1. The characteristics of Shanghai Tourism Festival in 2119 are increasingly distinct
The Shanghai Tourism Festival has been held since 1991, and this year is the twentieth. The activities last for more than 21 days, covering nearly 41 projects in several categories, such as sightseeing, leisure, entertainment, culture and sports, exhibitions, food, shopping, etc., attracting an average of over 8 million tourists every year. After nearly 21 years of development, Shanghai Tourism Festival has fully absorbed the experience of all parties in organizing festivals and tapped the local characteristics and resources of Shanghai. At present, Shanghai Tourism Festival has formed a distinctive festival-organizing feature.
Usually, the Shanghai Tourism Festival begins with the opening parade and carnival activities, and then a series of excellent urban tourism projects will run through the whole event, such as the float parade and appraisal grand prix, Pujiang float parade, rose wedding, etc. At the same time, the special tourism festivals in various districts and counties also add luster to the tourism festival. After about 21 days' vigorous and wonderful performance, Shanghai Tourism Festival made a perfect curtain call in romantic music fireworks, leaving participants with beautiful memories over the years.
Shanghai Tourism Festival not only draws lessons from the ideas and experiences of some well-known festivals abroad, but also constantly brings forth the new and strives to create a unique image of Shanghai Tourism Festival. At present, Shanghai Tourism Festival has become one of the large-scale tourism festivals in Shanghai and even the whole country.
Shanghai Tourism Festival is a festival for the people. Over the years, the festival activities have strived to go deep into the community and get close to the people, and fully interpreted the theme of "Walking into Beauty and Joy" through the diversity, closeness and participation of the activities. Let every tourist festival participant get material and spiritual enjoyment in the festival activities, and let everyone feel the happiness and beauty of life.
This year's Shanghai Tourism Festival will be officially announced in Songjiang Happy Valley on the afternoon of September 2nd. Then, that night, the opening parade with the theme of "Better Life through Tourism" will be staged on Huaihai Road, the most prosperous street in Shanghai. At that time, the grand and spectacular opening parade will accommodate exotic flowers from all over the world and make people feast their eyes. This year, Shanghai Tourism Festival invited performance groups from Korea, Germany, Brazil, India, Scotland, the United States, Thailand, Japan and France, and they will present a visual feast for the tourists.
In addition, wonderful activities such as the float parade and appraisal grand prix, Shanghai International Music Fireworks Festival and Pujiang float parade will be staged in turn, offering beautiful and unforgettable memories for tourists. Shanghai Tourism Festival embodies the urban spirit of all rivers and seas through the blending and collision of Chinese and foreign cultures, and has undoubtedly become a big stage to show various cultural elements at home and abroad. Even if they don't leave the country, Chinese and foreign tourists can also enjoy the exotic atmosphere of music, dance and carnival. At the same time, whether it is the "Shanghai Tourism and Food Festival" in full swing or the lively "Shanghai Tourism Festival Nine-Child Competition", citizens and tourists can deeply appreciate the cultural characteristics of China, especially for foreign tourists, which will be an unforgettable experience.
In addition to some old classic projects, this year's Tourism Festival has also added several brand-new projects, such as the selection of eight scenic spots in Shanghai, the selection of the top ten lighting night scenes in Shanghai and the Shanghai Tourism and Food Festival. By selecting the new eight scenic spots, we can reflect the humanistic spirit precipitated by Shanghai's great historical changes and the economic miracle created since the reform and opening up, and select the "new eight scenic spots in Shanghai" that conform to Shanghai's urban spirit, so as to do a good job in preheating the Expo tourism. In order to fully reflect Shanghai's urban development and show Shanghai's gorgeous moonlight charm, this year's Shanghai Tourism Festival specially launched the "Bright City, Light Life" as the theme of Shanghai's top ten night scenes selection activities. Shanghai is known for its rivers and seas. As an international metropolis, how can we make our guests feel at home? The Tourism Festival has specially launched the Shanghai Tourism and Food Festival, and through the display of Shanghai cuisine, local flavor dishes, famous snacks and farm dishes, it strives to make Shanghai catering industry an important window to publicize China's cooking culture and serve 71 million Chinese and foreign tourists at the World Expo next year.
In addition, activities such as Sichuan North Road Happy Festival, Nanjing Road Happy Week, and Germany Week, which are mainly in the form of open-air performances, make the festive atmosphere permeate every corner of the city through close interaction with tourists, so that more tourists can enjoy the joy of tourism festivals.
second, Shanghai tourist card optimizes the tourism payment environment
during the p>2111 Shanghai World Expo, Shanghai will welcome nearly 71 million tourists from home and abroad. In order to improve the service quality of Shanghai's tourism industry, optimize the payment environment in Shanghai, and give a long-term and sustained boost to Shanghai's tourism economy, the Shanghai Urban Tourism Card discussed and planned by the Municipal Tourism Bureau with all districts and counties since the end of last year was officially issued on June 11 this year.
The accessibility of Shanghai Urban Tourism Card covers six areas: eating, living, traveling, traveling, shopping and entertainment. In the future, it will cover all micro-payment consumption areas in Shanghai and gradually extend to the Yangtze River Delta region. This urban tourist card with stored value provides cardholders with many conveniences and benefits, which can not only avoid the inconvenience of tourists coming to Shanghai to carry cash and change banknotes, but also avoid counterfeit money and optimize the payment environment, especially suitable for individual tourists coming to Shanghai. More importantly, the introduction of Shanghai Urban Tourism Card is of great positive significance for stimulating consumption and promoting the development of tourism industry chain. Well-known enterprises in Shanghai, such as Oriental Pearl, Jinmao Tower, World Financial Center, Shanghai Tower, Jinjiang Hotel, Jinjiang Star, Spring and Autumn International Travel Service, Shanghai Tourism Distribution Center, International Circuit, Tennis Masters Cup and Liangyou Convenience, have all become special merchants of Shanghai Urban Tourism Card.
In addition to the Shanghai Urban Tourism Card, the Shanghai Tourism Authority also issued the Shanghai Tourism Card (UnionPay Card) on August 11. As the first Shanghai City Image Card, Shanghai Tourism Theme Card and Shanghai Culture Identity Card, Shanghai Tourism Card has created the first unified card design, simultaneous issuance at home and abroad, and the largest number of participating card issuers in China. At present, there are 28 institutions involved in issuing cards at home and abroad, including 18 domestic institutions: Industrial and Commercial Bank of China, Agricultural Bank, China Bank, China Construction Bank, Bank of Communications, Postal Savings Bank, Shanghai Pudong Development Bank, Shanghai Rural Commercial Bank, China CITIC Bank, China Everbright Bank, Minsheng Bank, China Guangfa Bank, Shenzhen Development Bank, Bank of Ningbo, Jiangsu Bank, Hangzhou Bank and some regional commercial banks. More than 11 overseas branches: Japan Travelex, Hong Kong AEON Credit, Hong Kong Chong Hing Bank, Macau Wing Hang Bank, dbs group, South Korea BC Card Company, Mongolia Golmud Bank, Lebanese CSC Bank, BOC Hong Kong and Macau.
By the end of August, 13 domestic banks had officially launched Shanghai Tourist Cards to the market, and the total number of cards issued exceeded 21,111. The overseas issuance of Shanghai Tourist Card (UnionPay standard prepaid card) is being actively launched. Hong Kong and Macao will officially issue cards in late October, South Korea will officially issue cards on September 2, Japan will officially issue cards on September 6, Singapore will officially issue cards at the end of the year, and Australia and major European and American countries will start issuing cards one after another.
Shanghai Travel Card (UnionPay card) is a public welfare comprehensive service platform jointly created by the financial industry and the tourism industry to stimulate domestic demand, serve the Expo, promote the construction of "two centers", enhance the image of Shanghai, and facilitate the people's livelihood. At present, it is the primary task to strengthen the service function, improve the service system and fully guarantee the Expo.
in order to ensure the acceptance of tourist cards, the municipal tourism bureau and unionpay jointly launched the activity of creating barrier-free scenic spots by swiping cards, and organized banks and professional service agencies to differentiate scenic spots, tourist distribution centers and key merchants and make breakthroughs one by one. At present, the expansion and evaluation of 131 Shanghai-style core preferential merchants have been completed, including World Financial Center, Xintiandi, Yuyuan Mall, Xiangzhang Garden, Xinghualou, First Food and Wangkai Photo Studio. According to the principle of "focusing on scenic spots, highlighting features and forming a series", we will form a special preferential boutique route of Shanghai Tourism Kahai School and recommend it to Chinese and foreign tourists. According to the needs of overseas card issuing and the culture and needs of overseas card issuing countries, a targeted and personalized list of preferential merchants and service manuals have been compiled to improve the preferential services for overseas tourists. In addition, the Municipal Tourism Bureau, the Shanghai Branch of the People's Bank of China, the Municipal Finance Office and other units have joined hands with China UnionPay and domestic and foreign financial institutions to form a comprehensive service system for Shanghai tourist cards through a powerful UnionPay electronic payment network and huge back-office service systems of financial institutions. A detailed service manual, a perfect service webpage (www.chinaunionpay.com/zt/2119/5183149/index.html) and a thoughtful service hotline of Shanghai Travel Card have been produced to provide information about Shanghai tourism and Expo for Chinese and foreign tourists, and to ensure professional, standardized and first-class comprehensive services for Expo tourism. In addition, a powerful service consultation and complaint handling system has been established, which is linked by Shanghai Tourism Hotline, China UnionPay and the service hotlines of financial institutions as a whole, and a unified consultation and complaint handling process has been formulated to ensure all-round follow-up services for Shanghai Tourism Card and guarantee the service quality of Expo tourism.
Third, the promotion of Expo tourism has been further strengthened
In order to further promote the Expo and promote Shanghai, the Municipal Tourism Bureau * * * went abroad and home to promote 17 batches of exhibitors in the first half of this year, covering 14 countries and regions in Europe, Asia, America and Oceania, mainly including Australia, the United States, Japan, Germany, China, Taiwan Province and other countries and regions. Through these promotions, we will further attract and attract tourists from home and abroad to participate in the China 2111 Shanghai World Expo and visit Shanghai. In addition, the Municipal Tourism Bureau also invited overseas journalists and travel agents ***11 batches, with nearly 451 people. These delegations came from India, the United States, Canada, Germany, Japan and other countries, interviewed and inspected the relevant routes of the Expo, as well as the traditional classic scenic spots and emerging hot spots in Shanghai, and listened to the relevant information of the Expo.
iv. Shanghai's tourism shows a momentum of stabilization and improvement
When introducing the overall development of Shanghai's tourism economy this year, Tao Shuming said: At present, Shanghai's tourism economy has shown positive changes from stabilization to improvement, and positive factors are accumulating.
according to the analysis, Shanghai's tourism economy has been characterized by the rapid growth of outbound tourism, the slow growth of outbound tourism, the narrowing of the decline of inbound tourism, and the overall low operation of the three major formats. Recently, the unexpected growth of domestic tourism and the decline of inbound tourism have gradually stabilized.
1. Rapid growth of domestic tourism
In the first half of the year, the city received 59.4 million domestic tourists, up 7.72% year-on-year. Among them, there were 43.129 million tourists from other provinces and cities, an increase of 11.27%. Domestic tourism revenue reached 93.37 billion yuan, a year-on-year increase of 17.6%. The per capita tourism consumption was 1,572 yuan, a year-on-year increase of 9.21%.
since the beginning of this year, the central and local governments have issued a series of policies and measures to support the development of tourism. As for the tourism industry itself, the tourism authorities have made unremitting efforts for the overall stable development of tourism, such as launching and expanding the promotion activities of half-price tours of some tourist attractions on Tuesday from the overall situation of stimulating demand, promoting consumption and serving the public; The effect of issuing "Shanghai Urban Tourism Card" will gradually appear in the future. Affected by the financial crisis, the prices of hotels, scenic spots and aviation have dropped significantly compared with last year, which has stimulated domestic tourism demand.
2. The growth rate of outbound travel slowed down
In the first half of the year, the number of outbound tourists organized by travel agencies in this city reached 396,111, up by 12.19% year-on-year, and the growth rate dropped by nearly 5 percentage points compared with the first quarter. Judging from the development trend of outbound travel since this year, the outbreak of influenza A (H1N1) has curbed the momentum of the substantial growth of outbound travel, with the growth rate dropping from 16.8% in the first quarter to 5.9% in the second quarter, and the year-on-year growth in a single month changed sharply from a positive double-digit growth for five consecutive months to a negative double-digit growth in June, thus slowing down the growth rate of outbound travel.
3. The decline of inbound tourism narrowed
In the first half of the year, the city received 2,912,711 inbound tourists, down by 11.91% year-on-year. Since the second quarter of this year, with the rebound of some leading indicators of the international economy, the improvement of financial markets and the enhancement of confidence in all aspects, the decline of inbound tourism has narrowed. However, with the continuous appreciation of RMB against the US dollar and other currencies, the long-term price advantage of inbound tourism has been weakened, leading to overseas tourists flowing to tourist destination countries with sharply depreciated currencies. Due to the obvious slowdown of the world economy, the weakening demand for foreigners to travel abroad has become the most important factor dragging down the slowdown of the tourism economy.
4. The overall low operation of the three formats
The hotel market was most affected by the financial crisis, and the average occupancy rate and average house price of high-end hotel rooms fell the most. Under the direct influence of the double drop of room occupancy rate and average house price, the operating income of star-rated hotels has been greatly reduced. Enterprise management is in the most difficult period since SARS. The travel agency industry showed a structural recovery. The performance is as follows: inbound tourism continues to decline; The year-on-year growth of domestic tourism turned from negative to positive; Outbound travel has declined in stages.
the scenic spots (districts) operate smoothly, and traditional scenic spots (districts) are still favored. In the first half of the year, the operating income of major scenic spots was 764 million yuan, up 8.9% year-on-year. The number of visitors was 27.846 million, a year-on-year increase of 32.9%. Among them, Shanghai Botanical Garden increased by 15.8%, Shanghai Guyi Garden by 11.8%, Shanghai Fangta Garden by 34.8%, Shanghai Wildlife Park by 34.6% and Shanghai Science and Technology Museum by 25.6%.
To sum up, although there are many uncertainties in tourism in 2119, influenza A (H1N1) has become the biggest variable. But the fundamentals of tourism development should be better than last year. Annual tourism development forecast: domestic tourism will grow rapidly; Outbound travel has grown steadily; Inbound tourism declined slightly or increased slightly; The operating performance of tourism enterprises is expected to turn losses into profits.