The development of self-media has become a trend.

Just like SEO, at the earliest time, many people had never heard of the word SEO and didn't recognize it. Later, when everyone is relatively familiar with it, the positions of SEO optimizer, SEO supervisor and SEO director have all emerged, and these positions still exist, and SEO is gradually recognized by enterprises. Some large enterprises will also have such a special department.

I gave you an analysis of the trend of self-media, and I said, why did it only flourish in the past two years?

We can see a sentence from Baidu Encyclopedia: "In July 23, the Media Center of the American Press Institute released a research report on" We Media "jointly put forward by Xie Yinbowman and Chris Willis". In other words, in 23, the word We Media was mentioned. It was only in 213 that it was gradually recognized by people. In the middle, there was a difference of 1 years.

and then everyone is looking at the development trend of social platforms? Wechat, Momo and Weibo have sprung up. At the same time, some self-media platforms have mushroomed. What Sohu from the media, Netease from the media, Baidu Baijia, Tencent everyone, today's headlines and so on. This is a trend.

In the past five years, when people talked about some slightly sensitive topics, your Weibo might be blocked. And now? ZF's attitude has changed a little. Even if it is a little sensitive, it will not be blocked so soon. For example, sensitive people who can't talk about modern history before. Especially the one surnamed Jiang.

Last year, party newspapers and some films began to have positive descriptions of the national army. What does this show? It shows that the top level is a little more open to freedom of speech. Therefore, there is now a phenomenon of letting a hundred flowers blossom. This is a good phenomenon, at least in the direction of democracy.

So, if you want to become a media player now, it will still be a bonus period. The later, the more difficult it may be. Those who are the most advanced in any industry and any field can get bonuses, and of course they may also be cannon fodder.

well, the above content is a kind of shoot the breeze, and now let's get back to the point. Now I'm going to talk about self-media promotion for you.

? Now there are many online tutorials on this subject, but many of them are outdated, because the Internet is constantly changing. In order to avoid letting everyone learn wrong and outdated knowledge, a group was formed, in which there were people to answer them. Friends who want to learn from the media and SEO can come here to study. The first few digits of this group are: 546, the middle digits are: 946, and the last digits are: 997. You can find them by combining them in order. Sincerely look forward to your joining ~

We may see a lot of grassroots numbers. Why did it get a large number of fans from the beginning? In fact, this has a lot to do with the operators behind these grassroots numbers. Some operators have a good network of contacts, and they push themselves with the help of other people's resources, and then the bottom fans will have it.

what will happen if there is no network resources? Let's take a look at something I saw on Zhihu recently. I'll tell you the general content.

there are three of them, which is a small entrepreneurial team. I am doing food from the media, especially in Zhengzhou. But what kind of bottleneck have they encountered now?

promotion has encountered a big bottleneck. Because it is a video program, the channels they promote are nothing more than some video platforms such as Tencent video, Youku video and iQiyi video. Now after their videos are uploaded, the number of views is basically around 18+.

because it is an initial venture, the funds raised by the three people are not enough, and it is impossible to pay a lot of money for promotion. What should we do now?

I watched the video they shot. Regardless of the promotion channels, the video quality and creativity are not so good. Since it is a food video, there must be some creativity and some entertainment factors interspersed in it, so that the audience will not be so tired when watching it, but also make the program interesting and attract others' attention.

according to their current situation, I gave them some promotion suggestions. Of course, these promotion suggestions are all based on high-quality content. If the content can't attract the audience, it's useless to attract more fans, and finally run away.

We can divide promotion into online and offline:

1. Offline promotion

1. Cooperate with merchants to promote

How should this cooperation be cooperated? You think, you don't charge them for helping them expose publicity. That's not to say to the diners at the scene during the interview that everyone can scan our QR code today, and anyone who scans the QR code can give a bottle of drink. At the same time, we will often share some delicious food with you.

in the early stage, it's the most important thing to suck powder, regardless of profit. Let's not talk too much. Interviewing two fans a day like this will attract hundreds of fans.

2. Try eating offline.

You can use your own platform, such as your WeChat WeChat official account, and then post a recruitment message to recruit two small members, and follow us to find delicious food in various places in Zhengzhou for free. The advantage is that you can try it for free, take a group photo with the staff and give a beautiful small gift.

as for how much to recruit, it's up to you. What are the advantages of doing so? First, you can pay attention to your WeChat official account. Second, with the help of these small members, they can share the video to her circle of friends, QQ group and other platforms, and they can also invite her classmates and friends to pay attention.

In this case, can you not only increase the number of fans, but also promote your own brand for free, and find two handyman?

3. Cooperate with university associations

This kind of activity is the easiest to attract university associations. You can set a theme, for example, so-and-so from the media and so-and-so university associations carry out the theme activity of finding food in summer. You can contact some community leaders and ask them to choose a few representatives.

Then you can shoot videos happily together, and when you come back, you can attract a group of fans. Does this also increase the exposure and the number of fans

What is the intention of this? In fact, it is the sense of participation mentioned by Li Wanqiang. As a media, we should pay more attention to the user's sense of participation. In August, I'm going to send the book "Sense of Participation" written by Li Wanqiang to my brothers and sisters in the same frequency club.

Of course, you can also choose a few representatives from the fans who care about you to participate in the filming activities. In fact, everyone is very curious about filming videos. Most people have the desire to make videos.

Second, online promotion

Post Bar

Besides offline promotion, online promotion is also needed. Some food post bars can post your videos, but the title can't be too advertising. It can be written as: the practice of so-and-so food will teach you in three minutes.

In addition to food-related post bars, you can also find some Zhengzhou local post bars. Because the food positioning of this video is Zhengzhou. So you can try to promote it in the local post bar.

QQ group

The same is true. Find some QQ groups of food, send links in the name of sharing, and send some red envelopes to the groups. Occasionally ask them in the group if they can cook so-and-so food, and then if they say no, they can put your video link on it. Then he said, look at this video, which has the recipe of that dish.

of course, in addition to food, you can also collect some food exchange groups or food exchange groups with regional nature. This kind of promotion is more accurate.

Although the forum is decadent now, it is undeniable that there is still some traffic on the forum. If posting directly doesn't work, then cooperate with the forum, for example, when you go out to shoot, you can make an advertisement for a forum.

Then, in the name of cooperation with a forum, you can post some activities on the forum, or share some delicious food practices, etc. This is also desirable.

video websites

The easiest way to promote video programs is on the video platform. It is necessary to grasp some details when promoting, and the most important thing is the title and video content. The title affects your page views, and the content affects the forwarding volume of netizens.

If the food video you shot makes people look like they have no desire to forward it, I have to say that it is a failure. I don't know how long they shoot. If they shoot once a week, they should do every detail carefully, including planning, creativity, subtitles, editing and so on.

at any time, it is a core element to be a self-media person to be able to let people see the content that will spread spontaneously in the future. Content, promotion and profit model can be said to be the three most important core elements of being a media person.

in the early stage of starting a business, there is no capital and technology, and the only thing that needs to be done well is to do the details of the content carefully. Especially as friends from the media, you can pay more attention to some self-media people who have done better, see why their content spreads so fast, and then look at your own content, why no one will forward it and share it!

In the promotion of self-media, while doing the most basic content, we should also think more about whether we can plan more activities to drive users' participation.