Lunjiao Sub-district Office, Shunde District

Night view of London

I. Overview of Lunjiao Street

Lunjiao is located in the central city of Shunde District, Foshan City, Guangdong Province, with a total area of 59.2 square kilometers and a total population of about 195,. It exercises county-level administrative functions in Guangdong Province and is one of the main jewelry processing bases in China, with a perfect land and water transportation network and unique investment environment and industrial advantages. Since the reform and opening up, Lunjiao's culture, education, health and urban construction have flourished, and its economic construction and industrial upgrading have steadily improved, forming an industrial pattern in which six industries, such as jewelry processing industry as the pillar, electronic household appliances manufacturing, woodworking and glass machinery and equipment manufacturing, textile and clothing manufacturing, paint and plastic manufacturing and building materials and furniture manufacturing, have developed in a coordinated manner. In 211, the industrial output value of enterprises above designated size of Lunjiao was 38.756 billion yuan. In recent years, it has successively won the honorary titles of "Strong Education Town in Guangdong Province", "National Health Town", "China Woodworking Machinery Town", "china glass Machinery Town" and "China Jewelry and Jade Jewelry Characteristic Industrial Base".

ii. the development history of the jewelry industry of lunjiao

the jewelry industry of lunjiao is one of the birthplaces of jewelry investment in China. As early as 1988, Mr. Zheng Yutong, Chairman of Hong Kong New World Development Co., Ltd., set up a jewelry and diamond processing factory in Lunjiao (Chow Tai Fook) to produce and process jewelry for export.

driven by Chow Tai Fook, Zhou Shengsheng and other Hong Kong jewelers have invested and set up factories in Lunjiao, and established a number of production enterprises mainly engaged in 999.9 pure gold jewelry, platinum jewelry and diamond processing, supplemented by precious stones, jade articles, Nanyang pearls and other products, forming listed companies such as Chow Tai Fook, Zhou Shengsheng and well-known domestic brands such as Wanhui Jewelry.

after more than 2 years' development, it has laid a solid foundation for the jewelry industry of Lunjiao. Under the impetus of Lunjiao Sub-district Office, Lunjiao Jewelry Chamber of Commerce was established on March 13th, 28, with more than 7 member enterprises. At the beginning of 28, Mr. Zheng Yutong donated 3 million yuan to support the jewelry specialty of Zheng Jingyi Vocational School of Lunjiao, so as to cultivate more and more professional talents for the development of the jewelry industry of Lunjiao. Jewelry industry has developed into a pillar industry of the economic development of Lunjiao and a characteristic industry of Shunde.

renderings of the facade of Chow Tai Fook Exhibition Hall

growth trend of the output value of Lunjiao jewelry industry

renderings of Wanhui Jewelry

Hehe International Jewelry Creative Center

III. Development of Lunjiao jewelry industry from 26 to 211

1. Analysis of relevant data of jewelry industry

In recent years, the development of Lunjiao jewelry industry has shown a steady growth trend, from The growth scale of jewelry industry is between 2% and 3%, which is in a high-speed growth period: the output value of jewelry industry has increased from 2.96 billion yuan to 15.66 billion yuan, an increase of four times, and the tax revenue has increased from 35.65 million yuan to 328.94 million yuan, an increase of nearly nine times. According to statistics, in 211, the industrial output value of enterprises above designated size in Lunjiao reached 38.756 billion yuan, of which the total output value of jewelry industry reached 15.66 billion yuan, accounting for 38.9% of the total industrial output value of the whole street, up 28.3% year-on-year, and the number of employees in related jewelry industry reached 6,953.

2. Key projects of the base

(1) Hehe International Jewelry Creative Center

The project has a construction area of about 3, square meters, and the whole creative center functions as a comprehensive creative design base integrating creative design, production, processing, exhibition, sales and tourism.

Hehe International Jewelry Creative Center takes jewelry creative design as the core, and is a modern service industry gathering area that provides high-end value-added services for the jewelry industry. The Creative Center focuses on the operation of professional operating companies, focusing on the innovative design, production and sales of jewelry, focusing on international jewelry fashion design enterprises, and based on "world luxury, made in Shunde", giving full play to the agglomeration effect, providing innovation and trading platforms for the design and production enterprises stationed in the center, striving to become the vane of international trends, and forming a brand-new personalized boutique design and processing base and international fashion jewelry brand base. The key project in Hehe International Jewelry Creative Center is to build four bases: international fashion jewelry brand base; Innovative boutique design and processing base; High-quality craft production enterprise base; Innovative jewelry leisure consumption base. Create eight platforms: jewelry trading platform; Financial service platform; Achievement transformation service platform; Talent introduction and training service platform; Brand introduction platform; Jewelry quality appraisal service platform; Jewelry logistics service platform; Environmental protection service platform. There is a large jewelry exhibition hall in the central park, and large jewelry exhibitions are held regularly to attract buyers, suppliers, manufacturers and sellers from all sides to gather together, and at the same time provide quality appraisal, logistics and distribution services, so as to create a comprehensive jewelry exhibition with local characteristics.

(2) Chow Tai Fook Park

Chow Tai Fook Jewelry & Gold Co., Ltd. is a leading enterprise in the jewelry industry of Lunjiao, and belongs to Chow Tai Fook Group with total assets exceeding 5 billion US dollars. The company successfully declared its regional headquarters in Lunjiao in 21, covering an area of over 5, square meters and employing more than 4, people. At present, the company's products are 99.99 pure gold jewelry, diamonds, precious stones, jade articles, Nanyang pearl jewelry and so on. In addition to domestic sales, products have been popular in Southeast Asian markets with their novel creative ideas, high-quality quality and service, ranking first in the market every year. It was recognized as the headquarters economic enterprise in Shunde District.

Chow Tai Fook Group actively develops the jewelry culture industry, and has invested 1 million US dollars to build the "Chow Tai Fook Jewelry Culture Exhibition Center" in Lunjiao, with a construction area of 13,859 square meters. It is planned to be completed in August 213. The center will be built into an experience center integrating jewelry culture, design, technology and tourism, and further expand the concept of jewelry culture industry.

Gold Award in the 1st Jewelry Design Competition "Dancing Snow"

(3) Zhou Shengsheng Park

Zhou Shengsheng Jewelry (Foshan) Co., Ltd. is a wholly-owned subsidiary invested and established by Zhou Shengsheng Group International Limited (hereinafter referred to as "Zhou Shengsheng Group") in the Mainland. Founded in 22, it is the main product research and development, production and supply base of Zhou Shengsheng Group in the Mainland, and the regional jewelry retail business center. At present, the company's business scope is to produce and process gold jewelry, platinum, pure silver, jewelry, jade, diamond jewelry products, high-grade handicrafts, watches and clocks, and provide after-sales service.

in 212, Zhou Shengsheng group established its regional headquarters in China, Zhou Shengsheng in Lunjiao, namely, the jewelry innovation design center, product and technology research and development center, advanced technology production center and distribution center in Greater China market of Zhou Shengsheng group in the mainland, Hongkong, Macau and even Taiwan Province. The project covers an area of 28, square meters (about 42 mu). The total investment of Foshan Company increased by 12.5 million US dollars, and the registered capital increased by 1 million US dollars. It was recognized as the headquarters economic enterprise in Shunde District.

(4) Wanhui Jewelry City

Wanhui Jewelry originated in Hong Kong and owns well-known brands such as Wanhui Jewelry, Genimanu, CISILY and DIF＋+.At present, it has opened nearly 1 chain stores, covering more than a dozen provinces and cities in China. At present, the company has developed into one of the important Chinese jewelry brands.

The company innovated its business philosophy, introduced experiential consumption mode, integrated the resources of tourism and jewelry production and sales, and invested about 6 million yuan to build Wanhui Jewelry City. Wanhui Jewelry City covers an area of about 3 mu, with ornaments area, diamond area, popular science area, entertainment area, production exhibition area, scientific research area and testing area. With the theme of diamonds, the city displays the processing history, production process and industrial form of diamond-inlaid jewelry, and provides refined services such as popular science education of diamond culture, viewing experience and product customization to fully meet the individual needs of customers.

wanhui jewelry city perfectly combines leisure and sightseeing elements with the core of cultural tourism, based on Shunde jewelry culture, and at the same time meets people's growing demand for jewelry consumption, cultural traceability, visiting the ancient times and exploring the wonders. It marks the transformation and upgrading of Lunjiao jewelry industry from traditional processing and production to creative design and jewelry culture industry, and injects new connotation into traditional tourism.

3. Festival activities at the base

(1) Jewelry Creative Design Competition

In order to enhance the creative design ability of the jewelry industry in Lunjiao, promote the upgrading of the jewelry industry and promote the development of the creative industry in Shunde, Lunjiao Sub-district Office organizes and holds the "China Jewelry Creative Design Competition" every year. In the two consecutive Shunde Lunjiao (China) Jewelry Creative Design Competition held in 21 and 211, * * * received nearly 6 outstanding works from all over the country, including Hong Kong, successfully built an exchange platform for jewelry creative design, excavated a group of outstanding jewelry design professionals, attracted greater attention from the whole society, and had a positive impact in the industry, becoming an important role in leading the transformation and upgrading of the jewelry industry of Lunjiao. At the same time, it also effectively spread the design value concept and vigorously promoted the development of creative industries in Shunde. The launching ceremony of the 3rd Jewelry Design Competition was held in August, 212. It was jointly sponsored by China Jewelry and Jade Jewelry Industry Association and Shunde District People's Government, and was included in the jewelry special competition of the 6th Guangdong Provincial Governor's Cup Industrial Design Competition, which greatly improved the influence, grade and connotation of the creative design competition.

Li Ziwen, secretary of the Party Working Committee of Lunjiao Street, Shunde District, delivered a speech at Shunde Lunjiao Jewelry Industry Investment Promotion Fair

(2) Industry Matchmaking Fair

In order to better introduce the development status and investment environment of Lunjiao jewelry industry to colleagues at home and abroad, build a communication and business negotiation platform between enterprises, improve the jewelry industry chain, and Lunjiao Street coordinated and assisted in holding "Industry Matchmaking Fair" on a regular basis. On August 8, 212, Lunjiao Street held the "Shunde Lunjiao Jewelry Industry Investment Fair" in Hehe International Jewelry Creative Center. Nearly 1 jewelry companies including famous brands such as Chow Tai Fook, WCJ and Wanhui Jewelry participated in it to seek more development opportunities. Among them, 9 companies including Junyixing, Best and Wanxing signed an agreement with the center. These nine enterprises include e-commerce companies, raw material suppliers, local enterprises, and foreign brands such as Hong Kong, Shenzhen and Panyu. At the same time, the Lunjiao Jewelry Chamber of Commerce signed a strategic partnership agreement with China Construction Bank to provide financing support for the platform and the settled enterprises.

(3) Talent training

In order to promote the further innovation and development of the jewelry industry of Lunjiao and realize the leap-forward development of the local economy of Lunjiao, especially the jewelry industry of the pillar industry, talent training and reserve are carried out. By organizing the annual "Jewelry Design Training for Jewelry Enterprises", designers can understand the current weather vane of international jewelry design, grasp the development trend of international jewelry industry, improve their understanding and application of the basic elements, styles, materials, structures and techniques of jewelry design, break through the traditional design thinking, stimulate their creative inspiration, and vigorously promote the further innovation and development of the jewelry industry of Lunjiao.

4. Advantages of base development

(1) Advantages of government support

At present, jewelry industry has become the pillar industry of Lunjiao economic development, and it has been listed as the key development industry in Shunde District and Lunjiao Street. In 212, the Sub-district Office issued the Supporting Measures for Promoting the Development of Jewelry Industry (Shunlun Sub-district Office No.21241), and formulated the development plan of jewelry industry to promote the transformation and upgrading of the industry and cultivate a healthy development of jewelry industry cluster. The projects under planning include "Jewelry Exhibition Cultural Center", Hehe Jewelry Creative Base and electronic trading platform, and actively promote the joint development of jewelry industry and tourism.

(2) Regional location advantages

From Guangzhou-Zhuhai intercity rail transit, Guangzhou-Zhuhai West Line Expressway, Foshan First Ring Road, National Highway 15, National Highway 325 to Bagui Road, these important transportation trunk lines are integrated with religion. Lunjiao, located in the core of Guangfo metropolitan area, has a "cornucopia" location advantage, which will provide a more favorable development environment for Lunjiao's industrial economy and an unprecedented development opportunity for Lunjiao to develop the tertiary industry. With the completion of Nansha Port, Guangzhou-Zhuhai Light Rail and Foshan First Ring Road, the west wing of the Pearl River Delta will develop rapidly. Lunjiao is located in the "light rail economic belt" and the "economic core belt of Guangfo metropolitan area", and its location advantage is more obvious.

(3) New advantages of creative design and technology

In recent years, the investment of jewelry industry in research and development, design and innovation of technology and technology has increased year by year, and advanced design concepts at home and abroad have been actively introduced to design a number of jewelry with unique charm, which has been well received by the market. Lunjiao Sub-district Office organizes and holds the "Lunjiao (China) Jewelry Creative Design Competition" every year, and at the same time takes the creative design competition as an opportunity to encourage enterprises to strengthen technological innovation, improve production equipment and continuously enhance their competitiveness.

(4) Brand advantages

Lunjiao has owned two listed companies, Chow Tai Fook Jewelry and Zhou Shengsheng Jewelry, and has well-known brands such as "Wanhui Jewelry". Among them, Chow Tai Fook also won honorary titles such as "China Famous Trademark", "China 5 Most Valuable Brands" and "China Top Brand List". Wanhui Jewelry has become a "famous brand in China" and a "favorite jewelry brand of Foshan citizens".

(5) Advantages of headquarters economy

Press conference of p>212 Design Competition

Lunjiao Jewelry Industry Investment Fair

Lunjiao Street has effectively promoted the development of headquarters economy of jewelry industry enterprises. Chow Tai Fook and Zhou Shengsheng have been recognized as headquarters economic enterprises in Shunde District, especially after Chow Tai Fook established the headquarters enterprise, the production and sales scale has been greatly improved. At present, Wanhui Jewelry is being organized to declare the headquarters enterprise.

(6) Advantages of human resources and talent training

Lunjiao jewelry industry has a group of employees with rich experience in material selection, processing and design. Zheng Jingzhi Vocational & Technical School of Lunjiao has set up the specialty of jewelry processing and management, and adopted the training mode of "combining work with study", and reached the school-enterprise cooperation with jewelry enterprises of Lunjiao such as Chow Tai Fook and Zhou Shengsheng to establish practice bases and directionally train talents. At present, the enterprise is building a "Jewelry Training Base" jointly with China Geo University (Wuhan).

4. Outstanding problems in development

1. Unbalanced development among enterprises

Lunjiao Jewelry Industry Chamber of Commerce * * * has more than 7 member enterprises. In 211, the total sales value reached 15.66 billion yuan, accounting for 38.9% of the total industrial output value of the whole street, of which the total output values of Chow Tai Fook Jewelry Company and Zhou Shengsheng Jewelry Company accounted for about 9% of the total industrial output value of Lunjiao Jewelry Industry. It can be seen that the total production and sales value of Lunjiao jewelry industry is mainly concentrated in two large jewelry enterprises, while other enterprises are mainly engaged in processing materials and exporting them to foreign brands. These enterprises have few own brands and their development is uneven.

2. The industrial chain needs to be further developed and improved

At present, the jewelry owners of Lunjiao are engaged in design, production and processing, and they are in the middle of the industrial chain, forming an industrial pattern with big middle and small two ends, and the upstream and downstream supporting services need to be further improved and developed. Jewelry industry planned and constructed by Lunjiao.