SEO refers to making internal and external adjustments and optimizations to the website on the basis of understanding the natural ranking mechanism of search engines, improving the website’s natural ranking of keywords in search engines, and obtaining more exposure. Attract more target customers to click to visit the website, thereby achieving the goals of online marketing and brand building. The effects of SEO optimization:\x0d\1. Helps promote the company's products and brands;\x0d\2. Helps increase website traffic;\x0d\3. Helps the website find potential customers;\x0d\4 , Provide natural ranking of search results and increase credibility;\x0d\5. Allow more users to find what they are looking for faster;\x0d\6. Allow related keywords to rank higher to meet user needs ;\x0d\7. Let people in need find you first;\x0d\8. Save online marketing costs for enterprises. \x0d\\x0d\The following is a brief introduction to several free website promotion methods:\x0d\1. Search engine promotion: Currently, mainstream search engines (Baidu, Google) provide free inclusion and retrieval of web pages, so you need to learn some search engine optimization To carry out knowledge, please note that submitting websites to these two search engines is free (entrance); \x0d\\x0d\2. Network classification directory: Submitting the website to free resources such as website navigation and industry information networks can also achieve A certain free online promotion effect;\x0d\\x0d\3. Blog marketing: Open a company blog and encourage employees to write corporate blogs together. Product features, corporate culture, and professional knowledge are all good ways to conquer customers. Being able to communicate with customers in a timely manner, etc., the blog promotion website specially recommended here;\x0d\\x0d\4. EMAIL marketing: EMAIL is not only used to send and receive emails, you can often provide the latest product information and discount information. Or even just greetings, but the premise is to obtain the customer's permission and not to disturb the public;\x0d\\x0d\5. Soft article marketing: often write valuable articles, intentionally or unintentionally mention recommending your company's products, Published on a forum website with mixed potential customers;\x0d\\x0d\6. Community marketing: Do you know that there are a lot of professional knowledge issues in communities such as Baidu and Yahoo Knowledge Hall? Help them sincerely and recommend the company's products by the way. No one will mind your incidental website promotion; \x0d\\x0d\7. B2B website information release: Publish information on the B2B platform for free, but I have seen many Companies that use this kind of free promotion website are full of mistakes in their product introductions, and the websites they choose are full of advertisements, which really damages the corporate image. Therefore, be careful to choose websites that provide free online promotion;\x0d\\x0d\8. Viral promotion : Viral promotion is also word-of-mouth marketing. Ideas about good functions or services are sent to friends through IM chat tools, emails, etc., and friends then send them to friends. The promotion effect will be infinitely expanded. This may be the most effective. Free online promotion method, but the premise is that the virus is a little creative or valuable.
\x0d\\x0d\Internal optimization\x0d\ (1) Optimization of TITLE, KEYWORDS, DESCRIPTION, etc. \x0d\ (2) Optimization of internal links, including relevant links, anchor text links, various navigation and other link pages\x0d\ (3) Keep the site updated every day (mainly updates of articles, etc.) \x0d\ There are many factors that affect keyword rankings. SEO is a systematic project that requires persistence every day. I believe that as long as you do your job well every day, your ranking will rise. It’s just a matter of time!