Chuanchuanxiang is a common delicacy in Sichuan and Chongqing. It is a popular way of eating and a regional feature. Bamboo sticks string together all kinds of meat and vegetarian dishes, leaving consumers with only a choice. Because the weight of each root is not much, customers can choose as much as they like when choosing, and the price is cheap, which has won the refinement of the public. Now there are more and more chain stores in the market.
The most important thing for restaurants is to attract customers. Good quality and low price have always been popular in the market, and the popularity of skewers first stems from the cost performance ratio. In terms of price band distribution, skewers are located between Mala Tang and hot pot, and good quality and low price food make skewers cover a wider range of people. The rise of chuanchuanxiang is also related to the spicy flavor, and the string is generally the bottom of the red pot. Spicy taste has strong aggressiveness and diversity, and it has a strong memory. In addition, "Lu Chuan" has become one of the favorite consumption forms of young people, and string hotpot with fashion and social attributes has gradually become popular.
From the management point of view, skewers are more flexible and simple than hot pot in terms of dish setting and personnel requirements. Even the return period of opening a shop for Chuanchuanxiang is within one year, and the cost can be recovered within half a year, which is also a necessary condition for Chuanchuanxiang to become a large category.
There are many string brands in Sichuan and Chongqing, and many new brands have been opened in recent years, which has great development market and potential. Among so many brands, Aolong string from Chongqing is innovative in the traditional string, creating a combination of music month restaurants and giving customers a different dining environment.