What to have for lunch and what to have for dinner? Most people experience this kind of problem of the century every day. At this time, you recall that last night you checked a certain restaurant and added it to your favorites. It seemed pretty good, so you bought their set meal in a group. After eating, you feel that the taste is really hard to describe, and you mentally curse: Is this it? Can it also be a restaurant? I can fuck me too!

Well, today we will talk about why more and more people visit stores?

Now, no matter you open some fragmented information platforms such as a certain music or a certain red book, you can see more or less the contents of Tandian. The information can be mixed. As long as you have a mobile phone, you can visit the store. The threshold in this industry is not too high, which leads to too much chaos. I have been in business operations for so long and have been involved in many store exploration circles, and found that this circle is also quite chaotic. In order to make money, many bloggers basically make every piece of content a job. Basically, there are recruitment tasks in the group. Merchants distribute tasks to the group, and each blogger takes the order to make a job.

In order for more users to see Tandian’s content, Tandian bloggers have also thought of many ways to attract you.

Methods commonly used by store-exploring bloggers:

1. Regardless of a certain video or a certain sweet potato, they all value the completion and interaction data, especially the first five seconds of short videos. Because of this, many store-exploring bloggers will use exaggerated words to keep users engaged in the first five seconds and interact. Therefore, the unique and delicious stores you see may be carefully created for you by bloggers. have witnessed.

2. Scenario orientation for shop bloggers

If you post casually, the traffic will definitely not be very good. Therefore, smart merchants can be said to have tried their best to get you to come to their homes for consumption. Most of the meals are paid by men, so most of the content highlights the guidance of male scenes. The copywriting basically attracts users with words such as: a good place for couples to go on a date, Western food for couples is not expensive, etc.

3. Content Creation

With the scene and 5 seconds of completion, after users stop and watch, it is time for customers to consume. We all know that when we look at a certain sweet potato and a certain sound, we go shopping on impulse. So the content must be erotic enough. The most common content is: Many people think that Shenzhen Vientiane City is expensive, maybe you open it in the wrong way. The set meal I bought in a group today was less than 200 for 4 people. Or: I have worked hard for my career and have never had a single Western meal in this city, but today I am finally willing to eat it. Or: My wife has never gone out to a restaurant once after giving birth to a baby, but she can actually group buy a ceiling-level date restaurant at 388 in XX. Drive emotions and retain more traffic.

In the chaos of online store shopping, it is inevitable that we will make mistakes. Because some industries are becoming more and more popular, any restaurant will consider promoting it. Once it is posted to the store exploration circle, there will be more than ten or twenty bloggers rushing to explore it. Some bloggers will even explore it for free. Just to have a bite to eat. The original intention of visiting stores was to provide consumers with more food information and reference. However, the current situation is that the more people visit stores, the more food information they miss. In the next episode, we will talk about how to avoid this kind of fake grass planting business.