There is a row of facade shops downstairs, about 2 stores, but in less than a year, four stores have fallen, and three others have posted transfer notices. You can imagine how difficult it is to live in a physical store. The closure of every store means that entrepreneurs may face hundreds of thousands of investment losses.
which stores are available now? Which stores can't do it?
Clothing stores, shoe stores, nondescript restaurants, cinemas, traditional door-to-door shops and other similar stores are particularly hard hit by e-commerce, take-out and epidemic, and they can't do it. Even the vegetable market, which used to be safer, has now been broken by e-commerce. If you can't play e-commerce, you will be killed by e-commerce.
some people will say, isn't the epidemic just a year or two? It will pass after a boil, and it can't be opened because of the impact of the epidemic? Now some scholars have put forward the term "plague era". What do you mean? That is to say, there will be one epidemic after another in the future, and each epidemic will last for a long time, which is called the "plague era". Do you think the impact of the epidemic is big? Therefore, if you want to open a store, the epidemic situation is a key factor that needs to be considered when opening a store.
as for hand-made, door-to-door service, grafted e-commerce take-out, non-traditional creative stores and stores with full experience, these businesses can be given priority consideration, because these stores are relatively less affected by e-commerce, take-out and epidemic situation.
for example, the VR experience store, although it is not mature at present, will have more and more VR experience projects in the future, which will become more and more interesting, and form a large number of fans, which will form the grand scene when Internet cafes were booming.
In the future, there will be fewer and fewer pedestrians on the streets, and under the influence of e-commerce, shops with small profits but quick turnover will only die miserably. Because the profit is small, it can't be sold much more. If you want to do it, do it with high gross profit and high added value.
for example, can a beauty salon be opened? Can drive. First, because the gross profit and added value of this store are particularly high. A hair dye worth thirty or fifty yuan can be fooled into seven or eight hundred. Plus the director-level and master-level "Tony" teacher, a hairdressing and perm will cost thousands of dollars easily. It's no problem to support a few people and pay the rent if you do more cards, do some marketing gimmicks and lock in customers. If the big cost is solved, then survival will be no problem.
similarly, there are beauty shops, maternal and child service shops, optical shops, Chinese medicine physiotherapy shops and so on, which can be considered.
what is the future trend? The trend of epidemic outbreak, aging, the rise of China, celibacy, the trend of Internet of Everything represented by HarmonyOS, the trend of artificial intelligence development, and so on. Every trend is pregnant with great business opportunities.
As the epidemic continues to break out, you can sell relevant epidemic prevention products. For example, antiviral drugs, masks, hand sanitizers, alcohol and so on. Don't think that there are already many shops selling these things. You know, China has a population of 1.4 billion, and some people like to hoard goods. Such shops may have a slow business at ordinary times, but once the epidemic breaks out, they will make a lot of money.
during the epidemic, my wife stockpiled a lot of isatis root, lotus flower, masks and alcohol. As a result, in the end, Isatis indigotica and Lianhua Qingwen didn't have to expire, so they had to be thrown away. When the epidemic was tense, none of the pharmacies around us sold alcohol. It can be said that if one is selling medical alcohol at this time, it can be sold out in a day or two.
I won't talk much about other trends. If you think deeply, there are business opportunities everywhere. For business models that do not conform to the trend or deviate from the trend, if there is no excellent management means, it is better not to engage in it early.
opening a store in line with the trend is like buying stocks in a bull market. You can earn whatever you buy, but it's just a matter of earning more and earning less. Opening a shop that doesn't conform to the trend is like speculating in stocks in a bear market, and if you want to get chestnuts from the fire, nine times out of ten you will die.
in the future, the most powerful means against e-commerce is service. The life door of e-commerce is insufficient service. If you want to do it, you must do those shops with high service value.
for example, beauty salons and hairdressers have high service value, which e-commerce can't attack.
For example, the service for the aged, which belongs to one-on-one service, is full of personality and characteristics, and can provide high-level happiness for the elderly. For some elderly people, money is not bad, what is lacking is love and care. Think about it, when some old people finally die, they can leave their houses to the nannies who take good care of them. Will they be reluctant to spend money on the shops that provide him with quality services?
For example, the Yuezi Center is expensive, but the occupancy rate can reach over 95% due to its special service. The monthly salary can even reach 3, to 5, yuan, which is the high profit brought by the service.
for example, the pet center. Nowadays, raising a dog even costs more than raising a person. Why? Because dog owners are lazy, and pets have established strong emotional ties with people, they will be as generous as parents spend money on their children.
what do you mean there is a moat? That is to say, you have it and others don't; Others have, you are more refined; You are willing to pay what others are unwilling to pay.
You have a unique skill in making snacks, and people from Fiona Fang Shili come to see you. This is the technical moat; You have a special purchase channel, the cost is very low, and the purchase is guaranteed. This is the channel moat; You bring your own aura, attract fans to punch in, and you have a halo moat; If you have a storefront at home and do business with it yourself, you can hold down the low cost. If others fail to do so, you will have a cost moat.
even if you can get up at three o'clock in the morning for dry breakfast, but others can't, you have a moat, which is a moat for suffering.
When there is a moat, an obstacle is set up to keep many competitors out, which prevents this industry from becoming the Red Sea.
In order to solve the pain of cancer, some people are willing to give all their lives. Some people can bear the pain and throw millions in order to solve the pain. Some people would rather spend some money to buy peace in order to gain a sense of security. Some people are willing to spend ten hours a day and tens of thousands of dollars to satisfy their addiction psychology.
every pain point, panic point and addiction point means huge business opportunities. Why does Tencent make so much money now? Isn't it just taking advantage of the addiction point? Why do health care products companies make so much money? Didn't you just take advantage of the fear of death of the elderly? Why do old Chinese doctors with unique treatments make so much money? Isn't it just to solve other people's pain?
what pain points, panic points and addiction points can you solve for others?
It has been more than forty years since China's reform and opening up. In those years, whatever we did was a blue ocean, achieving barbaric growth. In the past 4 years, entrepreneurs have done everything they can, so there are not many traditional blue ocean businesses that are easy to make money in China.
entrepreneurs should consider some novel and unconventional business models.
for example, cross-border e-commerce. The wholesale price of goods in China is extremely low, and even the goods wholesale in Yiwu are weighed by Jin. When goods cross the border to foreign countries, they are settled in US dollars, which enlarges the spread. Are you afraid that you will not make any money? Because China-Europe trains are not fully mature, and their transport capacity is limited, and some foreign countries still have various contradictions and conflicts with China, many fields have not been liberalized, so transnational e-commerce has great potential to be tapped.
for example, some new designs, new technologies and new projects. Now many mobile phones have upgraded the HarmonyOS system, but few products can connect to HarmonyOS. Why can't anyone set up an eco-store in HarmonyOS? The TV, refrigerator and stereo sold in this shop can all be connected to HarmonyOS. Huawei's loyal fans are tens of millions and hundreds of millions. They want to buy HarmonyOS's ecological things, which will certainly bring you huge profits.
In addition, there is another important point that needs to be emphasized, "Red Sea business can't be done". The Red Sea is now a common phenomenon. What we have to do is to choose those businesses that are not so "red" and not to do those that are too "red". For example, restaurants, clothing stores, tea shops, supermarkets, etc., can these be done? These are all red and purple projects, which are extremely difficult to do.
what is the most important thing that affects the survival of the store? It's cost. The biggest reason for the closure of any store must be the high cost. The worst business can be profitable as long as the cost is low enough.
Employee's salary and store rent are two big costs. Therefore, the store with the lowest employee salary and the cheapest store rent is often a capable business.
how to achieve the lowest salary for employees? Don't hire anyone, do it yourself, or take your wife and children with you. No matter how low the salary is, there is no complaint. And if an employee loses one point, he may leave his job, or go to the labor arbitration department to sue you. They can only share weal and woe, not * * *.
how to achieve the lowest rent? The facade should be the smallest. There is a Heshanyuan breakfast shop in front of the house. The facade is only a little more than one meter wide and the depth is only three meters. The couple run it. People's business is also booming. The minimum wage and the minimum rent can't be sustained by others. If this store can support it, how can it fail? There were at least four or five restaurants near its store, all of which died, and this small shop is still alive and well. When other stores closed down, the business of this store became better. The shop is supported. It may not make money for half a year, but it has accumulated a large number of loyal customers in two or three years, which is enough for a well-off family. The point is that many stores simply fail in less than a year.
who spends the most money in the family? It is not the parents who need to see a doctor to support the elderly, nor the men who are bleeding and sweating outside, but the wife and children at home.
wives like bags and clothes, and children need milk powder, education and training, so they often do well in making maternal and child products. This is because these stores have captured the biggest consumption power of families. If you make men's clothes, you usually can't make money. Because although men make money, they don't have much demand. Even if they buy clothes, a better set of clothes can last for ten years. And what about women? Even if I bought clothes last week, I feel that I have no clothes to wear next week. For children, it is a big spender. Everything for children should be good, and generally no one wants to buy cheap things. Imagine, are you willing to spend more than ten dollars to buy a dress for your child? Not afraid to stimulate children's tender skin? Would you like to buy milk powder under fifty yuan? Not afraid to eat a big-headed doll? Do you want your children to go to the worst school? Not afraid of affecting children's future?
No matter what business you do, you should consider the two elements of women and children.
For example, if you run a restaurant, you should consider women and children. Women don't like sweet and oily, because it is easy to get fat; I don't like the poor and unsanitary environment, because most of them have cleanliness addiction; They like to have children's favorite meals in the store.
It generally doesn't matter which store a man chooses to go to. It's mainly about seeing women. And if there are children, women mainly look after them. My daughter went home during the summer vacation, and we went to a restaurant for dinner. Which one is the first choice? Not the one I like to eat, nor the one my wife likes to go to, but "the one that Sweet and Sour Mandarin Fish does well", because children like to eat.