Actually, all walks of life are hard to do now, and the entry threshold of catering industry is relatively low. If you just want to support your family, you can still do it without too much demand, but it's hard. If you have abundant funds, that's another matter. Then you can be a shopkeeper of cutting and paying people to make money for you!

Today's catering industry is not what it used to be. It's not the time when you can make money with just a few tables and a few pots and pans. If you want to set foot in the catering industry, one must have economic strength and professional ability or reliable main direction. Otherwise, you can only be an ordinary shop, but there is no guarantee that you can stick to it, because people now need professional nutrition instead of eating and drinking.

The catering industry is very deep. Please don't enter it easily until you have done enough market research. It's not that easy to make catering, and the cost is amazing. If it is done well, everything will be fine. If it fails, it will be a heavy loss. Everything depends on human effort. No matter what you do, you will succeed.

Now the catering industry really says that it's hard to do. In addition to super-large star-rated hotels, there are snack bars that can barely survive. 8% of the medium-sized stores are losing money. (Except for some long-established stores) The catering industry is really hard to do now. Even if you cook snacks, you can't hire people. This has its own hard work and earn some hard money. If you want to hire, then you earn less than working, so I want to be cautious here. Not easy to do! Although I have been cooking by myself for 1 years, I will still persuade him to give up if someone asks!

in these 1 years, I really never felt easy to do. But if you don't do catering, there will really be an illusion that catering is easy to do! Why does catering look easy to cook?

At present, the restaurants that people come into contact with are often those of some chain brands, or restaurants with good reputation and high popularity in the local area. What people see is that the business is good and weddings's, so the subconscious will think that the business is so good, and it must be very profitable!

The catering threshold is low, and money+chef+pavement can actually open a shop. Generally, Xiaobai has two motives for opening a shop.

1. I like it. I like eating hot pot, opening a hot pot restaurant, drinking milk tea and opening a milk tea shop. I used to like crayfish, so I opened a crayfish shop!

2. watch others make money and want to make money! To be honest, I still have a little impulse occasionally, let alone something I haven't done! Sometimes, after eating a meal and waiting in line for a long time, even though there are so many people in the dark, they will think more: this store must be very profitable < P >. However, no matter what you think, I have to advise you here: Xiaobai, stop cooking, there are few people who can make money! Why is it difficult to cook food now?

Because it's no longer the time when "the fragrance of wine is not afraid of the depth of the alley", and everyone has long been looking at more than just the taste! Now the main consumer groups are young, 9 or even , and they have to be cost-effective and have a good reputation. Simply put, they have to be strong and balanced in nutrition.

In the digital age of catering 3., they have to keep up with the Internet and use it to publicize! A very common phenomenon is the wave after wave of online celebrity stores! But let me give you a data: the average life span of domestic restaurants is "1.6" years, and the ratio of restaurants is 1:1:8. One tenth of people make money, one tenth of them break even, and four fifths of them lose money!

another outstanding direction of 3. is management! The era of marketing has passed, and what can make a store stable for a long time now is management. For example, you look at Haidilao and admire his service, but in fact it is his excellent management, which is why employees are assigned work by books. < P > Don't think that big stores need it, but small stores should also grasp the management issues! But many catering people will ignore this problem! This is also the reason why many stores have a good business at first, but they can't maintain it! How can I do a better job in catering?

It's still my master Jiang Yi's three elements of catering: food (taste), management (operation) and marketing (publicity). These three elements can't guarantee your profit, but at least you won't lose money! If you have any food and beverage questions, you can also ask me, or go to Hao Xia Hui to find Jiang Yi!

the other day, I happened to talk to my friend about their future plans. My friend said that she wanted to open a restaurant in the future. I am deeply touched by my friends' ideas. As the saying goes, "Food is the most important thing for the people", catering has always been the first choice for people to start a business. Looking around, it seems that every store is bursting with popularity, and people are constantly flowing. People who do catering are making money every day and earning a lot of money. Outsiders want to get involved and share a piece of the action. Only insiders understand that catering is not easy to do!

the seemingly hot catering industry is actually going into a downturn. Many catering stores have cashed out and escaped from the catering industry; The turnover of shops that are struggling to persist has dropped sharply. At this moment, catering people must reflect on what they have done badly and how to seek vitality.

The downturn in the catering industry seems to be accidental, but it is inevitable. Now people's consumption level has generally improved, and it is also a common phenomenon to go out for dinner and socialize. While consumers' pockets are bulging, their requirements are also increasing. When consumers come to your store, they should not only eat delicious food, but also enjoy meticulous service. When there are few people in the restaurant, we may consider all the guests. However, when there are many people in the restaurant, the service attitude of waiters and the speed of serving in the restaurant may not be ideal. The number and energy of waiters are limited, and it is reasonable to fail to take care of every guest or make some mistakes. But this kind of thing, no matter which guest it is placed on, will cause the guests' dissatisfaction. Once the guests pass on this dissatisfaction to the people around them, the restaurant is bound to lose many guests. In this regard, increasing manpower will increase labor costs; If it doesn't increase, the quality of service will not go up! So, what should you do as a restaurant owner?

the above is just a small problem that you will encounter when opening a store! If you don't open a shop yourself, you will never know how difficult it is to open a shop! Before entering the catering industry, you see that every restaurant makes money easily; After entering, you will find all kinds of problems. Why do other people's guests keep coming, but my house is empty? Why are other people's profits so high and mine so low? Why do other bosses make money easily without worrying about it? I haven't made much money in this busy time. As a shop owner, there are so many things to consider. Internally, you need to think about how to reduce the costs of manpower and material resources; How to manage employees effectively; How to make the restaurant run effectively and at high speed. Externally, you need to think about how to attract and retain customers; How not to be eliminated in the fierce competition?

from this point of view, opening a restaurant is really a laborious and frustrating thing, and the contribution is not necessarily proportional to the income. As the boss, you are really alone. Large restaurants can hire professional managers, but small shops don't have such capital. So how do you solve the problems of insufficient customers, low profits, poor service quality and inadequate management? How can you break through the tight encirclement and seek vitality in the depressed catering industry?

I think the best helper is intelligent management tools. First of all, intelligent tools save manpower and save the cost of hiring professional managers and more waiters; Secondly, intelligent tools can avoid many human errors, speed up the service of ordering and serving meals, and improve the service quality. Furthermore, intelligent tools can help you manage the store in an all-round way, provide you with intuitive data and pictures, and help you intelligently analyze these data and pictures and present the results to your eyes. In this way, you will accurately understand and grasp the operation and income of your restaurant. Through intelligent management tools, the service quality and operational efficiency of your restaurant have been significantly improved. Coupled with good management, the image of the store has also become tall. In this way, are you still afraid that there are no customers in the shop?

The operation and management costs of the store have dropped significantly, but the customers are constantly coming, and the profits are naturally getting bigger and bigger. At this time, as the boss, with the help of intelligent management tools, you have saved a lot of work and spent a lot of thought and effort. This is really easy to make money. From this point of view, smart tools are really good assistants to manage stores. Its advantages will enable you to succeed in deus ex in the catering industry, and make a breakthrough!

if intelligent management tools can be popularized in the catering industry, I believe it can effectively reverse the current situation of the catering industry downturn. It can make up for the shortage of service and management in China's catering industry at present, which not only reduces the boss's work, but also helps the store attract customers and solve the crisis in the catering industry.

as far as the current situation is concerned, the vitality of the catering industry lies in intelligence. Intelligence is the future of catering industry. In today's advanced technology, intelligent management is naturally not a problem. I believe that the catering industry will be an intelligent world in the near future. Then everyone who runs a restaurant, including my friend, can be an idle boss as he wishes!

The current economic environment should be said to be very pessimistic. Since last year, the market demand of the catering industry has shrunk obviously, mainly in the following aspects:

First, the traditional catering industry is not prosperous in the peak season, and it is even weaker in the off-season. The market performance that should have been in the peak season is obviously weak, the off-season comes earlier than in previous years, and the revenue is lower than in previous years. It is not difficult to see from the anxious reaction of many catering people in the Q&A;

second, facade transfer can be seen everywhere. A hard-to-find scene has disappeared this year, and many previously good facades have also been partially transferred. The transfer means that the business can't go, or the revenue is not up to expectations, and it is busy;

Third, consumption has been downgraded, and the competition among catering enterprises has become more intense. Consumption is sluggish, catering enterprises come wave after wave, supply and demand are unbalanced, and the original customer acquisition cost increases. In order to maintain the total revenue, the profit is reduced and no money is made.

in this market background, if you don't have a few hard work and a good food and beverage explosion, I suggest you think twice before you do it. If you are confident that your products and capabilities can be better than those of your peers, it is recommended to make small-scale low-end mass catering categories, the facade area should not be too large, the decoration investment is not easy to be too large, the project is close to the market needs, and besides the good dining flow, take-out must also be taken into account, so as to make products with low unit price and high profit.

The catering industry is a completely market-oriented industry, and it is also an industry with high investment enthusiasm in China. Its low threshold and abundant cash flow make many investors like to enter this industry. However, the catering industry has many design contents and many related industries, so it is difficult to operate.

if the catering market is divided into three grades: high-end, middle-end and popular, popular catering mainly meets people's physiological needs and safety needs; Mid-range catering is mainly to meet the needs of emotional closeness and respect; And high-end catering should meet the needs of self-realization. Popular catering, which mainly meets physiological needs, can improve production efficiency with the help of modern means in the future development process to meet the needs of the masses to eat enough and eat well. Mid-range catering, which mainly meets the needs of emotional closeness and respect, should pay attention to the dining environment while paying attention to environmental sanitation and the quality of dishes, and provide customers with quality services to show their feelings and respect. High-end catering is for self-realization, so in today's increasingly fierce catering competition, how to provide personalized service for guests, let guests feel unusual experiences in dining, and let guests really eat themselves in catering activities is a problem that operators of high-end catering enterprises should focus on solving.

According to the statistics of China Cuisine Association, there are 3.5 million catering enterprises and 18 million employees in China, with an annual increase of 1.6 million employees. During the Ninth Five-Year Plan period, the annual turnover of catering enterprises increased by 2%, making it the fastest growing industry in all sectors of the national economy. ?

an ancient and dynamic industry!

an ordinary and elusive industry!

an inefficient and fiercely competitive industry!

a sophisticated and challenging industry!

Accurately speaking, there is no sooner or later in any industry. The key is to need the right products and the right people to do them. At the right time, choose the right time, choose the publicity channels, seize the hearts of consumers, and pay is in direct proportion to the return. If you do it seriously and do it diligently, you will be able to do it well.

According to my understanding, the catering industry can be done in the following modes:

First, every place and city has special snacks, such as Lanzhou beef noodles, Shanghai fried buns, etc. No matter how unpalatable they are, many people will still eat them, so I suggest that you combine the city's special snacks and special diets in your city to make a restaurant for the public, with small investment and quick results;

Second, invest in general catering. The author's general catering here refers to hot pot and mala Tang, which can be opened to all parts of the country. Of course, the investment is relatively large. The investment in hot pot is a little more than one million, and mala Tang can be lower, but it can be divided into two situations. One is to open a mala Tang with the nature of a food stall, which can be eaten without paying attention to the environment and simply making the taste. The second is to make taste+grade. Restaurant decoration should at least be worthy of the grade of people who eat, such as white-collar petty bourgeoisie, and restaurants should not be too shabby;

third: snacks in shopping malls. The investment may be a little bigger, but the shopping mall has a large flow of people, and it can be done well. For example, in Wanda and other hypermarkets where the author is located, juice and rice noodles are still ok;

fourth: regular restaurants. The investment in regular restaurants is very large, and it is possible for several tens of millions. However, in addition to taste and grade, such restaurants should also have brands. For example, Guimanlong, a Zhejiang dish that I especially like to eat, will be tens of millions if I invest casually, and once I get involved in this field, I have to be able to win the favor of capital, and the effect may not be good if I rely on myself or a few friends.

the above are some ideas for opening a restaurant. in addition, taste and hygiene are very important in the catering industry, and taste is welcomed and hygiene ensures long-term stability.

The catering industry can be big or small, but it is rarely done well. You can see that many catering brands are renovated very quickly, which means that the life cycle of a catering brand is about 3-5 years. Why are the life cycles of many catering brands so short? Mainly because most catering brands in China are franchised, franchisees will change raw materials in order to save materials. If the business is better, after changing raw materials, they will be able to further expand profits. If the business is not good, they will save costs after suffering from raw materials, so for franchisees, their pursuit of interests is the first. Therefore, consumers can perceive whether what this franchisee does meets their expectations, because after changing the raw materials, everyone can eat it and can