The outside world is saying that the daily salary of celebrities is astonishingly high, and that celebrities are all wealthy people.

Li Yapeng was also a former film and television tycoon and acted in many good works. However, he did not want to act well and only wanted to be a business tycoon, so he started doing cross-border business. Now he is carrying huge debts and still refuses to listen to dissuasion.

Li Yapeng’s investment in the Snow Mountain Town project failed. In 2011, Li Yapeng invested in and developed a tourist resort product called Snow Mountain Town in Shuhe Ancient Town, Lijiang, Yunnan. This project with a planned investment of 5 billion yuan was a star development project in Lijiang at the time.

We all look forward to this project driving the development of Shuhe Ancient Town.

We all know that the must-visit attractions when traveling to Lijiang must include Lijiang Ancient Town. The scenery and supporting facilities here are very complete, and it is very popular whether it is during the day or at night.

However, the Snow Mountain Town invested by Li Yapeng is not near Lijiang Ancient Town. This town is located near Hegu Town. Compared with Lijiang Ancient Town, Shuhe Ancient Town is much less popular, and the related supporting facilities are not as good as those in Lijiang Ancient Town.

The reputation and supporting facilities are not as good as those of Lijiang Ancient Town. For it to develop, in addition to money investment, it also requires time investment. According to relevant media reports, the reason why Li Yapeng failed to invest in real estate was precisely because the capital chain was broken!

In addition to tourist facilities, the snow mountain town invested by Li Yapeng also has villa groups. The opening price of these villa groups at that time was as high as 16,000 yuan. Only wealthy people can afford such a high price!

However, wealthy people will definitely think about whether the supporting facilities of this house can help the real estate appreciate. Based on the supporting facilities and the flow of people at that time, it is difficult to see the room for appreciation.

It is obvious that there is something wrong with Li Yapeng's strategy. The cities he chose are basically small tourist cities. Although the environment is good, the prospects for development into commercial real estate are not optimistic.

Li Yapeng's real estate properties are basically luxury villas, and the properties and environment are also first-class. Such houses are not very practical, and there are only a few people who actually spend millions to buy houses for vacation.

This time, Li Yapeng’s Camp Paradise has opened again. It is a new type of internet celebrity check-in place. This internet celebrity tourist destination does not require tickets. This is also Li Yapeng’s latest business philosophy.

He said that his purpose is not to make money, but to fulfill a dream.

So many real estate projects are all designed to cater to a dream of Li Yapeng. Such businessmen are rare and not very logical.

Why hasn't he woke up yet?

Li Yapeng started his own business in 1998 and invested in real estate in 2008. Over the years, his properties have been spread across dozens of cities around the world. The overall situation is not optimistic. The positioning of the main properties is not clear and they are always too fancy.

In Yunnan real estate, many friends in the industry help to buy it, but this kind of help is only a drop in the bucket and cannot solve his fundamental problem.

But what people don’t understand is that Li Yapeng’s business has been poor for so many years, so why doesn’t he let go?

Now that he is at the end of his rope, Li Yapeng still insists on going his own way and never wants to give up on his dream. He always feels that he has connections and wealth and success is easy, but it is not so.

There are many celebrities in the entertainment industry who invest in industries, but not many have unique vision, and most of the investment results are not ideal.