How to design food posters?

First of all, the posters we make are divided into commercial posters and art posters. Of course, for us, we all work for companies or customers, and they are basically commercial posters, so we have to understand commercial posters. Some characteristics of commercial posters refer to posters that promote a certain product or a certain commercial service. When we make commercial posters, we need to consider the attributes of the product, the users of the product, and the objects of service. Only by making targeted designs that suit the project can we attract people's attention in a short time, thereby transforming ordinary users into potential potential users. What should customers pay attention to when designing commercial posters? The first thing you need to know is that poster designs with different themes need to render different atmospheres and central ideas. The layout of poster design reflects the image and beauty of the poster. The layout design needs to be both beautiful and beautiful. It also needs to be well organized and have its own characteristics to attract users to pay attention to the poster you designed. Only by winning the eyes of users can you have the opportunity to convert ordinary users into potential customers of yours. Otherwise, all the publicity you make will be in vain. A successful poster design is inseparable from the structural arrangement and design of the poster layout. The following points need to be paid attention to in the poster layout design: 1. Poster layout design - simplified fonts. The current layout design trend is large titles, small articles, and large pictures. , masculine and straightforward beauty with clear outlines (block structure), few turns in the writing, not broken into parts, less changes in fonts, and thick and black lines. 2. Poster layout design - Sectionalization Information of the same level is placed in the same section. There needs to be appropriate white space between sections, otherwise it will give people a feeling of unclear levels, and the key points and goals cannot be seen. . 3. Poster layout design - "shelf display" to "display" poster information by category will also reduce browsing time and get the information you need from the layout as quickly as possible. Let me share with you my general steps for designing posters: No matter what you do, no matter what you do, we need to understand one thing before we start, that is, what is to be done? What is the purpose? When we are doing things, we only need to understand these two points and move towards This direction will generally not deviate from the theme and avoid revising the draft again and again. For example: if Party A asks you to design a poster, the poster is for a new product water cup promotion, and you can enjoy the discount during a certain time period, then give it With this information, we need to understand what the poster is about this time.

The first point: we must understand that it is a new product and it must be to promote the new product

Second Point: You must know that there are discounts, and you must enlarge the discounts to attract users

The third point: You must understand the purpose, which is to promote new products and attract users’ desire to buy

Clear the theme and style here we Now that we know what to do and what the purpose is, we need to clarify the theme and style direction of the design. Since we want to achieve the effect of promoting new products and promoting preferential activities, we can't dominate the scene. We can't just focus on one aspect, the new product. Features must be amplified, and discounts and activities can play a role in attracting users, but they must not weaken the search for materials. After the design has a clear style, we need to find suitable materials. We cannot just randomly find a product picture. The product picture must express the characteristics of the new product. Characteristics, at least it should not be missing corners or blurry, so the material selection is also very particular. After the materials are determined, start to design. Making a poster is nothing more than layout. How to arrange it as it looks good, but you must also pay attention to the clear theme and strong sense of breathing. Clear layers and smooth reading. What are some high-style creative catering posters?

When I went to eat once, I saw a very interesting creative poster.

Does it say you won’t eat until it’s time to eat?

People are iron rice is steel.

What are you waiting for if you haven’t eaten yet?

What are you looking at? It’s you. This is a creative advertising template I saw in a hot pot restaurant. I thought it was very creative and would like to share it with you.

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