1, the theme of the activity is "ice appreciation? Xue Le?
With the theme of "food", it covers a series of activities such as ice and snow food exhibition, ice and snow food cooking competition, ice and snow food series summit forum and catering promotion, with distinctive features and bright spots.
2. It will be held in Harbin from February 2023 14 to February 28, 2023.
3. Location: The main venue of this food festival is located in Xicheng Red Square, and the sub-venue is located in China Baroque historical and cultural block and large-scale commercial complex in the main city.
4. Activities: The main venue will hold more than ten activities in five categories, such as the Ice and Snow Food Exhibition, Harbin Green Food and Enterprise Food Exhibition, the Ice and Snow Food Festival Summit Forum, the Ice and Snow Food Cooking Invitational Tournament, the "Ice and Snow Food Festival for Time-honored Brands" and the launching ceremony of "Longjiang Consumption Season".
At that time, more than 0/00 enterprises from all over the country, especially from Northeast China, will be invited to participate in the exhibition, jointly display creative dishes of ice and snow food, exchange new technologies and investigate new models.
Invite national famous experts and brand catering enterprises to share around the development of ice and snow food industry, the investment in winter tourism catering industry, the development of ice and snow food prefabricated dishes, and the digital transformation of catering businesses.
China Baroque Sub-venue will hold activities such as time-honored brand exhibition, special snack exhibition, folk culture exhibition, catering promotion, free goods tasting and lottery. At the same time, we will deeply explore and promote the unique ice and snow cultural catering tourism resources outside the road, further promote Harbin traditional catering culture and folk culture, and promote the upgrading of ice and snow catering tourism and cultural tourism. Other sub-venues will simultaneously carry out catering promotion activities.
In addition, the Harbin Municipal Government will join hands with Heilongjiang UnionPay, Meituan and Hungry to invest a total of 7 million yuan, relying on nearly 1,000 restaurants in the main city, catering enterprises in the city and member enterprises of catering merchants associations to carry out online and offline preferential promotion activities, so that the masses can get more benefits.
This year's Food Festival lasts from February 14 to February 28, integrating tourism, culture, food and urban characteristics, so that people can enjoy a brand-new experience of the integration of Gu Xiang, a famous winter street in Harbin, with food. For the first time, this year's Food Festival will set the main venue and sub-venue in a large-scale commercial complex, integrating "eating, drinking, playing, traveling, entertaining and shopping" to enhance the public's sense of participation and gain in food festival activities and create a good atmosphere for all people to participate.
This year's Food Festival was opened under the background of thoroughly implementing the Central Economic Work Conference on restoring and expanding consumer demand and innovating consumption scenarios. The first China (Harbin) Ice and Snow Food Festival was held to further promote China's traditional food culture, further promote Harbin's authentic food and special ingredients, further enhance the popularity and influence of Harbin's food, and promote the integrated development of catering and cultural tourism-related industries.