The contents of the business plan are different due to different business projects, but their plans for different business projects are still the same, and there are still rules to follow. The following is the business plan for dried seafood that I compiled for you for your reference. Chapter 1: Business Plan for Ready-to-eat Seafood Snacks 1
Business Plan for Ready-to-eat Seafood Snacks 1. Operation Mode
Retail Joining Cooperation Form. Combined with the characteristics of our ready-to-eat and convenient seafood snack food specialty store, it is suggested that the partners should choose the location in the downtown area, near schools, residential areas, Internet cafes, cinemas and other markets with more people. Unified style and unified product packaging; The headquarters provides technical support (including training personnel) and distribution of products (ready-to-eat seafood, dry seafood).
ii. products and services
1. description of products and services
selling all kinds of seafood ready-to-eat snacks, seafood dry goods and other commodities, and providing guests with a good environment and quality service, so that consumers can show the convenience and speed of a new industry here, and also have the characteristics and advantages of global chain convenience stores.
there is no conflict between these businesses and the industries of the owners of investment sites, but they can complement each other's advantages in terms of customers.
2. Competition comparison
Relatively speaking, there are fewer competitors in the same industry, and this industry is just in the initial development stage. Developing customers as early as possible is the first stage, and then gradually occupy the whole market to improve its popularity and become the leader of this industry.
3. Resources and technology
Seafood ready-to-eat snacks are a wide variety of industries that require food quality assurance, as well as strict requirements for products and services. To achieve this, there are high requirements for suppliers' resources and product quality. Choosing investors is the opposite of joining, on the one hand, it obtains sufficient resources and safe food guarantee, on the other hand, it avoids many business risks.
4. Future product and service plan
With the development of our store and the change of surrounding environment, products and services will be continuously improved. Including more comprehensive and diversified products on the market, better quality and humanized management mode. Our store will continue to increase its own value, strive for perfection and constantly improve.
iii. market analysis
1. market demand
(1) stable resources for old customers
(2) mature residential areas
(3) shopping and entertainment places
(4) if there are many shopping plazas in various schools in this region, students and young couples among them are also potential resources. Generally speaking, there are plenty of consumers in this industry, but there is a lack of distinctive brand appeal to attract these consumers, just as the emergence of this industry can fill the gap in this market.
2. Industry development trend
(1) The seafood consumption market has developed rapidly and has become a major industry for consumption and production in coastal cities, and the pre-market cultivation has ended. All kinds of seafood products in China should have many brands and factories. According to a survey in 12 inland cities, 32% of urban residents eat seafood. In the past two or three years, a large amount of seafood has been flowing into inland cities and has penetrated into people's homes in inland cities.
(2) Seafood is increasingly favored by consumers in inland cities. Simple raw seafood and dried seafood, which are not convenient to eat, are far from meeting the requirements of young people. The newly emerging seafood ready-to-eat food can better attract young consumers to dare to try this novelty and accept it objectively.
(3) Food culture, family income and seafood consumption are closely related. Seafood, as an indispensable food on the table, has become an indispensable and important position in food culture, and can be consumed by both rich and poor.
3. competitive analysis
(1) direct and indirect competition with many dominant brands occupying the market: at present, each city has its own seafood shops operated by local operators or foreign businessmen, which has been a certain source of tourists for a long time.
(2) Direct competitors, such as seafood market, seafood wholesale and street seafood dry goods store, have their own characteristics.
(3) marketing planning: to attract young consumers and stabilize old customers by taking advantage of their own product diversity, convenient eating and easy carrying. Has been the main regional franchise stores, as soon as possible to occupy this new industry market, enhance their brand awareness.
4. Promotion strategy
1. Advertising
For busy downtown areas, near schools and parking lots in shopping places, coupons or product leaflets can be distributed to people, students and car owners.
2. Service marketing
(1) Establish a membership card system: the name of the member is printed on the card. The discount rate of membership card is not high, such as 8.8 or
9.5 discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address < P > to consumers. Especially if the consumer is with others and the waiter can call him (her) Mr. or Ms. XXX in public, they will feel very respected.
(2) Personalized service: There are some promotional materials hanging in the store, which are about the knowledge of seafood and the names of seafood. On the one hand, it can enhance the taste, set off the atmosphere, and also increase consumers' good impression of seafood products.
If they are interested, you can introduce them to the names, manufacturing processes,
origins and other related knowledge of various seafood.
3. Positioning
Make use of the attraction of seafood to attract some consumers who like seafood and are willing to consume seafood products, and guide the brand seafood ready-to-eat snack shops to the whole new market to be developed with the innovative mode of fashion and alternative management
.
V. Management summary (according to the agreement between the partner and the investor)
1. Organization
2. Management team
3. Personnel plan
6. Financial plan
1. Financial summary:
(1) Rent:
(2) Store. Personnel salary:
(4) Water and electricity charges:
(5) Other startup expenses:
2. Financial indicators
(sales, return on investment, profit, etc.)
3. Break-even point
4. Profit and loss estimation
Attachment:
Investment construction
It not only reduces the investment risk, but also increases the development prospect of this industry, which will definitely be a win-win situation. Chapter 2: Business Plan of Seafood
YBC Model Standard This form is to be filled in by the applicant. Instructions for filling in the form: 1. Applicants who have passed the qualification examination and received the notice during the screening should fill in the Business Plan; The Business Plan is an important document for applying for support. Please fill it in truthfully. Any false information will directly affect the possibility of obtaining funding. Those who cause losses must bear relevant legal responsibilities. 3. What you fill in will be kept strictly confidential; 4. If you have any questions about filling in this form, please visit the official website: www.ybc.org.cn; 5. Please submit the completed Business Plan form through the official website, or download this form, fill it out, fax it and mail it to the entrepreneurial office in my city (at present, it is only accepted in areas with entrepreneurial offices in my city). Name of enterprise: name of entrepreneur: age and date of birth: address of enterprise: telephone number of enterprise: e-mail: home address: date of submission: estimated time of the proposed enterprise in industrial and commercial registration: estimated time of the proposed enterprise in industrial and commercial registration: The following are for the established enterprises: industrial and commercial registration time of the enterprise: industrial and commercial registration time of the enterprise: number of employees: (Please attach a copy of the business license). Please attach a copy of the business license) Average monthly business income: Average monthly business income: Home Phone: MSN/QQ: All rights reserved Page 1 * * * Page 111
YBC model standard business description 1. Describe the products you plan to produce and sell, or the services you provide (generally not less than words): Describe the products you plan to produce and sell, or the services you provide (generally not less than 5 words) For the first time, a production-oriented marine food enterprise specialized in processing fine packaging such as laver and kelp was established. Enterprises formulate the brand marketing price positioning strategy for guiding products. To realize the standardization of product production and management, we should rely on the support of science and technology, introduce talent pool, increase the scientific and technological content of products, and gain competitiveness with low price and good quality. Has been awarded? China's hometown of kelp? China's hometown of laver? Xiapu kelp and laver industry and products are facing opportunities and challenges, so it is necessary to take a brand marketing road with local characteristics. In the early stage, we will develop our own enterprises, expand the sales market, slowly give play to the advantages of local resources, and pass Xiapu? Three dishes? Association, combined with processing enterprises, to build a large-scale production and processing base and bazaar trading center (mainly combined with government departments and Sancai Association, some kelp and laver processing plants, etc.), and strive to become a leading enterprise in Xiapu dried aquatic products industry. 2. Detailed description of the business premises (generally not less than 1 words): Detailed description of the business premises (generally not less than word hint: please explain the following items) 1) Site planning and building regulations 3) Contract renewal and rent adjustment 5) Licenses required 7) Geographical location 9) Safety of the premises 2) 4) 6) 8) Lease (term, fee and ending time). Supporting facilities and renovation lease construction area Traffic conditions In the early stage, without a lot of funds, we can find suburban economical factories that meet the health regulations to overcome the company's difficulties. The rent of the place is about 2, yuan/year (including production workshops and warehouses, with an area of about 35㎡), and transportation and logistics are also convenient; When the enterprise develops to a certain scale, it can choose the standard domain of YBC mode with potential development zone copyright page 2 * * * page 111
. The appreciation of the land is large and fast, and the appreciation of the land is also a major project for the company. After the completion of the industrial processing zone, the comprehensive utilization value should be considered comprehensively, which can pave the way for the development of comprehensive enterprises in the future. Secondly, you can choose idle companies that already have production licenses and complete three certificates (there are three enterprises that have stopped production, and two are interested in cooperation), and merge them in the form of shares, which is mainly used to develop fine packaging products. In addition, the company can choose a laver raw material processing plant suitable for itself and unite in the form of agricultural cooperatives. The company's start-up equipment mainly includes office desks and chairs, computers, telephones/faxes, stainless steel tables, sealing machines, coding machines, etc., and the cost is about 15,5 yuan. Information of the entrepreneurial team 3. Personal education and experience (with resume) (generally not less than 5 words): Personal education and experience (with resume) are generally not less than words: Please explain why you think that you and the entrepreneurial team have experience, ability and resources in this field to ensure the success of starting a business. Please attach a resume or provide the following information: 1) academic certificate and qualification certificate 2) work experience 3) training 4) interests and hobbies 5) other information description should include information of all members of the entrepreneurial team (attach a separate paper if necessary). I graduated from Xiamen Ocean Vocational College, majoring in marine engineering management, and have been engaged in kelp and laver processing industry for nearly four years. Two collaborators in the company team (former director of Xiapu Haoda Economic and Trade Co., Ltd. and director of Sansha Longtou Purple Vegetable Processing Factory) devoted themselves to kelp and laver industry more than ten years ago, from seaweed seedling raising and breeding to processing production and product packaging sales. At present, my sales network covers 7 provinces, cities and districts (counties), and there are more than 1 dealers in China. Enterprises in Xiapu coastal areas and a number of kelp, seaweed processing plants to establish good relations of cooperation. (Resume attached) All rights reserved Page 3 * * * Page 111
YBC model standard entrepreneurship training 4. Have you participated in entrepreneurship training? Please explain (with a copy of the certificate attached): Have you attended any training in entrepreneurship? Please explain (with a copy of the certificate attached): Note: Training includes business training (such as finance, marketing and sales training) and skills training. I participated in YBC 27th Haixi Youth Entrepreneurship Training on July 22nd, 21. I also participated in the sales skills training of Amway Company and Ping An Group Company, and worked as an accountant in Xiapu Haoda Economic and Trade Company. * * * Together, I planned to establish Xiapu Bailihe Restaurant to train the employees of the restaurant. Your market 5. a) Who are your customers (generally not less than words)? Who are your customers (generally not less than 5 words hint: explain which people may buy your products or services? Please describe the situation of these people in detail, such as age, occupation, income and behavior habits. At present, there are hundreds of large-scale laver and kelp finishing enterprises in China (such as Ayibo Company in Jinjiang, Fujian, Qinqin Joint-stock Company, Sanyuan Company, etc.); Large agricultural wholesale markets such as Tengzhou market, Zhengzhou market and Wuhan market; These companies and individuals have business dealings with our company, and can supply them with about 2 tons of dried purple vegetables every year. Our company also holds most kelp wholesalers, mainly from Chengdu, Wuhan, Zhengzhou, Tengzhou and Northeast China. The annual sales of sun-dried kelp can reach 15 tons, and the annual sales of dried kelp knots and kelp silk can reach about 8 tons. Now I have 15 customers of laver small packaging products, including 1 dealers, and the sales network covers 7 provinces, cities/districts. Our small packaging products are mainly for farmers' circulation markets, large and medium-sized supermarkets and canteens, and factory canteens and restaurants are also one of our customer sources. Copyright Page 4 * * * Page 111
YBC Model Standard 5. b) Details of market research (please use data to explain) (generally not less than) Details of market research (please use data to explain) generally not less than 1 words). Hint: Please explain how you conducted the market research, and what was the result of the market research? (Please attach relevant data). Including: 1. Data research, such as consulting statistical data, research reports, business guides and other information. 2. Field research, for example, on potential customers.