Before the appearance of Li Jiaqi, the usual promotion method of beauty brands was to send samples to KOL, and after being recognized, let them plant grass on their social media platforms.

However, it is difficult to see the specific conversion rate by the way of talent promotion. In Li Jiaqi, strict screening means double recognition of products and market potential. Hua knows that he is finally satisfied with the effect of this delivery. "Our overall sales volume is 15000, and the sales volume is11million. The long tail traffic also lasted for about a month. "

At first, the cooperation between the two parties was limited to recommending loose powder in the air. After several rounds of live broadcast and second broadcast on short video platform turned loose powder into explosive products, Li Jiaqi also began to intervene in the product development of Huaxi Zi.