on the 1th, Jian' ou announced the first batch? Building a state in the Millennium? Build a font size? The winners list of explosive products selection, 3 kinds of explosive products of food, agricultural and sideline products and handicrafts were selected from 127 kinds of products of 72 enterprises, and 5 kinds of the most popular products were selected. According to statistics, the number of participants in this selection activity reached 2.27 million (times), which gained great attention.

Jian' ou has a superior ecological environment and rich natural resources, and has a large number of high-quality products with characteristics such as Castanea henryi, bamboo shoots, tea, wine, Jianzhan, etc., and dishes such as dried salted duck, Nadi and light cakes are endless. But for a long time, Jian 'ou's quality products are like? Bred in an inner chamber, with no one knowing her? Good quality but not very famous. Last year, for promotion? Building a state in the Millennium? Build a font size? Brand building, Jian' ou city set up a special work class, focusing on? Building a state in the Millennium? Famous city of science? Urban positioning, around? Make a beautiful city, a strong bamboo, a big bottle of wine, a good leaf and a good net? Goal, make brand implementation plan, do well? Build? Brand product authorization work, give full play to the role of brand empowerment, and strive to promote the construction of five major systems: brand basic system, brand publicity system, brand marketing system, quality control system and brand protection system.

scientific brand planning is the cornerstone of brand building. At the beginning of the year, Jian 'ou City successively formulated and issued "Jian 'ou City? Building a state in the Millennium? Build a font size? Implementation Opinions on Brand Building (221-223) Jian 'ou City? Building a state in the Millennium? Build a font size? Brand management measures (Trial), etc., and initially drafted "? Jianzhou taste? Three-year Action Plan for the Development of Food Industry ""Jian 'ou City Support? Building a state in the Millennium? Build a font size? Measures for incentives and subsidies for regional public brands (Provisional), laying a good foundation for brand creation.

Jian 'ou integration? Building a state in the Millennium? Build a font size? Brand building special classes, forest industry special classes, tea industry special classes, wine industry special classes and other forces, work together to study and formulate? Jianzhu? Jiancha (Beiyuan Gongcha)? Build wine? The standard system of related brand groups has made outstanding achievements in promoting the creation of various brands: Building a state in the Millennium? Build a font size? Authorized enterprise Huanghua Mountain Brewing Co., Ltd. was awarded? The 7th Fujian Provincial Government Quality Award? Become the only enterprise in Nanping City to receive this honor; Shuangyi bamboo was nominated for the fifth Nanping Municipal Government Quality Award; The products (live chickens and fresh eggs) of Jian 'ou Xiwangyuan Ecological Agriculture Co., Ltd. were selected as the first batch of pollution-free products in Fujian Province in 222.

At present, the whole city of Jian 'ou has obtained? Building a state in the Millennium? Build a font size? There are 98 market entities authorized by brands, are there? Jianzhou taste? There are 13 food demonstration stores with more than 3 kinds of products, covering nine categories, such as bamboo shoots, bamboo, tea, wine, hazelnut, rice, medicine, porcelain and food? Build? Series of industries, through the implementation of strict one product, one code and full coverage of traceability and anti-counterfeiting, effectively ensure? Building a state in the Millennium? Build a font size? The quality of brand products, brand influence is gradually expanding, and brand value is constantly improving.

Jian' ou city will also combine brand building with cultural tourism activities, and effectively promote it by holding the first China Snack Culture Tourism Festival and the third bamboo shoot summit forum? Building a state in the Millennium? Build a font size? Brand. Actively organize? Building a state in the Millennium? Build a font size? Brand authorized enterprises to participate in China (Wuyi) Eco-food Expo, the third business Expo and all-Fujian Tesco? Wanfu? New year's purchase? Promotional activities, Xiamen International Investment Fair and other series of exhibition activities, organized 1 companies including Fumao and Runzhi? Building a state in the Millennium? Build a font size? Brand authorized enterprises and 5 companies? Jianzhou taste? Authorized stores to participate? China Agricultural Production Trust Miles? Large-scale all-media live broadcast activities, to speed up? Building a state in the Millennium? Build a font size? The pace of public brands going out.

in order to enhance brand popularity and popularity, Jian' ou city has also mobilized a large number of literary and art workers to? Building a state in the Millennium? Famous city of science? For the theme, participated in the collection activities of brand building works such as photography, calligraphy and music, and produced? Building a state in the Millennium? Build a font size? A series of brand cultural works, such as brochures, songs and videos, will be played on 27 electronic display screens in Jian 'ou city? Building a state in the Millennium? Build a font size? Advertise and continue to promote brand promotion.

meanwhile,? Building a state in the Millennium? Build a font size? The online and offline marketing activities of products are also in full swing. ? Building a state in the Millennium? Build a font size? The live broadcast base in Tik Tok has entered the trial operation stage, and some products of enterprises authorized by brands are also put on the display shelves of the live broadcast base for all-round display? Building a state in the Millennium? Build a font size? Good product. Opened in the bustling area of Fuzhou, Wuyi New District, Wuyishan Tourism Resort and Nanping Expressway Service Area? Building a state in the Millennium? Build a font size? Store, effective promotion? Building a state in the Millennium? Build a font size? Brand products.

in order to support the construction of brand enterprises, Jian' ou city has strengthened financial services and used various policies to support the development of enterprises. Building a state in the Millennium? Build a font size? Brand-building enterprises provide credit support and launch services? Building a state in the Millennium? Build a font size? Brand building exclusive credit products? Jianzi loan? . Up to now, the financial department has provided 18 enterprises in Jian 'ou? Jianzi loan? , the credit amount reached more than 14.3 million yuan, and the credit amount was more than 11 million yuan. (Ye Qiuyan Ge Chengchao)