Since its listing, Wei Long spicy strips have been deeply loved by consumers and become an important product in the spicy snack food market. Its unique spicy and delicious taste is unforgettable, which has aroused the enthusiastic pursuit of the majority of spicy lovers.
The appearance of this spicy strip is the packaging design of aliens. It looks abnormal, which attracts abnormal netizens to shoot videos. The video is shocking and spicy, and the accent is very fun. So it became the exclusive spell of this spicy strip. Netizens imitated this video when they were alive, and it became a popular spell on the Internet.
Marketing characteristics of Wei Long spicy strips
Wei Long has made ingenious changes in product design. Spicy spicy stands out among many similar products with its innovative spicy taste. Spicy food is a major feature of China's food culture. Wei Long skillfully applied this feature to the field of snack food, satisfying people's thirst for spicy taste.
This time, Wei Long divided the spicy taste into two flavors according to the different spiciness, and distinguished them with two colors of packaging. The blue package is small and spicy, and the red package is very spicy, which is suitable for all kinds of people who love spicy food. Especially the red ones are very spicy. The spicy combination of a new generation of morning pepper and fierce pepper is adopted to raise the spicy taste to a new height, and each spicy strip can bring unique taste enjoyment to consumers.
In addition, Wei Long is also unique in marketing. Through offline marketing activities, Wei Long widely publicized and promoted spicy strips, which improved the popularity and market share of products and attracted a large number of young consumers. In addition, Wei Long also uses social media and online platforms to carry out marketing activities, and strengthens the emotional bond between brands and consumers through interaction with consumers.