Attention merchants! These "Olympic bid" infringements should not be

noticed by the merchants! These "Olympic standard" infringements are unacceptable. The 222 Beijing Winter Olympics is a major landmark event at an important historical node in China and an important opportunity to show the national image and inspire the national spirit. Attention merchants! These "Olympic standard" infringements are unacceptable. Attention merchants! These "Olympic bid" infringements must not be 1

the Winter Olympics is approaching. At present, many enterprises and businesses like to advertise and publicize themselves in the form of "rubbing heat", but we should pay attention to some "enthusiasm" and we can't just rub it!

Recently, law enforcement officers of Shanghai Jiading District Market Supervision Administration conducted law enforcement inspection in a large-scale sports training venue according to the clues in the early stage, and found that the WeChat WeChat official account published and promoted in its store contained the words "222 Beijing Winter Olympics" and the logo of the Olympic emblem, which was suspected of using the Olympic logo to carry out commercial publicity activities without permission. At present, the case is under investigation.

The 222 Beijing Winter Olympics and Paralympic Winter Games are major landmark activities at important historical nodes in China, and are important opportunities to show the national image, promote national development and inspire national spirit. Related intellectual property rights such as signs, emblems and mascots are protected and inviolable.

in order to ensure the smooth hosting of the Winter Olympics and Paralympics, according to the requirements of Shanghai Municipal Market Supervision Administration and Shanghai Intellectual Property Office, Shanghai Jiading District Market Supervision Administration has formulated the Notice on Launching the Special Action for Intellectual Property Protection of Olympic Symbols of Beijing 222 Winter Olympics and Paralympics, which defines five key tasks, and comprehensively protects the Olympic Symbols through "special action+wrong time supervision".

With regard to the Olympic and Paralympic symbols, the following points should be noted:

1. Without the permission of the Beijing Organizing Committee for the 222 Winter Olympics and Paralympic Games, the International Olympic Committee or the International Paralympic Committee, no unit or individual may use the Olympic symbols for commercial purposes. Licensed legal users shall use the Olympic symbols in strict accordance with the permitted scope.

2. Without the permission of the Beijing Organizing Committee for the 222 Winter Olympics and Paralympic Games, the International Olympic Committee or the International Paralympic Committee, it is not allowed to use the relevant elements of the Winter Olympics and Paralympic Games to publish advertisements, causing people to mistakenly think that there is sponsorship or other support relationship with the right holders and misleading consumers.

3. Olympic symbols and related symbols of the Paralympic Games mainly include: the Olympic five-ring logo of the International Olympic Committee, the Olympic flag, the Olympic motto, the Olympic emblem and the Olympic anthem; Proper names such as Olympics, Olympia, Olympic Games and their abbreviations; The name and abbreviation, mascot, anthem, torch shape, slogan, "name of host city+year of hosting" and other signs of the Olympic Games held in China, as well as the name and emblem of its organization; Other signs related to the Olympic Games held in China as stipulated in the Olympic Charter and the host city contract; Paralympic Games related signs, etc. Attention merchants! These "Olympic bid" infringements must be 2 < P > The 222 Beijing Winter Olympics is a major landmark event at an important historical node in China, and it is an important opportunity to show the national image, promote national development and inspire national spirit. Running the Beijing Winter Olympics and Paralympics well is a major event for the party and the country, and it is also a solemn commitment of our country to the international community. In order to better protect Olympic intellectual property rights such as Beijing Winter Olympics and Paralympic Winter Games, and standardize the use of Olympic symbols, according to the regulations on the protection of Olympic symbols, the Advertising Law of the People's Republic of China, the Law of the People's Republic of China against Unfair Competition, the Law of the People's Republic of China and the Trademark Law, the following advertisement review tips are given for the use of Olympic symbols in commercial advertisements.

key tips

1. Without the permission of the Beijing Organizing Committee for the 222 Winter Olympics and Paralympic Games, the International Olympic Committee or the International Paralympic Committee, no unit or individual may use the Olympic symbol in commercial advertisements, commercial marketing, commercial exhibitions and other commercial activities. Licensed legal users shall use the Olympic symbols in strict accordance with the scope of authorization.

2. Without the permission of the Beijing Organizing Committee for the 222 Winter Olympics and Paralympic Games, the International Olympic Committee or the International Paralympic Committee, it is not allowed to use the relevant elements of the Winter Olympics and Paralympic Games to publish advertisements, causing people to mistakenly think that there is sponsorship or other support relationship with the right holders and misleading consumers.

III. Olympic symbols and related symbols of the Paralympic Games, mainly including:

(1) Olympic five-ring logo, Olympic flag, Olympic emblem and Olympic anthem of the International Olympic Committee;

(2) proper names such as Olympics, Olympia, Olympic Games and their abbreviations, such as Olympics and Olympic Games;

(3) The name of the Olympic Games held in China and its abbreviation, mascot, anthem, torch shape, slogan, "name of host city+year of holding" and other signs, as well as the name and emblem of its organization;

(4) Other signs related to the Olympic Games held in China, such as sports icons, as stipulated in the Olympic Charter and the contract of the host city of the relevant Olympic Games.

(5) The relevant symbols of the Paralympic Games, the objects to be protected and the protection standards are the same as those of the Olympic Games.

IV. Advertisements shall not contain or involve the following tracer element:

1. Use the same pattern (no matter what color) as the Olympic five-ring pattern logo, Olympic flag, Olympic emblem, logo related to the Beijing Winter Olympics, logo related to the Winter Paralympics, mascot, torch shape, etc. or its obvious recognizable parts or deformations;

2. Highlights include but are not limited to Beijing222 Winter Olympics and Paralympics, Beijing 222 Winter Olympics, Beijing 222 Winter Paralympics, 24th Winter Olympics, 13th Winter Paralympics, Beijing Winter Olympics, Winter Olympics, Beijing 222 and 222 Winter Olympics. The words "Higher, Faster and Stronger" or "faster, higher, stronger", "together for a Shared Future", "ice pier" and "snow melting" or decorated with these words;

3. the words mentioned in item 2 of this article are not highlighted, but they are compared with strategic partner, strategic cooperation, sponsorship, partner, supplier, service provider, designation, special license, special authorization, support, assistance and evaluation.

5. When an advertiser entrusts the design, production, agency and release of an advertisement related to the Olympic tracer element, it shall provide the license contract of the obligee or other relevant legal and valid documents. Advertising publishing units should be through the official website of China National Intellectual Property Administration (www. cnipa。 gov。 Cn) Announcement on the protection of Olympic symbols published in the column of government information disclosure and the official website of Beijing 222 Winter Olympic Organizing Committee (www. beijing222。 Cn) Understand and check the information about the types of Olympic symbols, licensees, licensed goods or services, time limit, geographical scope, etc. in a timely manner according to the licensing information of sponsors of Beijing 222 Winter Olympics and Paralympic Winter Games published in the official release column. When designing, producing, acting as an agent and publishing advertisements containing the logos of the Olympic Games, the Winter Olympics and the Winter Paralympics, all advertising business publishing units shall strictly check and carefully review the relevant supporting documents. Attention merchants! These "Olympic bid" infringements must not be 3

According to the website of Beijing Municipal Market Supervision Bureau, on January 17th, Beijing Erguotou Liquor Co., Ltd. was ordered by Beijing Municipal Market Supervision Bureau to make corrections and imposed a fine of 6. More than 1 thousand yuan.

according to the administrative penalty, after investigation, Beijing Erguotou Liquor Co., Ltd. produced a batch of products marked "222 Beijing Winter Olympics" on December 12, 221, totaling 967 pieces, each with 6 bottles and 1 bottle. 5L。 The above products were sold to a customer named Zhao on December 12, 221, with a sales amount of 61,597. 9 yuan. The amount of illegal business is 61597. 9 yuan.

The 222 Beijing Winter Olympics is getting closer and closer to us, and the appearance of the emblem and mascot of the Winter Olympics has become the focus of attention. However, if he is lucky enough to violate the rules and regulations, he will be given a ticket.

Case 1

Case of Jiulongpo Hotpot Restaurant in Binhu District using Olympic Proprietary Signs without authorization

In August 221, Wuxi Binhu District Market Supervision Bureau conducted an on-site inspection of Jiulongpo Hotpot Restaurant in Binhu District within its jurisdiction according to the report, and found that the party concerned registered the enterprise Weibo in Sina Weibo in 22, and on July 25 and 26, 221, On Sina Weibo, Weibo published commercial advertisements with topics such as "# Watch the Olympics together #, # Live up to the food #, # Tokyo Olympics #, # If I am an athlete #, # Eat well #, # Eat here #" and promoted his dishes.

"The above two Weibo Olympic Games, Tokyo Olympic Games and other contents belong to the Olympic Games, Olympia, the Olympic Games and their abbreviations. In order to enhance the commercial influence and promote their own catering brands, the parties use the Olympic exclusive signs in commercial publicity without permission, which violates the provisions of Article 4 of the Regulations on the Protection of Olympic Signs." In October, 221, Wuxi Binhu District Market Supervision Bureau ordered the parties concerned to stop the illegal act and imposed a fine of 3, yuan according to Article 12 of the Regulations on the Protection of Olympic Symbols.

Case 2

Shuang 'ao Ice Snow (Beijing) Technology Co., Ltd. infringes the exclusive right of the Olympic emblem of Beijing 222 Winter Olympics

According to the report of the masses, Beijing Fengtai District Market Supervision Administration investigated and dealt with the illegal act of Shuang 'ao Ice Snow (Beijing) Technology Co., Ltd. using the emblem of Beijing 222 Winter Olympics for commercial purposes without the permission of the owner of the Olympic symbol. After investigation, during the period from July to December, 219, the parties posted commercial propaganda videos and other contents containing the graphic logo of the emblem of the Beijing 222 Winter Olympics on their own websites without permission, which violated the exclusive rights of the International Olympic Committee and the Beijing Winter Olympics Organizing Committee on the emblem of the Beijing 222 Winter Olympics. According to the Regulations on the Protection of Olympic Symbols and the Law of the People's Republic of China against Unfair Competition, the Fengtai District Market Supervision Administration of Beijing ordered it to immediately stop infringing acts and publishing illegal contents, and imposed an administrative penalty of 3, yuan.

Case 3

BMW (China) Automobile Trading Co., Ltd. used the Olympic logo in commercial propaganda

From July 23rd to August 8th, 221, BMW (China) Automobile Trading Co., Ltd. published 1 articles with the words "# Watching the Olympic Games #" on the enterprise's real-name certified Weibo with posters attached. Although the parties indicated that the copywriting and posters were designed, produced and published by Metso Technology (Beijing) Co., Ltd., and the hot search term "# Watching the Olympic Games #" was authorized by the company's media purchasing agency Shanghai Leobena Co., Ltd. Beijing Branch after communicating with Sina Weibo, it was confirmed by the letter from the organizing committee of the Beijing 222 Winter Olympics and Paralympic Games, the parties were not authorized to use the Olympic symbols for commercial purposes. The parties did not use this publicity to obtain relevant economic benefits, so it was determined as no illegal business amount.

BMW (China) Automobile Trading Co., Ltd. violated the second paragraph of Article 4 of the Regulations on the Protection of Olympic Symbols (218), and Beijing Chaoyang District Market Supervision Administration ordered BMW to make corrections and imposed a fine of 5, yuan.

Case 4

Haoliyou's illegal use of the Olympic symbol

On December 3, 221, Haoliyou Food Co., Ltd. used the Olympic symbol for commercial purposes without authorization, which violated the second paragraph of Article 4 of the Regulations on the Protection of Olympic Symbols, and was fined 115, yuan by Langfang Municipal Market Supervision Administration according to Article 12 of the Regulations on the Protection of Olympic Symbols.

Case 5

Changan Mazda's unauthorized use of the Olympic logo

In November 221, Changan Mazda violated the exclusive rights of the Olympic logo by using the Olympic logo for commercial purposes without permission, or using similar symbols that were misleading, and was fined 2, yuan by Nanjing Municipal Market Supervision Administration.

Case 6

Migu's unauthorized use of the Olympic logo

In October 221, Migu Culture Technology Co., Ltd., a subsidiary of China Mobile, was fined for using the Olympic logo for commercial purposes on a certain platform, which violated the exclusive rights of the Olympic Games and the first paragraph of Article 12 of the Regulations on the Protection of Olympic Symbols (218) and the second paragraph of Article 4 of the Regulations on the Protection of Olympic Symbols (218).

Case 7

Keep affiliated company violated the regulations on the protection of Olympic symbols

In October 221, Keep affiliated company Beijing Calorie Sports Co., Ltd. (hereinafter referred to as "Beijing Calorie Company") was fined for violating the regulations on the protection of Olympic symbols (218). According to the penalty information, on July 2, 221, a propaganda article named "The strongest fat burning season, outdoor sweat shower for 1 people in Beijing CBD | calorie sports season" was published on its WeChat WeChat official account (ID: KeepLand). The propaganda contents included "Burning summer to help the Winter Olympics" and "grabbing tickets at RMB 89 immediately". The above behavior was not approved by the Beijing Winter Olympics Organizing Committee and the International Olympic Committee, which violated the relevant provisions of the Regulations on the Protection of Olympic Symbols (218) and was fined 5, yuan by Beijing Chaoyang District Market Supervision Administration.

Everyone in Beijing Winter Olympics looks forward to

Protecting the Olympic standard starts with me.