According to research, 90% of quick purchasing decisions are entirely determined by color perception. Whether the color matching of web pages is reasonable will directly affect the emotions of visitors. It helps to create ideas, convey information, invoke emotions and enhance excitement.

The average user’s attention span is 15 seconds, so the best way is to make users stay on your website for a while. Good color matching will bring a strong visual impact to visitors, while inappropriate color matching will make visitors restless. Therefore, the color of the website will affect to a certain extent whether the visitor continues to browse the website content.

Website color matching method

1>Same color matching:

Same color matching means first selecting a color, and then adjusting its transparency and Saturation, lightens or deepens colors to produce new colors, so that the page looks uniform in color and has a sense of hierarchy.

2>Adjacent color matching:

Adjacent colors refer to colors that are adjacent on the color wheel, such as green and blue, red and yellow, which are adjacent colors to each other. Using adjacent colors can avoid color clutter in the web page and easily achieve a harmonious and unified effect on the page.

3>Contrast color matching:

Generally speaking, the three primary colors (red, yellow, and blue) can best reflect the differences between colors. Through the reasonable use of contrasting colors, the website can be made distinctive and focused. When designing, one color is usually used as the main color, and its contrasting color is used as an embellishment to add the finishing touch.

4>Warm color matching:

Warm color matching refers to the use of red, orange, yellow, ocher and other colors. The use of this color tone can create a warm, welcoming and welcoming atmosphere for the web page.

5>Cool color matching:

Cool color matching refers to the use of green, blue, purple and other colors. This color matching can create a tranquil, cool and peaceful atmosphere for the web page. Elegant atmosphere. Cool colors and white will generally have better visual effects.

Notes on color matching taboos

Before choosing website color matching, you need to know clearly what points need to be paid attention to in order to make a website that allows users to browse comfortably:

01 ｜Try not to use more than 3 colors for the website (black, white and gray are not colors in the website color scheme);

02｜The contrast between the background and the previous article should be as large as possible, and do not use complicated patterns as the background.

The auxiliary colors of the website are very important

Everyone needs to be clear that black, white, and gray are auxiliary colors in the color matching of the website, which can make the content of the website more clear. It also allows users to briefly rest their eyes after browsing a large area of ??color.

Common industry website color recommendations

01｜Blue

Blue gives people a sense of calm, and is profound, eternal, calm, broad, and rational. , honest and cold imagery. At the same time, blue can also create an atmosphere of peace, elegance, cleanliness and reliability.

Applicable industries: technology, electronics, hardware, corporate publicity, etc.

02｜Green

In commercial web design, what green conveys is The image of refreshing, ideal, hope and growth, green is usually related to environmental awareness and often reminds people of health-related things.

Applicable industries: environmental protection, service industry, health, education, agriculture, etc.

03｜Orange

Orange is a very lively and brilliant color. It is the warmest color, giving people a feeling of luxury and warmth, excitement and enthusiasm, and it is also an exciting color. Orange has symbolic meanings such as health, vitality, courage and freedom, and can give people a feeling of solemnity, dignity and mystery.

Applicable industries: fashion, food, parent-child categories, etc.

04｜Red

Red is a color that is highly irritating to people. Red easily attracts people's attention and can also make people excited, excited, nervous, and impulsive. In addition to its better visual effect, red is also used to convey the corporate image and spirit of vitality, positivity, enthusiasm, warmth and progress.

Applicable industries: government, education, e-commerce, art, etc.

Only when the colors of the website are well matched, can visitors browse the website comfortably. Only by creating memories of the website and the corporate image can the visitor's perception of the corporate website be effectively improved.