A product of an era of scarcity

“When I was sick when I was young, my family would feed me some canned yellow peaches, which were cool and sweet. It would take a while after eating. It’s a lot more comfortable.” For many Northeastern people, eating canned yellow peaches when they have a fever or cold has become part of the treatment process, and can even be jokingly called “Northeastern metaphysics.”

However, in fact, eating canned food when you have a cold or fever is just a helpless move for the people of Northeast China in an era of scarcity. The early canned yellow peaches were just the "little brother" among many canned fruits.

“When I had a fever and cold when I was a child, the doctor would not only prescribe medicine as usual, but also tell me to eat some canned fruit. This is actually because the canned fruit contains sugar.” “White sugar has diuretic and other effects and helps the body recover, but At that time, white sugar was very expensive, so canned fruits were used instead.”

In addition to replacing sugar, canned fruits were also a “substitute” for fresh fruits. In the past, fruits in the Northeast were rare, almost only apples, pears, and peaches, and they were difficult to transport and store. Therefore, canned fruits, which are easy to store, taste sweet but not greasy, and can supplement water, sugar and vitamin C, have become the first choice of nutritional products for Northeasterners who are sick.

The "turnaround" of canned yellow peach in the Northeast

The earliest canned fruits on the market include canned oranges, canned apples, canned pineapples, canned yellow peaches, etc., among which the most popular ones are Favored are canned oranges and canned apples.

"Oranges are rare in the Northeast, so many people like to buy canned oranges to try them out; the Northeast produces apples, and canned apples are the cheapest, and many people buy them." In contrast, canned yellow peaches are popular. In fact, it is not easy to sell.

This situation changed in the 1990s. The merchants at that time used the trump card of "Tu Geely" in their promotions. "Peach wood wards off evil spirits, and 'peach' is a homophone for 'escape'. Eating canned yellow peaches can 'escape', so it spread."

Since then, canned yellow peaches have surpassed all other fruits. Canned food has become the veritable "King of Canned Fruit" in Northeast China. Canned yellow peach is not just a nutritional supplement to buy when you have a fever or cold. "Two packs of zongzi cake + two bottles of canned yellow peach" have become a standard gift for many Northeasterners, adding a touch to the dining table for birthdays and holidays. Festive.

From early off-brand canned products to the establishment of brands after the promulgation of the Trademark Law, Northeasterners who like to eat canned yellow peaches have also made many canned fruit manufacturers in the Northeast popular, such as Linjiapuzi , Zhenxin, etc. all came to Dalian, Liaoning, which is rich in yellow peaches.