Many newbies think that self-media can make money and the threshold is not high, but they don’t know how to make money by doing self-media.

Today I would like to share with you the monetization channels of self-media. I feel that self-media monetization can be divided into three categories: image and text self-media platforms, video self-media platforms, and private domain traffic monetization.

1. Channel sharing This is the most direct benefit. Many platforms have channel sharing incentive mechanisms. The platform will place advertisements on your works. If someone watches your work, it means that the advertisement will be seen by the user. When they see your work

The more people who publish your work, the more people will see the advertisement, and the more advertising fees you will get. Therefore, the self-media platform will earn revenue if it is played, which is the advertising fee.

Judging from the discussions in the self-media circle, the revenue from Weibo’s self-media advertising share, WeChat public account’s Guangdiantong and Toutiao’s platform’s headline advertising are relatively good.

2. Receive advertisements. This is the same as TV programs. There are named advertisements, pre-roll advertisements, product placement advertisements and brand advertisements.

Among them, self-media is most exposed to product placement and brand advertising.

If you want to make money through advertising, you need to have a certain number of fans.

Just like some celebrities, if they have a certain level of attention, they will accept advertisements.

The revenue from advertising is relatively high, so you need to negotiate the price yourself later.

(Generally, some advertisers may come to you to talk about cooperation only after you have reached a certain number of fans to accept advertisements.) A more popular explanation is to customize commercial information according to the style and tonality of the delivery medium and the self-media itself.

For example, an advertisement for Uncle Tongdao may be a Weibo post related to zodiac signs, while a business-style advertisement may be an article with pictures and text that is highly relevant to political and business hot topics.

Of course, you can also access ads through some third-party platforms (such as advertising alliances, etc.), and then obtain corresponding revenue based on the size of the traffic. This is a typical traffic-based monetization method and is currently the most common method.

one.

Soft text advertisements: Jianshu, Toutiao, Baijia, Weibo, etc. Video advertisements: Bilibili, Douyin, Kuaishou, etc. 3. Product delivery For friends who are just starting out in self-media, they will definitely not survive on traffic alone.

Therefore, most of them have opened their own Taobao stores, WeChat stores or mall stores built into the platform.

Use excellent content to bring traffic to your store.

It doesn’t matter if you don’t have a store. You can distribute products from other stores in your videos or pictures. The distribution share can sometimes be as high as 60%. You don’t have to produce the goods yourself. You only need enough self-media traffic, and you can also earn good money through distribution.

income.

For example, if you make food videos, you can sell ingredients or kitchen utensils.

You can also consider live streaming to bring goods. Douyin and Kuaishou are undoubtedly at the forefront in this regard. Among them, it is common for the top experts to make more than 10 million yuan in a live broadcast.

In addition, the income from writing soft articles and selling goods on Weibo and Zhihu is also good.

4. Pay for knowledge Pay for knowledge means selling knowledge.

Make the things you are proficient into articles/videos, publish them through self-media platforms, and finally achieve monetization.

However, knowledge payment requires proficiency in a certain aspect, such as English, programming, design, investment, etc. We can display or teach these knowledge and skills through self-media platforms, and guide users to pay to obtain more content or services.

This method of monetization can be understood by looking at the public accounts of various educational institutions.

The public account pushes teaching articles to everyone every day, and then focuses on products. For example, "Basic Photography Tutorial" is a paid-for-knowledge product.