This spring, the barbecue in Zibo was completely on fire, and the fire spread everywhere on social platforms. It was so hot that college students took the high-speed train to Zibo to punch cards and plant grass. It was so hot that your classmates and friends from other provinces who had been out of touch for a long time would come to Shandong to taste it, and related topics were listed on the hot search list again and again. Even CCTV anchor Kang Hui praised it late at night and became a phenomenal IP.

The fire broke out suddenly in early March, and it is still hot today. What is the reason for the fire of "Zibo Barbecue"?

1

Zibo barbecue is so popular, first of all, it is helped by the fission spread of short video platform.

it is not difficult to find out that social platform communication has played a great role in promoting Zibo barbecue. As early as May 221, Zibo, a up main detective shop in bilibili, barbecued and released "Shandong Big Brother:" I promise, you will want to eat this barbecue at first sight! " ",the broadcast volume broke 5 million; A food blogger in Tik Tok visited the Zibo Barbecue Shop and received 9, praises.

This year's explosion comes from a large number of grass planting videos released by netizens on various platforms, especially college students. Since the end of February, the passenger flow of Zibo Railway Station has started to increase significantly, and the daily average number of passengers sent has set a record in the past three years.

College students organized a group to eat barbecue in Zibo, which became a temporary scene. They punched in the "Zibo Railway Station" and created their own "Zibo barbecue gestures". All kinds of fancy punching in triggered the collective imitation of college students. Young people who went to Zibo to eat barbecue made their own hair bands, and Zibo barbecue began to "detonate".

Subsequently, various media quickly captured this news phenomenon, and Shandong Radio and Television and other provincial media quickly followed suit. CCTV, Guangming Daily and other media joined in, releasing various live broadcasts, short videos, comments and in-depth reports. At the same time, online celebrity V and foreign friends were invited to experience in Zibo. The wide spread of media communication matrix, coupled with the automatic drainage of online celebrity V, makes the barbecue in Zibo continue to be popular.

Zibo barbecue is so popular, and the second reason lies in the ultimate pure grounding gas.

a low square table, a few old Mazar-i-Mazar, and three or five friends sat in front of a small oven, and put the kebabs that had been roasted for six or seven minutes on the support of the oven. After a while, the kebabs sizzled, oil flowers dripped into the charcoal fire below, and the barbecue smell mixed with the aroma of fruit charcoal floated out, which made people have a great appetite.

Then, spread a small cake on the palm of your hand, or pinch garlic hot sauce, or dip in Chili noodles and cumin powder, put green and crisp shallots and crispy kebabs, roll up the flour cake, and put it in your mouth ...

While greatly satisfying the taste buds, do it yourself and participate in it to become the signboard of Zibo barbecue. "Cookie oven with dip, soul barbecue three-piece", diners DIY according to their preferences, squeaky barbecue sound, buzzing fireworks, full of practical feeling and happiness that life is on the right track after the epidemic.

Zibo's barbecue is so popular, thanks to the local hard-core convenience measures quickly launched.

after the barbecue fire broke out in Zibo, the local authorities responded quickly and issued a series of hard-core measures:

21 customized buses for "Zibo barbecue" were added;

students were provided with free or half-price youth hostel accommodation;

patrol prevention and control, preventive publicity and traffic guidance were strengthened;

quick food inspection was carried out to ensure food safety;

a barbecue map of Zibo was published; ...

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