A multi-part marketing plan for the opening of a new store in a shopping mall [Part 1: Summary of activities] Activity theme: XX Shopping Mall lasts forever (9) Service Month Series Activity Theme Elements Opening Discount Service Theme Explanation The theme highlights the service of XX Shopping Mall "serving customers forever"

Wish (can be used as the service concept of XX shopping mall).

The word "jiu" (forever long) is homophonic to the "9" in September, which fits well with the opening period.

From this, September of each year can be determined as the XX Shopping Mall Service Month, and a series of related activities can be carried out in conjunction with the annual anniversary.

Alternative themes: serve customers, bring hearts closer, use discounts and sincerity to win hearts, use discounts and sincere service to make permanent discounts last forever, service lasts forever, service lasts forever (9) months, service lasts! Long! Long!... The theme communication performance runs through

In activities, form the main expression.

Effective interactive interpretation and content communication.

All supplies labeled.

All promotional performances.

Social influence and word-of-mouth communication.

Activity overview: Activity scope Changji City (mainly) Activity format: Mainly preferential activities, in conjunction with Changji's 20th anniversary, Teachers' Day and Mid-Autumn Festival related interactive activities.

Basic operating specifications and specific arrangements are: Opening on September 6th and cooperating with Changji’s 20th anniversary celebration.

On September 10th, the "Blessings for Everlasting Life (9)" Teacher's Day activity was held.

On September 11th, the Mid-Autumn Festival activity "Reunion lasts forever (9)" was held.

Purpose of the activity: Background description: Supermarket operation has become a popular form of commodity retail.

In Changji City, this business has not been well developed for a long time.

Even when the large supermarket Haojiajia opened in Urumqi, Changji citizens flocked to it.

It can be seen from this that Changji citizens have a strong desire for large supermarkets.

Today, Changji City's first large-scale, comprehensive supermarket - XX Shopping Mall - is born, which conforms to consumer trends and has great development prospects.

Under this premise, on the basis of improving the corporate image, we will strengthen and deepen services, maintain customers with services, and establish the image of "Changji Supermarket's No. 1 Brand", which will inevitably lead to development.

At the current stage, for Jiruixiang Supermarket in the early stages of brand establishment, it is inevitable, timely and necessary to carry out opening activities that are deeply rooted in the hearts of the people.

Purpose of the event: Improve image and promote services. Anticipated goals of the event: Our goals are: Goal 1: Establish the first brand in the supermarket industry in Changji and a strong brand in the supermarket industry in Xinjiang.

Goal 2: Through this activity, it will continuously echo with the National Day-related activities, and use the communication effect of the image and the linkage effect of the activities to promote sales.

Goal 3: Strive to achieve a market awareness rate of XX shopping mall in Changji of over 90% and a purchase rate of over 60%.

Activity time: September 6-October 2003. Suggestion: Preferential promotions can be carried out during the period, and price consolidation will gradually be formed by October.

Event location: Jiruixiang Supermarket and surrounding areas Target audience of the event: Description of the characteristics of the Changji shopping public. They have formed the habit of shopping in Changji city and have enthusiastic expectations for supermarket consumption.

Appeal elements, discounts and services, appeal forms and expressions guide and promote consumption.

Xiaozhi is filled with love and moved.

Continuously have a pleasant relationship with them and form a good impression.

[Part 2: Activity environment layout and atmosphere creation] Overall principle: Closely combine with the theme to form a theme expression.

Highlight the sense of grandeur, image communication and visual effects.

All promotional materials appear with the company's LOGO, and the main promotional materials bear the theme of "Ji Ruixiang Lasts Forever (9) Service Month".

Area layout planning: Surrounding blocks, streets adjacent to supermarkets and main roads in the city will post signs and publicity (100 items).

Main line bus labeling and publicity (50 items).

Promote signage at the intersection near the supermarket (20 pieces).

Distribute leaflets (50,000 copies) in key blocks of commercial areas.

Outside the supermarket, 50 knife flags (50) showing the company's logo are displayed.

There are 8 air-lifting balloons (with vertical marks) in front of the door and 1-2 large arches outside the door.

A large theme exhibition board is set up in front of the supermarket to announce event themes and related promotions.

Giant colorful vertical signs (50) are hung on the building, and the entrance is decorated with balloons and bouquets.

A reception desk with the company's logo clearly marked is set up at the entrance of the supermarket, and event promotional materials, gifts and souvenirs are presented to visitors.

There are greeters and shopping guide ladies in the supermarket.