popular news paper, also known as cheap news paper, refers to the popular tabloid newspaper that appeared in various countries after the Industrial Revolution, and was named because its readers are more popular and its price is lower than that of political party newspapers. Its content is mainly concerned by the public, and it is generally divided into several different sections to publish news, sports, entertainment, finance, real estate, food, automobiles, education, digital and other information; The professionalism is not strong, the content is generally easy to understand, and it caters to the psychological needs and aesthetic tastes of the public; Prices are generally not high, and the main profit comes from advertising. Its price is generally located at 5 cents to 2 yuan, depending on the number of pages and the degree of exquisite printing. The price strategy is not to recover the cost of retail or subscription, to expand the circulation as much as possible at a low price, and then to sell a large number of audiences to advertisers. Some kinds of popular newspapers and periodicals have been distributed free of charge, which is also based on maximizing distribution in exchange for advertising as a means of profit.