/kloc-in may of 0/7, according to Tech Planet, Ali innovation group recently launched a grain and grass product called "food notes". The core gameplay is to share the food content of daily grass planting, and the content forms include pictures, words and short videos.
It is worth mentioning that there is also a "want to eat" list function similar to bookkeeping in the eating notes, so users can collect grass content that meets their own preferences, which is convenient for reference when they need to go to the local experience next time.
In addition, in order to make up for the lack of content update, the official version of Chihuo Notes has created a "Chihuo Video Number", which can be used to recruit creators of external platforms such as Tik Tok and Bi Bi, as a new content system to provide traffic and other support for high-quality content creators.
Nowadays, with the development of the Internet and the improvement of people's living standards, grass planting and comment platforms are becoming more and more popular. When searching for "planting grass" in the Apple App Store, Xiaohongshu ranked first; In the vegetable and grass planting platform, Meituan's "public comment" is more popular with consumers.
Therefore, Ali launched food notes this time, perhaps out of consideration for the utilization and transformation of its own vertical content production, and gathered food content resources on a new platform, becoming the same platform as Xiaohongshu and public comment, and creating watercress in the food industry.
At the same time, food records focus on "interesting, useful and fresh" content, aiming at making content that can resonate with merchants, consumers and grass growers, thus enhancing the connection and trust between consumers and merchants. At the same time, by setting Ali's food consumption channels (Hungry, Taobao) in food notes, we can realize the transformation of new customers and the stickiness of old customers, which is conducive to the closed-loop marketing of food notes from planting grass to pulling grass.