1. Advertising copywriting planning refers to the occupation of advertising companies or corporate planning departments engaged in writing work.
Advertising copywriting also refers to a style of writing used to express a certain plan or idea.
For example: advertising copy planning, advertising copy writing, film and television advertising scripts, newspaper ads, leaflets, etc.
2. Advertising corporate copywriting: General advertising copywriting and advertising copywriting planning such as corporate promotional videos, news promotions, image promotions, etc. are separated, but sometimes copywriting will also do work such as news planning, with different emphasis depending on the company's situation.
3. Copywriting comes from the advertising industry and is the abbreviation of advertising copywriting. It mostly refers to the form of expressing advertising information content through words. It can be divided into broad and narrow senses. Advertising copywriting in a broad sense includes the writing of titles, text, slogans and the image of advertising.
The selection and matching; in the narrow sense, advertising copywriting includes the writing of titles, text, and slogans.
4. Planning is the foundation and framework of the advertising system, while copywriting is a link in advertising, the creative text part of advertising.
Planning can involve a series of complex processes such as preliminary market research, analysis, and refinement, and determines the direction of subsequent graphic and copywriting creation.