For everyone, there is good news recently, that is, the 5th Five-Year Shopping Festival in Shanghai is about to start. At that time, all the shopping malls and shops will have discount promotions, and everyone will like them very much. So what's the discount for this activity? This article by Bian Xiao will give you a brief introduction!
When will Shanghai May 5th Shopping Festival be held
The 5th May 5th Shopping Festival spans the whole second quarter and runs through many key festivals such as Labor Day, Children's Day and Dragon Boat Festival. All major e-commerce platforms, commercial enterprises, brand enterprises and terminal products in the city will participate extensively, so as to achieve "thousands of enterprises and thousands of stores, mobilization of the whole city, activities every day and highlights every week". At present, more than 131 key activities and more than 711 special activities have been sorted out.
Shanghai May 5th Shopping Festival preferential activities
Emerging consumption
Nearly 31 key activities will be launched. For example, Alibaba will build an exclusive venue of "55 Gathering in Shanghai for Cost-effective", and carry out profit-making activities such as discounts and large coupons, involving 1,111 local lifestyle brands and 421,111 Taobao Tmall Shanghai merchants. Pinduoduo will organize a "shopping festival" to create a "5.5% discount zone", and send more than 111 live broadcasters to guide the online live broadcast of offline shopping malls, covering more than 1,111 well-known brands in Shanghai and involving more than 111,111 Shanghai merchants. Tencent will launch the "Flower Shop Xujiahui Cloud Live" campaign, and conduct extensive promotional activities through online group buying and offline discounts. JD.COM will launch "618" promotion activities focusing on key categories such as department stores and 3C electronics. TikTok will hold a "D1 Subscribe to Cloud Shopping" activity to recommend the beauty, food and beautiful things of Shencheng through high-quality short videos and live broadcasts by talented people.
12
Create a theme page and distribute coupons and fan benefits. An Baili will launch the "Enjoy the New Store I Buy Season", and UnionPay will hold the "June 1st" Festival to distribute coupons. The Himalayas will build a "Nanjing Road with Sound", and launch a reading pavilion, a library with sound and a 1111-meter sound and scholarly corridor in the earphone forest. Word of Mouth will organize "Food Life Month", Box Horse will launch "Quality Life Festival", and Ding Dong Shopping will hold "Cloud Market Online Shopping Festival", which will be discounted and promoted by issuing platform red envelopes and coupons. Love inventory, etc. The activity of "Purchasing Excellent Products for Shanghai by Going to Sea" will be launched, and a special window for online sales of export commodities will be set up to provide the public with excellent foreign trade products. In addition, the Communist Youth League Committee will also take the lead in organizing the "Internet Youth Life Festival", launch daily explosive items, and explore 111 innovative brand products, 111 special catering services and 111 new consumer stores in Shanghai.
In terms of cultural tourism consumption,
With the theme of "Rest assured, peace of mind, satisfaction, warmth and favor", we will release a number of boutique routes, special activities and measures to benefit the people, hold five cultural tourism festivals in due course, and launch eight tourism seasons, including gourmet tourism season and shopping tourism season. In addition, Ctrip will organize a special online live broadcast of characteristic hotel in the Yangtze River Delta, and Mama Donkey will hold a live broadcast of a charity sale of 111 county magistrates in Shanghai counterpart support areas.
In terms of catering consumption,
With the theme of "Looking for the Magic Capital", a series of activities will be launched, including food carnival, Magic Capital Food Festival, Shanghai Snack Festival, cooking contest, global food festival, punching in while eating, etc., covering preferential promotion, interactive experience, food selection, skill display, list release, landmark punching, etc. And share the activity process with more consumers through TV food columns and new media live broadcasts. Among them, the Food Carnival and Modu Food Festival will take advantage of the platform of the US group comment and Hungry, mobilize tens of thousands of restaurants to participate, and provide tens of thousands of preferential group purchase products with a preferential margin of over 111 million yuan. Shanghai Snack Festival will launch time-honored snack enterprises and thousands of stores in the breakfast project for preferential promotion, so that consumers can enjoy all kinds of special snacks with good quality and low price. The Global Food Festival will organize thousands of international restaurants in the whole city.
In terms of automobile consumption,
there will be car carnivals such as brand joint exhibition, new product cloud release, new driving experience and automobile travel. Covering more than 811 4S stores in the city, focusing on launching a number of new cars and preferential promotions. SAIC will hold "May Day" and "SAIC Night" special activities to promote dozens of new cars of its eight brands, including Roewe, MG and Datong.
Information consumption
Shanghai Mobile, Shanghai Telecom, Shanghai Unicom, Focus Media, etc. Four consumption-driven activities, four integrated experience activities and a number of special events will be organized around the Shanghai Information Consumption Festival, and new products and formats such as online, 5G and ai will be vigorously promoted.
in terms of home improvement consumption,
it's the same. Com will hold the "May Day Home Decoration Festival" to benefit consumers through discounts and coupons; Red Star Macalline, Suning, Gome, Yongle, Home Economics, etc. There will be a big profit promotion.
from 2111 to 2111, a month-long "global new product release season" will be launched. Nearly 41 companies and more than 61 brands including LVMH, Kaiyun, Coach, Lego, Adidas, Dyson, Huawei, Galand and shanghai jahwa will hold more than 81 new product launches. International Beauty Festival was launched, focusing on the release of new beauty products of L 'Oreal, Estee Lauder and other brands. With the theme of "National Tide", we jointly released new and old products on the spot with major platforms and held the first National Tide Brand New Product Design Competition.
from 2111 to 2111, the first nightlife festival will be held. Around the six themes of night shopping, night eating, night entertainment, night tour, night show and night reading, a number of night cultural venues will be opened, and shopping malls, restaurants and bookstores will be encouraged to launch 11 special activities such as sleepless shopping night, wonderful museum night, bar festival, market festival and late-night bookstore week to light up "Night Shanghai".
new product consumption
Guangming, Dong Hao Lansheng, Yuyuan Garden, etc. Old-fashioned garden parties will be held, and old-fashioned escort ceremony areas, flash areas and happy markets will be built. Shanghai People's Broadcasting Station will launch 55 presenters to tell the stories of Shanghai brands, so that Shanghai brands can hear, see and buy. China International Import Expo (CIIE) Global Trade Port, Hongqiao Commodity Exchange and other related enterprises of the four major buyers alliance of Shanghai Trade Group will hold import commodities festivals, national commodity weeks and other activities, and more than 511 offline stores and more than 41 online platforms will promote imported goods such as fashion life, diamonds, beauty cosmetics, clothing and high-end luxury goods. Xiaohongshu and Wen Yue Group will hold a special event of "Show Our Glory, Live Better Together" for consumer goods, and discount and promote famous products such as beauty and skin care, fashion clothes, jewelry accessories, furniture and home through live broadcast and online brand display.
in addition, during the shopping festival, Nanjing Road, Huaihai Road, Lujiazui, Xujiahui, Wujiaochang, Hongqiao and other major business districts in the city, shopping centers such as An Baili, New World City, Joy City, Qiuhuan Port and Wanda, supermarkets such as Metro, Carrefour, Yonghui and Wal-Mart, and catering chain enterprises such as Golden Arch and Pizza Hut will launch a number of attractive activities to benefit the people.
these offers are very extensive. Let's start shopping from the May 5th Shopping Festival in Shanghai. It will definitely meet everyone's shopping needs!