How to design a technological poster? For a sense of technology, the main thing is to design elements with a sense of technology. First of all, the pattern elements are more dynamic and the lines are simple. Bright. In terms of color, those with a sense of technology tend to choose cooler blues to purples. In short, it’s about composition and color. Font and design bymatt. Tan First of all, words are the only tool for us to inherit civilization. Of all the countries in the world, only our Chinese culture has been passed down uninterrupted, and Chinese characters are great and national. As a designer, we must respect words and not ruin our words because of design. This is also the reason why I revised it again. There are many shortcomings in the first online course, and I hope everyone will bear with me. Fonts are a very important part of design. It is an important part for new and old designers to have a deep understanding of design. When we open our computer, we will find a variety of fonts. So the question is, will you choose and use fonts? Looking at the fonts below, do you feel like you have no choice? Chinese characters are the longest-used, most widely used and most popular characters in the world. The creation and application of Chinese characters not only promote the development of Chinese culture, but also have a profound impact on the development of world culture. Chinese characters originated from hieroglyphics and were originally derived from pictures. Since the process of drawing was quite complicated, they were gradually simplified for the convenience of transmission during the gradual change process. From the earliest known hieroglyphics and bronze inscriptions to big seal script, small seal script, official script, running script, regular script, to the traditional Chinese characters, Song script, bold script, etc. that are commonly used today. (Note: The above list does not represent the development process of characters. In a specific period, various calligraphy styles coexisted for a long time. I hope everyone will be careful not to misunderstand. I suggest that you consult relevant historical materials on font culture.) The evolution of fonts The change is due to the simplification and modification of fonts for the convenience of writing and public understanding to facilitate communication. The same language family as Chinese includes Japanese and Korean. The traditional Chinese characters used in Taiwan and Hong Kong in Asia are called traditional Chinese characters by Taiwanese. The 5,000-year history of the Chinese nation has been recorded in words. In the design process, it is not only an important way to transmit information, but also an important element in beautifying the picture, processing and design. Excellent fonts include Founder, Great Wall, Hanyi, Huakang, Siyuan. Founder has recently released a new font, Founder Lanting series, etc. The classification and characteristics of Chinese character fonts: Chinese characters mainly include boldface, Song style, cartoon characters and calligraphy characters. The characteristic of black body is that the lines are relatively uniform without excessive decoration, and the lines are basically the same thickness. Black body is also a sans serif body, it is relative to our serif body. As the most popular font, boldface is widely used in web pages, modern technology, women, food, nature, literature and art, men, cosmetics, drama, children, health, and other fields. It can be said that boldface is modern for the public. Black body mainly has the following characteristics: capable, technological, modern, square, rough, simple, concise, without decoration, horizontal and vertical strokes of visually equal thickness, square head and square tail, uniform black and white, so it is very eye-catching and widely used. Many big names will use it. Blackbody and isoline (a derivative of blackbody) are used in web design and current interactive design. Blackbody includes strong black, powerful black, extra thick black, medium black, standard black, thin black, and slim. Black et al. From strong and powerful to square and simple, from simple and simple to technological and fashionable. Black body is almost versatile in modern application, and has the characteristics of health, children, technology, food, nature and youth. Brands such as Chanel, Enobi, Xiaomi mobile phones, and iPhone mobile phones have also released their own special font libraries. Therefore, the iPhone page not only looks very beautiful, but also shapes its own brand value. I think this is one of the reasons why their products are very popular. The characteristics of Song font are serifs, and there are corresponding decorative lines at the beginning and end of the strokes to beautify the font, which presents a completely different style from Helvetica. According to Chinese font historical data, it was produced by engraving and printing, similar to English Roman font (a type of English serif font). Song Dynasty has the characteristics of culture, luxury, high-end, women, and a small audience. Because of its characteristics, it is widely used in culture, specialties, high-end luxury goods, and cosmetics. Song font is widely used. It can be said that Song font is exquisite and petty bourgeoisie. The Song style is roughly divided into rough Song, medium Song, standard Song, Bao Song, published Song, Ya Song and Jian Song, all of which reflect its unique, petty bourgeoisie and aristocratic atmosphere. Round body Round body generally refers to a black body with a rounded ending. Because it is round and full, it is lively, cute, and feminine, and is mainly used in cosmetics and children's products. Like black fonts, round fonts have bold and thin fonts. The difference in thickness is that thinner fonts have a sense of modernity and technology, while thick round fonts have the characteristics of cuteness and cuteness. The characteristics and temperament of calligraphy style are understood from the literal meaning, and are the fonts produced by writing in daily life. There are mainly official script, regular script, running script, etc. It has a unique temperament and cannot be used indiscriminately. It has a sense of history, artistic conception, momentum, atmosphere, culture, a Chinese feel, and depth. In some traditional festivals, representatives of niche audiences have a cultural atmosphere, in special delicacies, real estate advertisements, in order to make real estate culturally, calligraphy will be used to show in-depth artistic conception culture. The above has introduced the major font classifications, and there are also some branch fonts, such as isoline sharp, thin line garden font, Qian font, amber font, Yao font, etc. We need to understand and use fonts based on their different characteristics. Differences and usage of the two most commonly used fonts, Hengti and Song font. Song font is more special, has a certain cultural temperament, and has a smaller audience. Compared with Hengti, its temperament is special than Heilongji.
In terms of food, Hengti is suitable for mass delicacies, and Songti can be used in Western food and some specialty meals; in terms of cosmetics, Songti is noble and elegant, and Hengti represents modern technology. Some modern cosmetics use Songti to represent high-end culture. If it expresses a sense of technology, technology Changing lives is more appropriate in boldface. So if it means pure natural, what kind of body should be used for natural green? (Qian typeface can be used as an option, representing fresh, Mamonde); in terms of commercial advertising, boldface type has a stronger commercial sense than mass advertising. Small advertisements such as Taobao and mass advertisements choose boldface type. Merchants that convey cultural characteristics and simplicity choose to use Songti. The typical representative of its quality is Mercedes-Benz; bold and bold fonts give people a sense of power and weight. Thick fonts are used in sporting goods, outdoor sports, and sports. Some clothing brands choose to use Song font in order to express their taste and personality. We can easily assign materials to bold font, and the recognition is higher, while Song font has a relatively low recognition of the petty bourgeoisie characteristics. Song font has niche characteristics and soft fashion, and is relatively rarely used in daily design work. Helvetica is also widely used to interact with Internet mobile phone interfaces, reflecting its strong sense of technology and future. Cartoon body mainly expresses liveliness and cuteness. Children's products, pet supplies, and pet shops choose cartoon body. The round body is similar to cartoon body. The thin round body has a sense of fashion and modern technology, and the stylish black color belongs to the fashion body. Chinese fonts are very important to designers. In addition to the pictures, every plane contains text. The structure and strokes of the text are very worthy of our study and study. If the designer has a certain understanding of the scale and proportion of the font and the sequence of stroke positions, then the proportions and scales will be perfect when doing other designs. The development of Chinese fonts to this day has been relatively rapid in recent years, but has been very slow in the past 100 years. There are 40 to 50 excellent Chinese fonts, with a total of 400 to 500 types. The English font library has 26 letters and tens of thousands of fonts. Neighboring Japan also has thousands of fonts, far surpassing China. This shows that designers have a lot of room for culture. This is also something we should reflect on. . Brief description of English fonts English fonts are mainly divided into three categories, one is serif, similar to Song Dynasty caslon and times newroman; one is sans-serif, such as arial and helvetica, which is the same type as helvetica; and the other is Handwriting, similar to our calligraphy. (The usage is similar to similar Chinese fonts, specific cases need to be considered) There are nine fonts in the picture above, which have a long history like Chinese fonts. The first four fonts are all serifs. There are some decorative fonts in the corners of the characters. Song fonts have the characteristics of fashion and personality, and English serif fonts also have this characteristic. The Helvetica font in the middle is used directly as a logo by many well-known brands. As the first computer version font, Myriad font is the first representative font to be placed on electronic displays. The following fonts are a bit longer, equivalent to the category of boldface, similar to Arial and Helvetica. Each has its own characteristics and a long history. If you are interested, you can check the history of the 9 fonts. Many fonts have been produced during the evolution process. These 9 fonts are recommended as commonly used English fonts. Question: How to match fonts, and how to match English fonts with Chinese fonts? How to match Chinese character fonts with English fonts? It’s nothing more than using boldface with English boldface, sans serif with sans serif, serif with serif, Chinese calligraphy is best matched with English serif. Then English calligraphy is often used for decoration to enhance the atmosphere. When we design a mix of Chinese and English, English often plays a supporting role in the picture, because English is relatively small and appears linear during the arrangement process, which has the effect of enriching the picture. In graphic design, dotted lines are needed on the picture. Only the composition of the surface has a sense of design. In daily design, you can consider translating a line of suitable Chinese characters into English as a decorative line to match the picture. In contrast, simply enlarging English fonts or processing them with special effects will create a prominent effect, which may not be a line, but may exist in the form of volume, surface or other forms. I think it is very necessary for graphic designers to find some fonts that they like in daily life and form their own commonly used font library. We can see that the two characters Yong above are very representative. As the most important characters in calligraphy, there is a saying about the eight ways of character Yong. To practice calligraphy well, you must first write this character well. From this we can see the importance of strokes to fonts. sex. We can see the characteristics of Song-style characters. There are decorative lines and some prominent decorations on the edges and corners, and the bold strokes are consistent. Feel the temperament and characteristics of the text through the pictures. The above picture is Lanc?me's print advertisement, and the following is equipped with Song font, which is fashionable, tasteful and high-end. You can learn from the picture that the use of serif fonts on the bottle also shows that Song fonts and serif fonts are very compatible. In the picture of the famous jeweler Cartier, the text above uses English serif font, which reflects high-end and extravagance. The above three pictures are real estate advertisements. They use official script in calligraphy. Official script conveys the temperament of culture. The atmosphere of the traditional picture is used in the picture, and some elements are modernized, which fits well with the overall cultural atmosphere, that is. The tone of the picture. The combination of fonts determines the temperament and characteristics of culture. Calligraphy fonts have cultural charm. The above two pictures are the covers of Esquire and foreign fashion magazines, using serif fonts. English serif fonts and Song fonts have the same sense of fashion and modernity.
The two above are Samsung's print advertisements. The images use linear fonts, which are black fonts. The white, concise and clean images coupled with the black font text give people a sense of technology and the future. The above two posters are Chanel posters. The pictures are fresh and concise, with a cold and noble tone, and are equipped with isoline fonts similar to black body. It is Chanel's own font that looks very high-end. You can see the modern sense of black body and technology. sense of fashion. The picture above is the first screen of real estate advertisements, shopping advertisements and web pages. There are many types of layout and text applications. The temperament and characteristics of fonts must be skillfully grasped and used. There are horizontal rows, vertical rows, thick and thin ones. Large and small fonts. (There is nothing outstanding about this one, it just illustrates some basic issues.) In the poster in the upper left corner, the largest part of the text is that big people never give in. Song font is used to highlight the cultural temperament, with some European patterns and The font is in calligraphy style, and the calligraphy style plays a role in decorating the atmosphere, making it more cultural. European-style decoration plays a role in matching the atmosphere. The text we are talking about now, put aside the text itself, and understand it as an object and a picture, "big people don't give in" is the main body of the entire page, with bold English below, giving the poster a certain sense of modernity. Except for the main text and secondary text, other text is very small for embellishment and decoration. In typesetting text, there needs to be a primary and secondary relationship. The largest text above is the main title, the secondary text below is sans-serif English, and there are other small characters to supplement the main information. They are all used to embellish and introduce the topic. . We need to pay attention to the proportional relationship between the fonts on this page, and consider how to deal with the relationship between the main body and the hierarchy when making posters and new webpages. Text layout of small icons, small icons have text price and discount information, and simple text design and layout (the same illustrates the problem, the data is not optimal): In the design, the only purpose of putting text on the icon is to highlight it , the text above has a difference in size. More numbering, price information, discount information, grab and send are used as the largest fonts, and other fonts are smaller. As the basic part of text typesetting, the meaning is to learn how to do it from very simple things. Looking at good design and poor design, it is not easy to make this simple thing perfect, which involves the proportion of text and the scale, proportion and color of decorative lines on small icons. You can consider first arranging a beautiful font on a small icon or button, open the Taobao and Alipay promotion pages, and when you see each text, you will have an idea and understanding of the text layout, selection, color matching, position and size. , in this way, the goal can be achieved. Through ordinary understanding, I can rise to a higher level, so that words can be used for me and not let words kidnap myself. I remember that Hanyi and Typemaking Workshop launched very thick fonts that are suitable for titles. The designers only followed the trend when looking for these fonts and did not think about how to match them. Fonts such as strong black and thick black are only suitable for outdoor sports and sports. It’s okay to use supplies and create a shocking effect. It’s okay to make a title. A thick font is more shocking. It’s okay to have an eye-catching effect as a title. When making posters and single pages, bold and bold fonts can be used as the main fonts for some slogans. The bolder ones are suitable for editing, and some effects can be added to express emotions, such as some materials, wood, metal bubble fonts to achieve the desired effect. It’s not that I was kidnapped by the font library. There are many fonts in the font library that I have never studied how to use. We must learn to understand how to appreciate fonts, and achieve design sublimation through the study of fonts. We must learn to understand graphic design from font design and practice, so I think fonts are the first step in graphic design. By looking at the works of the masters, I can gain some understanding of the works: Japan's Mesozoic international graphic design master, representative of the Japan Design Center, Professor Musashino, (Muji) art director. The design field covers the program brochures for the opening and closing ceremonies of the Nagano Winter Olympics and the promotional design for the 2005 Aichi Prefecture World Exposition, which demonstrates the design concept deeply rooted in Japanese culture. In the renovation design of Ginza Matsuya Department Store, the overall design direction was implemented across space and plane. In the Umeda Hospital signage design, the possibility of touch in visual communication is shown. The Japanese nation is relatively humble. Because of island life, they are inherently unable to change the status quo of natural disasters, earthquakes, and tsunamis. They are afraid of nature and life. You can see pessimistic concepts in their works. The works you see are all very empty. In the open space I feel like adding the corresponding fonts. The fonts are very particular. The first work uses regular script and serifs, and has a sense of rhythm that changes in size. It is a combination of kanji and katakana. The writing on it is a variation, and the picture is also rhythmic. It feels like the picture is empty and pessimistic. When arranging text, use regular script, a type of regular calligraphy, paired with serif fonts. At the same time, you can consider using regular script with serif fonts in your own works, and consider whether to use italics. The characteristic of Japanese characters is that there are changes in size, but Chinese characters do not. When typesetting the size of text, changes in size and material are made to present a sense of rhythm. The understanding of Japanese design is very similar to traditional Chinese painting and the feeling of ancient Chinese style. Ancient Chinese style is Leshan and Lushui. The wise enjoy the mountains, the benevolent enjoy the water, but Japan’s design works are more pessimistic. In the second work, the black and gray tones still have a pessimistic feel, and some symmetrical structures are used, with houses inside. It is necessary to understand only the pattern, color and text layout from the perspective of graphic design, and only from the feeling of the picture and the information conveyed.
Thoughts are expressed through pictures and graphic text. The pictures use traditional Japanese elements. The Japanese wooden structure is somewhat similar to that of China. The fonts are slightly flattened regular script and line lining. The text is scattered and orderly and maintains the traditional Chinese style. The balance of the picture. The tone still maintains a pessimistic feel. This picture is of Japanese sake. It uses Song font and is placed very small. The main feature of the picture is that the texture of the bottle has the feeling of ink. The white bottle has a dark feeling behind it, which shows the cultural sense and cultural charm of the wine. There is time. It has a long-lasting, aged feeling, a strong picture, and a pessimistic tone at the same time. It can be seen that there is only one main subject in the picture: the bottle, the rest are colors, and the title is the text part, and there is nothing else. We can get inspiration from this. When making posters and homepages, you can directly put a product and use the product as the main body of the picture to achieve the same effect of beauty and information transmission. There is no need for too much design and you can imitate the master's approach. This picture is a poster for the 2005 Japan Expo. The page is white and there is an octopus inside. The theme of this expo is to protect the environment, realize the harmonious coexistence of man and nature, and love the earth. Judging from the font, the serif font is similar to Song font, with a cultural depth, and the tone is consistent with the previous pictures. This tone has also become a typical representative of Japanese design style, with a typical oriental aesthetic color. The work in the picture above has a rectangle with rounded corners and a small ball in the middle. It is very artistic. It looks for breakthroughs in symmetry to show a stable effect. There is a sense of breakthrough inside. It uses sans serif. Pay attention to the font. Due to the size comparison and the placement of the fonts, the ball in the picture is close to the right and has a tendency to roll down to the right. Placing the font at the bottom left of the page complements the tendency of the ball to move to the bottom right, making the picture more balanced. When typing and using text, can the size and proportion of the text match the balance of the picture? Because the text is not balanced on the picture, one side is heavy and the other is light, and the position is not suitable for conveying the main information, then it must be Consider whether to make it more balanced to achieve the purpose of communication. You can see a very artistic work in this work. The arrangement of the text occupies a very small area. The other parts are white and have the design of a matchbox, which gives people a very artistic feeling. It is clean and high-quality. The fonts on it are very It's small but the layout is very beautiful. What you can learn is that the fonts form lines when arranged. They don't end neatly but have a sense of staggering. Japanese has natural size changes, and the characters are all different sizes. You can imagine that the natural contrast and rhythm are very beautiful, and it is worth learning in our typesetting. Our text should be arranged in horizontal rows. If you arrange a page, the problem of your text rows not being strong will be bigger. It is recommended that the line spacing and font size should be in the golden section ratio, which will be more comfortable. When doing specific typesetting This can be done on a case-by-case basis. This cover is very simple, maintaining the unique characteristics of Japan. It puts a traditional pattern with a sense of culture. The picture itself conveys a sense of culture. The font is both serif and Song font, regardless of Japanese, letters and numbers. It’s the same font, while maintaining a downbeat tone. The above represents my personal understanding of the work. This set of pictures is a typical representative of the design world, representing a tone and atmosphere. Japan leads Asian design, and everyone also likes this atmosphere and style. In recent years, there have been many Similar works. The following are pictures with similar tonality, which are works in the exhibition: you can carefully appreciate the similarities and similarities with the designs of Japanese masters, and appreciate the cultural atmosphere and depth of Song Dynasty. The use of materials is exquisite, exquisite, and related to the theme. The characters are in Song style, which has a strong sense of culture and refinement and elegance. Design actually starts with fonts, and is a process of choosing suitable picture materials to create an atmosphere and convey emotions and design purposes. Through sharing, you can gain an in-depth understanding of design and fonts. Summary part: Through the understanding of fonts, the temperament and usage of fonts, we know the importance of fonts to design. Only by keeping the basic knowledge of fonts in mind can we flexibly use them to the final font design. The main thing is to have a simple understanding of the fonts, how to divide the fonts into categories, and to master the different usages and characteristics of each type of fonts: First of all, let’s talk about black fonts, which have the characteristics of being close to the young, capable, versatile and gourmet, more modern and have a strong sense of technology , widely used in daily design and fast selling, suitable as a text font. Several recommended text fonts: Founder Lanting series, Siyuan Black series, Hanyi Heibo series. For young designers who don’t have strong control over fonts, similar fonts introduced include Microsoft YaHei and HeiTi. As long as they adjust the proportion appropriately, master the line spacing, size, color and texture, they can achieve good effects and design purposes. . Next, I will talk about Song Dynasty, which is relatively niche. It expresses technological and fashionable personality. It has some niche characteristics and is beautiful. If compared with people, it is petty bourgeoisie and small and exquisite. It is popular and not so popular. It is generally widely used in food. , cosmetics and commercials and the like. Then there are calligraphy fonts, which are very distinctive, have a sense of history, artistic conception and momentum, are grand and cultural, can express China, and have a strong sense of art and depth of knowledge. Due to its own characteristics, it is widely used in folk customs, traditional festivals and niche restaurants, including Italian food, Hong Kong and Taiwanese food, Japanese and Korean food, etc. It is widely used in the catering industry. The round body is an intermediate state between the black body and the cartoon body. It has two characteristics: a sense of technology and a cute and naive state. Technology has a feminine temperament and is used in cosmetics. The cute and naive state is widely used in pets and children.
Cartoon fonts are used for cartoon production and children and pets. They are lively, cute and free, but they are not completely free. It is also very difficult to design a set of fonts and fonts by yourself. Although the strokes are free, they must be free and regular. It is very difficult, I hope everyone can explore and apply it in this regard. Next, 9 very historical English fonts are introduced. They have a long history of development and are 9 similar fonts that are highly respected by Chinese designers. When choosing fonts, they are always chosen close to these 9 fonts. English fonts are mainly divided into three categories: serif, sans-serif, also called isoline, which is similar to boldface. The most important one is helvetica font, a classic representative, and the very popular English boldface arial. Then there is how to match Chinese and English fonts, boldface with boldface, sans serif with sans serif, serif with serif, calligraphy with serif in most cases except for exceptions. When you see big-name and excellent advertisements in your daily life, observe what fonts are used and what characteristics and tonality the fonts convey here. Through this accumulation, you can design fonts after you have a deep understanding of the basics. Next is the display of some pictures and the understanding and application of fonts. Do you get any ideas when you see similar things? Fonts have a long way to go for the Chinese people. I hope every designer can explore fonts and add points to the design, because Chinese fonts are very cultural. For font design, you need to read "Five Thousand Years of Chinese Characters" 》information and historical materials, and we must make more use of it. I hope it can change everyone's view of fonts in computers. Every time I want to use fonts, I no longer have to rack my brains to find good-looking and suitable fonts. This is mainly because I have not studied these fonts. They are very classic and practical. of. The following picture is a little knowledge about Hanyi font: What is the format of the poster?
The format of a poster generally consists of three parts: title, body and signature.
(1) Title
There are many ways to write the title of a poster, which can generally have the following forms:
First, it consists of the name of the genre alone. That is, write the word "Poster" in the middle of the first line.
Second, the title should be directly determined by the content of the activity. Such as "Dance News", "Video News", "Ball News", etc.
Third, it can be some descriptive text. For example, "××× shows his style again, and the old affairs of ×× temple are brought up again."
(2) Text
The text of the poster requires the following content to be written clearly:
First, the purpose and significance of the activity.
Second, the main items, time, location, etc. of the activity.
Third, specific methods of participation and some necessary precautions.
(3) Signature
It is required to sign the name of the organizer and the date of publication of the poster.
The above format is based on the poster as a whole. In actual use, some content can be reduced or omitted.
Notes on poster writing
Posters must state the location, time and main content of the event specifically and truthfully. You can use some encouraging words in the article, but do not exaggerate the facts. Poster text should be concise and clear, and the length should be short and concise. The layout of the poster can be artistically modified to attract the audience.
With the development of the printing industry, posters have entered the era of computer design and printing. Nowadays, few people are making posters by hand, but they are printing in large quantities, saving a lot of manpower and material resources. From a global perspective, posters have experienced hundreds of years of experience.
Some people may say that with the advancement and development of technology, posters will be replaced by new promotional media. However, what we see is the integration and complementarity of poster design and new media. Sex, it can be seen that posters still play a decisive role in daily life. We believe that poster promotion will still be a mainstream way of publicity in the future.
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