Mercedes-Benz Cultural Center focuses on mass consumption, while Cadillac aims at social elites.

1. Mercedes-Benz Cultural Center is a place mainly for mass consumption, including music clubs, cinemas and restaurants.

2. The Shanghai Concert Hall and Wukesong Gymnasium chosen by Cadillac are high-end entertainment venues. In contrast, Cadillac's positioning of its Cadillac is more accurate, and its brand tonality is highly compatible with users.