1. Consumer demands A few years ago, if someone wanted to use a mobile phone to pay for the products they consumed, it was basically impossible, because restaurant owners will tell you that we don’t have mobile payment here.

In recent years, with the development of the Internet, almost every restaurant has set up mobile payment.

And such changes come from the immediate needs of consumers.

Let’s take an example that consumers have encountered.

When a customer goes to a restaurant, he calls the waiter. There are very few restaurants where he can call the waiter at once. Usually he has to call the waiter twice. The waiter will say "I'm sorry, please wait a moment" because he is serving other customers, even though he knows that there is another customer.

The table was already waiting impatiently, but he could only serve this table of guests first.

Situations like this are the urgent needs of consumers, and this demand for convenience and experience will now greatly affect diners' judgment of restaurants.

In order to truly solve the needs of consumers, many restaurant owners have thought of many ways in the past. One of the cases is that more than ten years ago, Guangdong dishes were very exquisite and beautiful, and cold

Vegetables, seafood, stir-fries, staple food, it’s a very thick book, but now restaurants basically have a convenient menu on a piece of paper, all of which are the names of the dishes. You can check the name of the dish you want to eat, and then you can wait for the dish to be served.

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But another very influential factor is the consumption experience of diners. Experience is largely a psychological feeling. Consumers born in the 1990s are increasingly concerned about experience. If this aspect can be better satisfied, they will be able to succeed in the catering industry.

Winning a lot of competitive advantages and increasing dining rates.

2. Merchants adapt to the situation. Nowadays, many catering brands in the catering industry are preparing to start purchasing traffic.

But in the catering industry, we can all clearly feel that the current catering industry has a relatively low level of digitalization. Even the owner of a Taobao store with a small price comparison on the Internet knows who and who comes to his store every day.

No, what have you bought, and what is the average price per customer.

Because they have fully utilized the digital model, but many restaurants do not know who comes to the store every day, who they are, and whether they will come next time.

Now there is an important understanding that different levels of digitalization bring different efficiencies.

Restaurant owners are also thinking about how to serve more consumers with fewer people. If such requirements are not implemented now, the cost will be unaffordable.

Therefore, as a qualified caterer, you should constantly adapt to the market and respond through product data.