#Planning# Introduction In order to ensure that work or things can be carried out efficiently, it is often necessary to prepare a specific, detailed and highly targeted plan in advance. A plan refers to a planning document formulated for a certain action.
The following is a compiled tourist attraction marketing plan, welcome to read!
1. Marketing plan for tourist attractions (1) Publicity and promotion strategies in the area 1. News media and travel agents should be the main targets of publicity. If you grasp the news media and travel agents for publicity and promotion, you will grasp the key point.
Then there is the division of functions between the government and enterprises. The government is mainly responsible for promoting the overall image and cannot do everything.
Enterprises are responsible for the promotion of individual products and cannot expect the government to spend money to promote enterprises.
It is necessary to strengthen the service and coordination functions of intermediary organizations such as tourism societies and tourism associations, and use market means to jointly promote tourism products in the market.
Open columns and special pages in radio and television stations, Wuwei Daily and other news media in urban Wuwei to promote tourism products and travel routes to the local public.
2. With the arrival of the peak tourist season, various tourist attractions should hold tourism promotion activities, announce activity information to the society, and attract the public to participate.
3. While organizing inbound and outbound tourism, each travel agency should prepare promotional materials for local tourism, arrange local tourism routes, promote local tourism boutique routes, and actively organize local teams to carry out local tourism activities.
4. Set up tourist light boxes and advertisements on the main streets of this urban area.
5. In order to stimulate local people to participate in local tourism activities, tourism photography selection activities and essay selection activities are held regularly.
6. In order to promote and encourage family tourism, various tourist attractions (spots) can reward a number of tourist families in different ways during the peak tourist season.
7. The major media should vigorously promote the meaning of tourism in life, guide the public to change the old concepts of tourism expenditure as "residual expenditure" and "additional expenditure", guide the public to arrange a certain time to participate in tourism every month, and regard tourism expenditure as "extra expenditure".
As an indispensable part of living expenses, tourism consumption expenditure inspires public awareness of tourism and encourages people to actively participate in tourism.
8. Vigorously develop tourism off-season products to meet the different needs of various customer source markets.
(2) Domestic publicity and promotion strategies 1. Keep abreast of various tourism promotion information and actively participate in tourism fairs and promotional activities organized by units at all levels.
2. It is necessary to establish stable information channels with various media, provide timely information on tourism products, especially some tourism websites, strengthen cooperation, create special pages to promote tourism products in our region, and strengthen publicity.
3. Carry out regional joint publicity and learning.
The external publicity experience of Dunhuang, Jiayuguan, Lanzhou, and Tianshui must be linked with these places, take the publicity express, and launch a joint attack.
4. Set up large-scale tourism advertising galleries with visual impact on both sides of the main pedestrian streets in large national cities, major tourist source cities and provincial capitals, and on both sides of the national highway leading to our region.
5. When the tourist peak season comes, vigorously publicize it on TV stations and newspapers in major tourist source areas and in our province, especially tourism newspapers. Before the arrival of the golden tourism season, if necessary, cooperate to publish one or two special issues (
Version).
6. Invite traveling salesmen from inside and outside the province to our area to inspect the procurement lines.
7. Organize cultural celebrities to come to our area for sightseeing, hold special seminars, and vigorously develop the cultural connotation of tourism products.
8. Establish a tourism website to realize the informatization of our region’s tourism network.
9. Establish a comprehensive and high-quality basic database of texts, photos, discs, etc. on tourism resources, and produce a CD-ROM multimedia presentation that comprehensively introduces the resources of tourist attractions (spots) in our region that is novel, creative, and visually impactful.
CD-ROM to produce a comprehensive, portable, foldable travel album with rich pictures and text, simple text introduction, covering cultural information, scenic spots and cultural relics, history and culture, natural landscapes, etc.
(3) Overseas publicity and promotion 1. Participate in external publicity and promotion activities and trade fairs organized by the national and provincial bureaus, and go abroad for publicity and promotion.
2. Set up advertising boards at ports of entry to promote tourism products in our region.
3. Create web pages introducing our region’s tourism products on foreign tourism websites and promote them through the Internet.
4. Influential foreign tourism newspapers and magazines promote our region’s representative tourism products.
We can also use various institutions such as local and county level government agencies abroad, national overseas offices, foreign embassies in China and other institutions to form a tourism promotion network.
At the same time, large-scale literary and artistic works, such as TV series, movies, etc., for the purpose of promoting tourism in the region should be planned as a whole.
It is also necessary to speed up the process of tourism e-commerce, improve publicity methods and facilities, and achieve innovation in promotional methods.