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From the perspective of consumers, analyze the risks of new products entering the market? What enlightenment does Galanz's success provide?
The biggest problem faced by a product out of nothing is how to make consumers recognize and accept it. Most of the leading brands use high-frequency advertising bombing, but this is a very risky behavior. If you miss it, you will run out of food before the market explodes and become a martyr for others.

How can we achieve the effect of moistening things quietly, so that consumers can remember the brand as well as the product? Different from Wanyan VCD, Galanz microwave oven "does great things with little money", quickly starts and warms up the market at low cost, and enjoys the fruits of mature markets.