First, determine your creative direction

Before you start making short videos from the media, you must first determine your own creative direction. You can choose to share your talents, such as music, dance, painting, etc. Or share life experiences and skills, such as beauty, fitness, cooking, etc.

You can also share your own ideas and stories, such as sketches, short plays and funny videos. Choose a field that you are interested in and good at, so that you can have more passion and motivation to create.

Second, looking for creativity and inspiration

The key of short video from the media lies in creativity and inspiration. To make interesting and wonderful short videos, you need to constantly look for sources of creativity and inspiration. You can be inspired by watching other works from the media, browsing social media, and paying attention to hot topics. In addition, keeping observing and thinking about life is also the key to improving creative ability.

Third, well-made short videos

In order to stand out in the field of short video from the media, well-made short video is essential. First of all, you need to prepare a shooting device, which can be a mobile phone, a camera or a video camera. Secondly, we should learn to use some basic shooting skills, such as rational use of light, composition and lens switching.

In addition, editing is also a very important part. You can choose some editing software, such as Final Cut Pro and Adobe Premiere, to improve the quality and appreciation of the video.

Fourth, pay attention to the quality and uniqueness of the content

In the process of making short videos from the media, the quality and uniqueness of the content are the key to attract the audience. To ensure the quality of the content, you need to pay enough time and energy to plan and make it. At the same time, it is necessary to maintain uniqueness and avoid duplication with other works from the media. You can distinguish yourself from others by adding your own characteristic elements and using your own style and language.

V. Active promotion and interaction

Doing a good job of short video from the media is not only to create good content, but also to actively promote and interact. You can share your works on major social media platforms, such as Weibo and Tik Tok, to attract more viewers. In addition, we should actively interact with the audience, reply to comments, participate in topic discussions, etc., to improve the audience's participation and stickiness.

Main features:

Different from micro-movies and live broadcasts, short video production does not have specific expression forms and team configuration requirements like micro-movies. It has the characteristics of simple production process, low production threshold and strong participation, and has more communication value than live broadcasts. The short production cycle and interesting content have certain challenges to the short video production team's copywriting and planning skills.

Excellent short video production teams usually rely on mature self-media or IP. In addition to high-frequency and stable content output, they also have strong fan channels. The appearance of short videos enriches the forms of native advertisements in new media.