Let's talk about the offline way first.
1, use free open classes to enroll students.
You may already know this method and even have done it, but you don't think it works well, so you don't do it anymore. In fact, it may not work because you don't know how to use this method correctly. The purpose of free public classes should be clear, that is, to attract people to watch. But since it is free, not only can you not get the money, but you have to post it yourself, so it is inevitable to control the cost. In order to save costs, some people rent the most remote venues and the simplest facilities to attend free public classes, which of course can't attract people to watch.
Since free is not the purpose, but to attract more people to participate and make a name for your school, then the class place should be outside instead of in your classroom. You can move the classroom to a residential area, or a park, or a square, so that students can stay away from remote classrooms, get close to nature and breathe fresh air. What's the good of you doing this? Students feel fresh, grass, outdoor, oxygen, lively, surrounded by onlookers, which can greatly * * * students' desire to perform, while you reduce the occupied space of the classroom and reduce the fixed cost investment. In addition, at the free teaching point, you can hang a big banner: "Free teaching point in a school", which will easily attract a large number of people's attention and spread the reputation of your school or training class at once.
2. Send leaflets on enrollment.
For a start-up dance school with little money, distributing leaflets is a relatively low-cost publicity method. But everyone who has done it knows that if it is only handed to ordinary people on the street, the conversion rate is usually only about 0.3% to 0.5%. In other words, even if you send out 10000 leaflets with enrollment advertisements, only about 30-50 people will call to ask through the above contact information. Do you feel very painful when you watch the printed leaflets you have worked so hard to make get no response or be thrown away directly? As a popular marketing method, distributing leaflets is a way to make the acceptance rate of leaflets higher.
The key is to find your target group. For example, the dance training class you want to run is mainly for children, so you have to deliver it at the gate of primary school or kindergarten. If your enrollment target is college students, you should deliver it on the campus of the university. In short, you can't just walk on the street and send it to passers-by aimlessly, and the browsing rate is extremely low. A better personality is to go where you can't see it and throw it into the trash can on the side of the road, almost throwing it into the street in front of you, giving you an embarrassing situation.
Let's talk about online enrollment promotion methods first.
For training courses and training schools, I am afraid that a large part of the energy to be promoted in the future will be put on the Internet, and further, it will be put on the promotion of the mobile Internet. Why do you choose the mobile Internet for promotion and marketing? There is a simple reason. You can find the answer just by looking at the people around you-no matter what kind of public places, such as parks, roads, bus stops and subways, the most common scene you see is people playing with their heads down.
1, using QQ space to promote marketing
First of all, if you choose QQ space for promotion and marketing, you must make a difference. You can dress up the QQ space as official website, so that users can see the QQ space in the form of a website after opening the space, and navigation links and homepage content links can be clicked. The purpose of this is to make users feel that our QQ space is more authoritative and trustworthy. Generally speaking, the certified QQ space is in the form of a website, and the non-certified space can also do so. How? Using PS to design, the premise is that there is a yellow diamond, which has a custom upload function. You can click to view the case, navigation and content can be clicked, completely imitating the real official space template. Secondly, join the target QQ group and add others as friends. After the space is decorated, the next job is to join a large number of target QQ groups, add some target groups every day, and add those groups with more than 200 people. Don't add anything below 200. After adding them to the group, change their vests and get acquainted with the people in the group. Chat with people in the group when you are free, and make sure you know everyone. Then add all the people in the group as friends and add ... >>
Question 2: How to publicize the enrollment? In fact, the most important thing in enrollment promotion is to find out the most attractive features of your school and further promote it. It is best to have good cases, so as to attract talents in the past.
Question 3: How can we do a good job in enrollment publicity? 1: You need enough patience. You need to be very careful and pay attention to people's needs. You can't just lie.
You need to have confidence and always know that what you do will be of great help to the future. You think that you don't have the joy of success because you haven't reached that moment of success yet.
Question 4: How can the art training center do a good job in recruiting students, show the college entrance examination results of art students in training schools and various honorary certificates obtained in various competitions in peacetime, and send people to crowded places for publicity.
Summary of publicity work in the early stage of enrollment
This year, our college entrance examination enrollment propaganda work was carried out in Liuyang City. The work summary and report are as follows:
First, make careful preparations.
1, set up an enrollment propaganda group to ensure the smooth development of enrollment propaganda work. The members of the group include experienced and knowledgeable old professors, young teachers in their prime of life and full of pioneering spirit, and young cadres engaged in student education management and education affairs.
2. Seriously participate in the pre-training of enrollment publicity, master relevant enrollment policies, and be familiar with enrollment business and publicity skills. Actively participate in the relevant training organized by the Admissions Office, and take time out to seriously train the members of the Admissions Publicity Group who are unable to participate in the training on business to ensure the quality of the enrollment publicity work.
3. Actively search the materials of relevant middle schools in Liuyang City to ensure the smooth and purposeful enrollment promotion.
4, according to the overall deployment and requirements of the school, according to local conditions, combined with the actual situation to develop enrollment publicity work plan, to ensure the smooth implementation of enrollment publicity work as planned.
5. Take the initiative to get in touch with Liuyang Education Bureau in advance, get the support of the education authorities, and ensure the smooth progress of enrollment publicity from the organization.
Second, seize the golden publicity opportunity, do a good job in publicity, and strive to improve the visibility of Hunan University and obtain excellent students.
1, working time is tight, hard-working, not afraid of difficulties, rushing around middle schools to actively carry out enrollment publicity and consultation.
On the morning of June 27th, I went straight to Liuyang Education Bureau, regardless of the long journey and hardships, to attend the meeting organized by the bureau on volunteering for the college entrance examination in middle schools. At the meeting, we informed the middle school leaders about our work plan and content.
On the morning of June 28th, the soldiers went to Liuyang No.1 Middle School and Liuyang Tianjiabing Middle School, provincial key middle schools in Liuyang. In the afternoon, I rushed to the distinctive private joint-stock tutorial school far away from the city-this school gathered about one-eighth of Liuyang's college entrance examination students, and the candidates who went to this school accounted for more than a quarter of Liuyang's total undergraduate students.
On June 29th, I arrived at Liuyang No.11 Middle School, Hu's hometown.
On June 30th, I arrived at Liuyang No.3 Middle School, Changsha Normal School in Gugang Town.
July 1, rushed back to Changsha, without rest, and went to work immediately.
2. Seriously receive calls and visits from candidates and their parents, carefully and patiently answer their questions, and conduct classified guidance according to the actual situation of candidates, without grandstanding or false reputation.
Third, the effectiveness of the enrollment publicity work:
1, have a more comprehensive understanding of the 20 1 1 Liuyang college entrance examination.
This year, there are 8,862 people taking the college entrance examination in Liuyang, including 3,595 in liberal arts, 4,902 in science and 365 others. The total number of Liuyang candidates participating in the general undergraduate program announced by Hunan Province is 2 139, and the total number of candidates participating in the key undergraduate program is 6 12, including 498 students from liberal arts1/kloc-0. The highest score of liberal arts candidates is 67 1, and the highest score of science candidates is 683.
2. Obtained the basic information of major middle schools, and made preparations for establishing excellent student base (see attached table 1).
3. Collected the basic information of some excellent candidates (see Table 2).
Iv. existing problems and difficulties:
1, it is necessary for candidates to publicize their volunteers, but if they really want to get potential excellent candidates, face-to-face communication with candidates should be advanced (2-3 months before the exam).
For most candidates, the formation of volunteers is not promoted in a short time, but formed after careful comparison and careful consideration on the basis of obtaining a lot of university information. Although the school has made a lot of efforts in the ways, means and forms of enrollment publicity, and achieved results, the traditional face-to-face communication with candidates is still the preferred form of candidates, which has had a profound impact on candidates subjectively.
2. Communication with middle schools should be more detailed and humanized.
Middle school is the basic link for our school to obtain excellent students, and middle school teachers have a subtle influence on the formation of student volunteers. In this enrollment publicity work, due to the rush of time, it is difficult for our college to communicate with all middle schools in detail, and this stage is also the busiest time for all middle schools, so it is difficult to make room for human reception, and even some middle schools adopt >>.
Question 5: How to promote enrollment? Are you a technical secondary school or a junior college? We can give you specific enrollment plans and suggestions in enrollment publicity and other aspects.
Question 6: How to recruit students 1? Introduction to enrollment skills
It is a method and skill to publicize the school according to its comprehensive strength. Such as school management, teaching quality and other facts to the students clearly. Introduction is the most commonly used enrollment method and skill in enrollment publicity. It requires the enrollment teacher to introduce all the situations of the school comprehensively, coherently and beautifully, and it requires a higher eloquence for the enrollment teacher. He couldn't say the last sentence, forgot the next one, and was incoherent.
2. The analogy method of enrollment skills
It is an enrollment method and skill to highlight the advantages of one's own school by comparing with similar schools in all aspects. By analogy, enrollment teachers are required to know the basic situation of teachers, teaching, management, service, training and school capacity of similar schools, and more importantly, to master the advantages and disadvantages of similar schools, so as to ensure that when applying this method, they pay attention to objective and fair evaluation, not slander.
3. The authoritative law of enrollment skills
It is an enrollment method and skill that uses influential media reports, words and deeds of authoritative people, and policies of * * * departments for publicity. Admissions teachers often use some influential reports, figures and honors to enhance their popularity, which is similar to the "star effect". The best way to use authoritative methods is to let teachers make publicity on the spot. The authoritative method is persuasive, realistic and effective.
4. How to recruit students through persuasion?
It is an enrollment method or skill used by enrollment teachers to show some facts to convince students, that is to say, to tell the truth. As the saying goes, "hearing is false, seeing is true" is the truth. For example, some admissions teachers sort out the heavy list they have cultivated and take it out when they publicize it. Sometimes the admissions teacher will bring local students to promote and prove the strength of the school. When using this method, the enrollment teacher must pay attention to the following points: the facts displayed must be true and reliable, and cannot be falsified.
5. How to recruit students' entry methods
It is an enrollment method that enrollment teachers skillfully combine students' concerns with enrollment work to arouse students' interest and desire to go to school.
6. Enrollment demonstration method
It is a kind of enrollment method in which the enrollment teacher uses non-verbal forms such as publicity materials and CDs to let students feel the * * * of enrollment information through vision and hearing, and finally urges students to go to school. In the process of enrollment, the role of demonstration is quite great. Some enrollment teachers always introduce them over and over again, which will make students bored and lead to the failure of enrollment. Therefore, the enrollment teachers properly use audio, video and other tools to demonstrate, which not only overcomes some shortcomings in the introduction, but also integrates the enrollment information, enrollment scenes and enrollment atmosphere through the demonstration, which is very convincing and infectious. Admissions teachers should pay attention to the following problems when using demonstration method: ① The demonstration content must be "what they like", and they should see clearly, understand quickly and accept quickly; (2) the content of the argument should be focused and oriented, and it should not be "grabbed by eyebrows and beards"; Seize the opportunity during the presentation.
Question 7: How to publicize the enrollment of vocational education 1 Find out all aspects of the enrollment area?
A, the detailed address of the target school, the number of graduates, the rate of increase in previous years, etc. , for enrollment reference. B, find the breakthrough point of the target school, find the person in charge who is suitable for outreach, and carry out effective public relations to facilitate future enrollment. C, familiar with local geography, transportation, culture, customs, economy, etc. To facilitate good communication with parents and students during enrollment consultation. D, familiar with characteristics, advantages, disadvantages, cost, technology, employment, publicity, teachers, competitors, etc. Especially in front of students and parents, we should pay attention to showing that we know all the majors in the school very well. E, familiar with the enrollment market. How to segment the market; What are the competitive schools? How big is the market capacity; Geographical distribution of target students and students; The short-term development trend of enrollment market, etc. The more specific the analysis, the more favorable it will be to our enrollment work. F, through various channels, establish good relations with the local education commission, admissions office, industry and commerce, urban construction, etc. In order to carry out the work smoothly in the future and report to the school in time, the school will arrange and guide according to the actual situation in various places.
Make daily work arrangements and plans.
It mainly includes daily work arrangement, work purpose, work progress and remaining problems. Strive to do all the work ahead, plan and act early, and report to the school in time, so that the school can ensure that the work in the region is in step and coordinated. Recruiters should creatively carry out their work according to the actual situation, formulate different publicity methods for different goals, and summarize and find the starting point of their work in time.
Master the collective activities of students in local target schools.
Including: senior high school entrance examination, college entrance examination, examination room visit, physical examination, voluntary reporting, result announcement, consultation meeting, etc. Make reasonable publicity or lecture arrangements.
4. Prepare various registration tools and materials.
Such as: brochures, newspapers, banners, brochures, application forms, posters, laptops, PPT courseware, etc. And according to the regional situation, you can do some practical publicity materials yourself.
5 choose a good admissions office.
A, first of all, we should pay attention to the fact that the admissions office is located in a well-known place so that students can easily find it. B, secondly, pay attention to areas with large population mobility, convenient transportation and close to target schools or schools. C finally, the office should be arranged like a public place, orderly, spacious and bright, clean and tidy, so that students and parents will feel cordial as soon as they enter the door.
6 do a good job in pre-publicity.
There are legitimate reasons to enter the school, strive to directly face the students' propaganda, pay attention to moderation, and don't cause resentment. Pay close attention to key target students, do their ideological work well and guide registration. We should also pay attention to students' herd mentality, try our best to maintain the relationship between these students and keep in constant contact to drive other students to sign up.
7 Collect the list of target students.
In fact, there are many ways to collect the list, which should be collected according to personal social relations or actual situation, so I won't go into details here.
Prepare for the enrollment season.
All the work is ready, make a final inspection and remedy the work omissions in time.
Question 8: How to do a good job in recruiting students for vocational education 1. Make detailed preparations.
1, set up an enrollment propaganda group to ensure the smooth development of enrollment propaganda work. The members of the group include experienced and knowledgeable old professors, young teachers in their prime of life and full of pioneering spirit, and young cadres engaged in student education management and education affairs.
2. Seriously participate in the pre-training of enrollment publicity, master relevant enrollment policies, and be familiar with enrollment business and publicity skills. Actively participate in the relevant training organized by the Admissions Office. For those members of the admissions publicity team who are unable to participate in the training due to business reasons, they should take time out for serious training to ensure the quality of the enrollment publicity work.
3. Actively search the information of relevant local middle schools to ensure the smooth and purposeful enrollment promotion.
4, according to the overall deployment and requirements of the school, according to local conditions, combined with the actual situation to develop enrollment publicity work plan, to ensure the smooth implementation of enrollment publicity work as planned.
5, take the initiative to communicate with the education authorities in advance, from the organization to ensure the smooth progress of enrollment propaganda work.
Question 9: How to do a good job in the propaganda of vocational education enrollment: At present, we should actively do a good job in public opinion propaganda and positive guidance;
The first is to innovate the propaganda channels of vocational education. Make full use of existing media, such as radio, television, newspapers and magazines, Liaoyuan information website, etc. Widely publicize the advantages of vocational education, learn the future of vocational skills, and strive to make everyone understand and agree with vocational education.
Second, all relevant departments should vigorously publicize the relevant preferential policies and measures of the state, provinces and cities on promoting the development of vocational education.
The third is to publicize the employment situation of vocational college graduates. The news media should widely collect and sort out the relevant information about the employment of vocational college graduates in our city and the employment demand in domestic and foreign markets in recent years, track typical employment cases, and form a good atmosphere for the development of vocational education.
The fourth is to publicize the subsidy policy for poor students in vocational colleges. Every year, during the enrollment period of vocational education colleges in the city, the policies and methods for subsidizing students from poor families in secondary and higher vocational colleges are widely publicized to the majority of junior and senior high school graduates and the society through the media, so that the subsidy policies are well-known and deeply rooted in the hearts of the people. * * * And schools should do everything possible to ensure that students from poor families studying in vocational education colleges can successfully complete their studies.
Question 10: How to publicize the enrollment of independent colleges, increase the college entrance examination in spring, relieve the pressure of college entrance examination in summer on candidates, bring more opportunities for candidates to receive higher education, and encourage some social youths to continue their studies, thus helping to delay the pressure of social employment. The college entrance examination in spring also eased the pressure of further education to a certain extent, creating a relaxed environment for the full implementation of quality education. Moreover, the college entrance examination in spring provides an opportunity for colleges and universities to expand the enrollment scale, creates conditions for schools to explore the implementation of the credit system, and is conducive to improving the efficiency of running schools, accelerating the professional transformation of schools, and accelerating the teaching and management reform of colleges and universities. The spring college entrance examination has been carried out for several years, and the spring enrollment has gained successful experience, which has had a good impact on the society.