Porridge store business plan (3 articles)
Time passes so fast that it catches people off guard, and we are about to make new progress in our work, so please work together and write a plan. How do we draw up a plan? Here is my help to organize the porridge store business plan, I hope it can help you.
Congee store business plan 1
I. Introduction
Shop name: Rain or Shine with congee
Main business: a variety of healthy and nutritious congee (the main summer ice congee, which can be heated as well), with congee some food, and packages composed of them .
The store adopts the store-based delivery as a supplement, the combination of the two methods, the introduction of personality, fast, convenient service. The store's target audience is 15 ~ 40 age group of students, office workers and holiday shopping crowd, so the health, leisure, novelty-based. The price will be set at a medium level.
Second, the market analysis
The catering industry is highly competitive, the threshold of entry is also the bottom, when done, relying on a unified standardized services and even patents can not form a high enough threshold to limit competition, so the shape of the store image is carried out from start to finish in the operation, only to form their own unique personality brand, in order to form the cultural, psychological and other non-material factors. Only by forming our own unique personalized brand can we form our own threshold from culture, psychology and other non-material factors! Our image is tentatively set: health care, leisure, novel ice porridge store and black food stores, in line with the high grade, good health, full range, excellent service principle to build.
Although the catering industry is highly competitive, this type of store is still quite rare. In the summer, the weather is hot, people's appetite is not very good, always want to eat something to relieve the heat, ice porridge is the kind of thing that can cause appetite, but also can eat things, very suitable for office workers and students. Plus, if you don't like to go out in the heat, you can have your food delivered. Over the observation in the Minjiang College side, I found that the business of that store in the summer is particularly good, although he has not yet formed a store, only a refrigerator, but still almost sold out every day, I asked to sell two hundred copies a day.
Congee has been recognized since ancient times as a nourishing food, when you can not eat anything else, porridge is the best choice. Nowadays, because of the pressure of work and study, or no time to always do not want to eat, this time to drink congee is a pretty good choice. Of course, in addition to the pursuit of novelty to attract customers, the most important thing is to use the flavor and health to keep customers.
Three, self-analysis
1, their own family is also open catering stores, the previous business is good when the leisure time every day to help out in the home, there is a very good experience. Although the varieties are not the same, but there is a lot of phase is the place. I know how to buy materials, hire practical staff, and how to treat different customers.
2, often on the Internet, have a certain network base, can make their own web pages in the school and some other major consumer groups to promote.
Four, store selection
Selected in the Cangshan District, near the university students' street. Don't worry about competition in the same industry, once more and more stores in the same industry, there will be an aggregation effect, easy to expand the influence of the cohesion of the popularity of the formation of the "x x professional street", the business must be easier than single-handedly do. Note that the business location selection and business content and potential customer groups are closely related to all walks of life have different characteristics and consumer objects, the prime location is not the only choice, some stores open in the downtown area business is not as good as open in the relative remoteness of some of the specific areas, but the catering industry is still the best to open a large flow of people in the prime location.
Reason: 1, the flow of people, shopping, and still the majority of young people, young people will be interested in my products.
2, next to a number of schools, such as the old campus of Fuzhou Normal University, attached to the middle school, Fuzhou Senior High School and so on. These students are also our consumer group, and there is a meal delivery will make them happier. 3, home is living here, home just walk 5 minutes, some of the life will be very convenient, more motivated to work. 4, from elementary school to high school I read here, the schools here are very familiar with it, it will allow me to better penetrate into the market. 5, I am very familiar with the schools here, and it will make me more interested in my products.
5, a relative in this store, can help me find cheap, well-located stores, and usually also help to help. 6, in this area although there are a lot of food stores, but this type of ` store is still the first, I think as long as the publicity is in place, will be able to go on the right track.
Fifth, store decor
The first impression of the customer is very important, the style of store decoration is simple and generous to quiet colors, so that people in time to road
over the impulse can not help but want to go in to rest. All around the wall with a curtain or curtains can be pulled, but from time to time to change the style, enhance the customer's sense of freshness.
Lighting should also be appropriate, too bright or too dark, the effect is not good. Then put some comfortable music, so that customers eat as a kind of enjoyment.
Sixth, the procurement of rice and other such good with a relatively large, durable can be more than once into some of the cost savings, but also resistance to price fluctuations in the market. Other products to ensure freshness, to focus on the diversity of varieties.
Seven, manpower planning
Because most of the congee can be prepared in advance in the summer in the refrigerator freezer, and the early stage of the business does not have a lot of money, you can get ahead of time, and then hire two waiters. When it comes to stabilization, you can see the turnover and other conditions to consider whether to increase the manpower.
Eight, the amount of cost analysis
Purchasing is a very important part. How to reduce procurement costs, to consider the purchase channels, purchase methods, etc.. Procurement of the type of goods, quantity to rely on experience or data analysis of commodity sales. Scientific procurement is good to control inventory, improve capital turnover, against the occasional large fluctuations in prices.
For rent, be careful to negotiate the relevant additional conditions, which can also enable you to save a lot of money. First of all, you should rent the store before the existing situation, including the decoration status, equipment status, etc. are clearly understood, and then through negotiations, the landlord is required to rent the front room before the basic refurbishment, such as the removal of the original has been scrapped and can not be reused equipment and decoration, the store's roof, flooring, walls for the basic repairs, additional or maintenance of utilities, etc., or ask the landlord to bear the corresponding cost, in the credit against the rent. You can also negotiate for an extension of the rent. Try to minimize the initial rent, and when the business is on the right track for a period of time, then pay according to the standard, and make up for the difference in the previous period. As long as you speak earnestly and reasonably analyze the landlord, and can take the initiative to limit the period of extension, some reasonable landlords will agree, which can also reduce the economic burden for the early stage of the business.
Nine, publicity and advertising
1, the store name signboard (wind and rain with congee) to be eye-catching, to have their own characteristics
2, slogan: you can use the "advocacy of green, coarse grains, natural triple dietary concepts from the congee," or "a bowl of congee every day, a bowl of congee, a bowl of congee, the first day of the month. "A bowl of porridge every day, so you are beautiful and healthy" and other memorable and healthy words as a slogan.
3, the way: flyers, school in the radio, web page (focusing on the school's bar)
ten, business license application in the store business before , must first apply for the relevant license application, otherwise it is unlicensed operation. In addition to the business license application for processing, if you want to hang their own store signs, not to be abused by others, want to be able to use for their own, you must also apply to the Trade and Industry Bureau for service mark registration. The name of the signboard hanging in front of the store, in addition to the name of the text or graphics, may have their own special design, which belongs to the non-commodity type of text and images, called the service mark. It is not the same thing as the company or trade name that you have applied for, and the names of the two may be different. However, whether you are applying for a company, line number, or registered service mark, can be entrusted to the agency to handle.
XI, business strategy
1, opening promotions
The opening of the initial period, others are still unfamiliar with the store, you can now give a certain amount of discounts on the basis of the original price, to increase the visibility of the store. For the guests to give advice, to provide free tasting. I think this can be for the store to accumulate a certain number of familiar customers.
2, do membership card
When the points reach a certain amount, the store provides by the store's most characteristic lover's porridge. And in the store consumption are 10% off, can be discounted during the holiday season.
3, all the waiters need to wear with the store's own customized clothing, give people a professional, hygienic feeling. Follow the "customer first" principle to serve each guest, so that each customer in the store will come back to think that it is a happy enjoyment.
4, regular group buying, not only can improve visibility, but also increase customer traffic. (For guests in the vicinity of the store can be booked, delivery)
5, I think the most important thing is the flavor of the food, only delicious will have repeat business, if not delicious, eat a run a
one will soon have to close.
XII, investment estimates
1, the beginning of the investment
(1) 5000 yuan of decoration costs.
(2) Backstage construction of 3,000 yuan.
(3) The purchase of tables and chairs 20xx yuan.
(4) Tableware purchase $1000.
(5) Hygiene utensils 500 yuan. (6) License permit $500.
(8) The first batch of raw materials 1500 yuan.
***Total: 13,500 yuan.
2, the operating period to invest in the cost
(9) storefront rent 3000 yuan / month.
(10) Personnel wages 4000 yuan / month.
(11) Publicity costs 200 yuan / month.
(12) Utilities 300 yuan / month.
(12) Other unknown expenses $500/month.
Total monthly costs = 3000 + 4000 + 200 + 500 + 300 = 8000 yuan
Total annual costs = 8000 * 12 = 96,000 yuan
3, income estimates
Summer: estimated daily sales of 300 copies (50 copies of the set meal), selling price of 3-8 yuan per copy (the set meal is 15-30 yuan). Estimated profit of 2 yuan / copy (set meal for 10 yuan).
Total monthly profit = 300 * 2 * 30 + 50 * 10 * 30 = 33,000 yuan
Winter: expected daily sales of 200 copies (20 sets of meals), the price of each copy of 3-8 yuan (sets of 15-30 yuan), the estimated profit of 2 yuan / copy (sets of 10 yuan).
Total monthly profit = 200 * 2 * 30 + 20 * 10 * 30 = 18,000 yuan
Average annual income = (33,000 + 18,000) * 6 = 306,000 yuan
I believe that as long as I can run a good business, I will be able to achieve success, build their own brand, and develop into a chain of stores.
Congee store business plan 2I. Foreword
People eat for heaven, which shows the importance of food.
People's eating places are no more than homes and restaurants.
The latter category is subdivided as follows:
Western food:
1, upscale restaurants: pay attention to taste and class.
High price.
Suitable for high-income people.
2, fast food restaurants, such as McDonald's, KFC and so on.
Suitable for teenagers.
Chinese food:
1, the hotel: to win the scale of operation.
2, small hotels: to win the specialty signature dishes.
3, chain fast food restaurant: to chain scale operation to win.
4, stalls: to cheap and casual to win.
If you find a foothold in the highly competitive market? The "selling" point is very important.
The traditional Chinese food "porridge" as the main product of the series of products, although many people know, but not many good business.
Both the blind spot, but also a selling point.
As long as there is a good product and good business practices, it can be very popular in the market.
To achieve very good benefits.
"Porridge" dictionary explanation: thin rice.
A semi-liquid food made from grain or grain plus other things.
Congee is a traditional Chinese diet.
It has been practiced for thousands of years.
It is one of the main diets of the people.
It is especially the main food of Buddhist disciples.
The importance of congee for survival was demonstrated by the fact that the imperial court and the rich and powerful built "congee" huts to provide relief in times of disaster.
With the change of time, people not only want to eat well, but also to eat smart.
Modern research shows that eating "porridge" more health, beauty and therapeutic effects.
The application of medicinal porridge is the best way to take care of oneself, simple and easy to do.
Until now, "porridge" is still one of the most popular foods in the country.
Such as millet congee in the north, corn congee; Guangdong boat congee and di congee is spread overseas, popular in Southeast Asia.
In addition to general diet, its utility can also be used as a preventive disease, treatment of disease, health and beauty.
Due to various reasons, such as the way of decentralization, a single species, the marketing approach is not right, the formation of industrial operations.
We are precisely the opportunity to dig and organize, collect and select hundreds of practical porridge recipes, launch "Wo Kou a porridge" series of products to meet market demand.
The survey research shows that this is a small investment risk, wide range of uses, small profits, market prospects, high rate of return one of the industry.
Second, market research and competition
At present, people's understanding of porridge is still limited to the general state, a single species, common white porridge with salted vegetables, eight treasures porridge (red) bean porridge millet porridge, porridge, such as a small number of varieties of congee, and the utility of the publicity is very little, and the sales approach is also obsolete, there is no specialized congee stores and the corresponding marketing network, the market is very large gap, there is no obvious competition. The gap is large, no obvious competition.
Ordinary congee can only fill hunger and fill the belly of the price is low profit, people are selective.
And we launched a few hundred green products with therapeutic health care, beauty and life as a whole.
Selling point: not rice, is healthy! Only the concept of porridge as a general food has long been outdated, its positive significance is to help people improve the quality of life to restore self-esteem and self-confidence, to meet people's psychological needs, so that consumers from the value and satisfaction.
At the same time, before others wake up to find out the potential needs of consumers to create for them, to seize the business opportunities.
Three, consumer research
1, the object: general consumers, focus: infants, students, the elderly, pregnant women, patients.
2, the main benefits: nutrition, hygiene, good taste, health care, therapeutic.
3, the main occasion: breakfast: affordable, nutritious breakfast.
With dry point of sale.
Meal: In addition to the above role, focus on hospitals, schools.
Late-night snacks: to eat late-night snacks to provide customers with leisure venues and nutritious and tasty food.
(To the night cab drivers to provide quality service is also not to be underestimated opportunities)
4, the importance of: the sick, students, the elderly need to be nutritious; exempt from the trouble of their own congee and the purchase of the original, the ingredient inconvenience; more secure, hygiene and nutrition, efficacy and more.
High-end porridge tonic effect so that people with status have a superior feeling.
Maintain health, save time, save labor, so that consumers have the feeling of taking advantage of.
Fourth, the main products:
More than 300 kinds of congee and dry point 62 rotating supply
1 cereal porridge 14
2 bean porridge 16
3 vegetable porridge 36
4 meat porridge 40
5 flower porridge 12
6 Fruit porridge 32 models
7 Chinese medicine porridge 80 models
8 Fish porridge 20 models
9 Other porridge 12 models
62 models of complementary products
1 Cake 36 models
2 Cake 16 models
3 Other 10 models
Advantages:
Numerous varieties. Wide range of adaptability, high selectivity, cheap raw materials, easy to purchase, short process, no special technology, easy to produce, good sales, no off-peak season.
Disadvantages:
Because of the many ingredients, the initial procurement is slightly troublesome, the promotion of the need for the process
1, brine:
Local specialties brine (such as Sichuan brine, Wuhan, Wuhan duck neck, Nanjing brine duck, Kaifeng bucket of chicken,, Jiangsu, Zhejiang, bad vegetables, Guangdong and Hunan's barbecue, smoked vegetables), fresh family pickles.
2, the local flavor snacks
First, the northern flavor: Northeast Li Liangui bacon cake, Haicheng pie, Dalian date mud steamed cake, Tianjin mother and son of the clove cake, ten Jin bakery, pancake fruit, Chengde's mixed sugar pot cake, flower rose cake, Beijing's a nest of silk cakes, Inner Mongolia's Hada cake, Xi'an's meat buns, turnip cake, Qinzhen Liangpi, yellow gui persimmon cake, Shandong Binzhou pot cake, Jinan lasagna.
Second, the southern flavor: Taiwan peanut stone cake, savory cake, bean paste pot cake, pumpkin cake, three fresh pot cake, Shanghai wine cake, loose silk pot cake, Sichuan salt pot cake, rose flower cake, Jiangsu Huangqiao biscuits, Suzhou hemp cake, Yangzhou jujube mud cake, Taicang bad oil spring pancake, Guiyang chicken cake, Hangzhou Demoiselle cake, Huzhou Gouqiao cake, Jinhua snow vegetables shortcake, Hubei Dongpo cake, Guangshui orange cake, shrimp cake, Hubei Jiangling nine yellow cake. Hubei Jiangling nine yellow cake, Hunan and Hubei tea oil cake, Wuhan old Tongcheng Doupi, small peach garden shortcake, noodle nest, bean paste lotus root cake, Guangxi lotus seed paste sandwich cake, Anqing shortcake, Hunan Liuyang fennel cake, Jiangxi Jiujiang osmanthus tea cake, Guangdong Chaozhou lard sesame oil and onion cake, Guangzhou small wind cake, crescent moon pie, Yunnan egg wheat cake, Fujian Quanzhou crystal beetroot cake, Quanzhou taro cake.
Xiamen sea oyster pancakes, and so on.
Numerous local flavor snacks, you can do according to local specifics, it is recommended that the North and South snacks big string each other, more attractive.
Congee store business plan 3A basic situation:
1, store name: oyster congee
Now available funds five - pick up 10,000 yuan,
Venue is proposed in the primary school/hospital/supermarket side
Shop Area: less than or equal to 60 square meters of store (excluding operation room).
2, the current difficulties and intentions: store decoration has not been finalized, the candidate has not been determined.
Second, the market analysis of the project:
Reasons for choosing the project: catering is a cash transaction without the risk of bad debt, less investment, loss is not big. The initial investment of 79,000 yuan has been estimated prospects are quite good, physical and mental hard-working aspects are ready. On the current location, Feng County has no similar porridge store catering, health has gradually become the main focus of the people of the county, as inferred from this, the operation of a good case, the operation of a good case, there will be a good development prospects.
The basic situation of market research: According to the preliminary investigation, this area of consumer income is more than 20xx-4000 yuan or so, just our target customers, ordinary porridge can only be filled with hunger to fill the belly of the price of low profit, people are selective. And we launched with therapeutic health care, beauty and life as one of the hundreds of green products.
Selling point: not rice, is healthy! Only the porridge as a general food concept has long been outdated, its positive significance is to help people improve the quality of life to restore self-esteem and self-confidence, to meet people's psychological needs, so that consumers from the value and satisfaction. At the same time, in the other people have not yet woken up before the first step to find out the potential needs of consumers to create for them, to seize the business opportunities.
Third, the target customer analysis:
1, the object: the general consumer, focusing on: infants and young children, students, the elderly, pregnant and pregnant women, the patient, the residents (do not like to cook)
2, the main benefits: nutrition, hygiene, good taste, health care, therapeutic.
3, the main occasion: breakfast: affordable, nutritious breakfast. Sold with dry points. Meal: In addition to the above role, focus on hospitals, schools. Late-night snacks: to eat late-night snacks to provide customers with leisure venues and nutritious and tasty food. (To the night cab drivers to provide quality service is not to be underestimated opportunities)
4, the importance of: patients, students, the elderly need nutrition; exempt from the porridge of their own troubles and the purchase of the original, the ingredients inconvenience; more secure, hygiene and nutrition, efficacy. The efficacy of high-grade porridge supplements so that people with status have a superior feeling. Maintain health, save time, save labor, so that consumers have the feeling of taking advantage of.
Business organization and management measures: because the store is small, temporarily run by me, cooks, waiters. Official seal, financial chapter by my hand management. Employees have staff guidelines, posted in the operating room, each person to go out to leave a message, individuals must be responsible for the product (linked to wages), the end of the year to send a red envelope.
Fourth, economic analysis:
Investment budget and financing plan: the first investment of 85,000
Venue: 50-60 square meters rent 20xx-3000 yuan. Such as renting the second floor but also lower (the situation varies from section to section) Franchise fee: 20,000 yuan
Prepaid three months of store rent: 6,000-10,000 yuan Equipment purchases kitchen utensils 10,000 yuan
store decoration 10,000-20,000 yuan (depending on the conditions, you can simply decorate, the price is even lower)
Simple decorative package of air conditioning, exhaust equipment, and Part of the tables and chairs 10 tables,10000, air conditioning a 4500 yuan,
Bowls (disposable paper bowls): a 0.30 yuan, 500 ****150 yuan
Information fee: 2800 yuan. Operating capital: more than 5,000-10,000 yuan
Certificates, licenses, fees, taxes, etc.: business heat license, tax registration, and some other administrative fees 20xx yuan
Investment recovery time:
Monthly income: 50 yuan per table per day * 10 tables * 2 meals = 1,000 yuan * 30 days = 30,000 yuan
Monthly expenses: waiter Salary + chef's salary, 3600 + 3000 = 6600 yuan, communication 100, water, electricity and coal 1500, unforeseen 20xx, bookkeeping own. Ingredients cost 10000 yuan. Profit 9800 yuan . A year plus income input
V. Risk prevention:
Risk factor analysis: According to the characteristics of the catering industry, I think the risk lies in: 1, similar to the SARS cataclysm, people are not too assured that dining out. 2, weather factors (wind and rain), customers reduce, too hot and too cold for too long. 3. Increase in competitors pulling away improper or potential customers. 4、 Raw material price increase or purchasing difficulties, delivery of inferior goods. 5, the owner or employees are sick.
6, food hygiene quality, counterfeit money.
Risk prevention countermeasures:
Response:
1, to maintain, with liquidity can top 3-4 months, but to cut half of the staff. 2, the transformation of varieties, try to reduce losses, in addition to the use of spare time to develop new products. 3, do not reduce prices, improve quality, pull customers. 4, change the product mix, good inspection. 5, cultivate the cashier is responsible for.
6, the development of a set of standardized food hygiene qualification system, buy a good money detector. Seven, the business objectives:
Business start-up business objectives: after the opening seize the product quality do not let go, to understand the customer's views on food, timely adjustment, to their own standards, with waiters to serve customers, all customers as God as the standard, know how to launch their own new products, know how to launch the congee products suitable for customers.
2 years after the start of the business objectives: to strive to be able to recover the first year and profit. After 1 year according to the situation to come up with 30,000 installed Juan, expand production,
There is no savior, there is no fairy emperor, to create human happiness, all rely on ourselves!
How can we see the rainbow without experiencing the storm? No one can succeed casually.
;