Answer: News reporting planning can neither be created out of thin air without objectively existing news facts, nor can it be operated without the subjective consciousness of the reporting subject. News reporting planning is essentially the product of a combination of subjectivity and objectivity. The planning of news reports has mutated into a kind of "hype", which actually means that the grasp of formal categories is separated from the constraints of the reporting object, and certain details of things are exaggerated in a form that is not commensurate with the content of the report. The difference between news reporting planning and news hype is mainly reflected in the following aspects:

(1) Different selection and reflection of reporting objects. News reporting planning takes objectively existing facts as reporting content, and news reflects the essence and full picture of the facts. News hype is sometimes based on objectively existing facts, but the news does not reflect the essence and full picture of the facts, only its partial and certain details; sometimes it is even based on subjectively fabricated "facts".

(2) The themes of the reports are different. News report planning is to truly and comprehensively reflect the objective facts to achieve the communication effect expected by the communicator; news hype is to exaggerate or cover up certain factors of the objective facts to achieve a sensational effect.

(3) The reporting principles are different. News report planning follows the laws of news dissemination, stresses the authenticity, accuracy, and fairness of news, abides by professional ethics, and consciously safeguards public interests; news hype does not take truth, accuracy, and fairness as criteria, does not abide by journalism professional ethics, and is a media selfish interests at the expense of public interests.

(4) The reporting formats are different. News reporting planning selects reporting angles, techniques and forms of expression that can comprehensively, profoundly and fairly reveal objective facts, and the use of forms is consistent with the reporting value of the content; news hype selects reporting angles, techniques and expressions that can exaggerate and exaggerate certain factors in the facts. Techniques and forms of expression, the use of form and the reporting value of the content are not consistent.

(5) The reporting effects are different. News report planning enables the audience to correctly understand the essence and whole picture of news facts, and to think and judge independently on the basis of the facts provided by the media; news hype makes the audience attracted to certain partial contents, unable to grasp the whole picture and essence of things, and easily The media misleads.