Being scolded on the hot search of Zhong Xuegao, fans rose 10,000 people revenue 800 million yuan, the ice cream is not to move whose cheese, but because of such an ice cream price is really high some amazing. Let a lot of consumers are said to be difficult to accept, and in eating this ice cream, feel the flavor and ordinary ice cream is not much difference. It is only because the appearance of the more upscale, only to increase the price of the sale. Moreover, carrageenan was detected in the ingredients added to the product, and when some netizens grilled the ice cream directly with a lighter, they found that the ice cream was always difficult to melt.

For Zhong Xuegao's ice cream also said that it is particularly wrong, after all, no matter when the ice cream has problems, the first thing that some of the masses will certainly think of Zhong Xuegao. The main focus of the company's ice cream is on the high end of the market, which is where the ice cream is sold to the rich and famous," he said. But for some of the rich people to buy ice cream is relatively small number of times, some of the masses in the face of more than a dozen dollars a ice cream, will also want to buy a few to taste the flavor.

Ice cream is just a summer cold drink, in fact, no matter what brand, there will be in the high and low three grades of products. And Zhong Xue high on the main to high-end products, so in the process of selling will also have to raise the price, in the quality will want to do the best quality. In order to be able to get more consumers' trust, but such an ice cream is because of the high price. Even if there are some people prefer to eat this ice cream, will also have some consideration, after all, more than ten dollars of an ice cream, if you buy other ice cream can buy many.

Regardless of any one ice cream products, if you want to get the consumer's favorite, first of all in the price and quality should be equal. Only the same price to go with the best quality, to win the consumer's favorite, can make the brand survive for a long time. But if you choose to use the Netflix to drive the benefits of ice cream, when the Netflix in are expired, no matter how to publicize in the future is also powerless.