The focus of marketing is to be yourself. I strive to be good and attractive, so buyers are willing to take the initiative to choose me.
Promotion means that the seller's personnel go out to find potential buyers and let the buyers buy my products through a series of communication, sales and service strategies.
The focus of sales promotion is to influence others. Let buyers realize that it is more cost-effective to buy my products.
The fundamental difference between marketing and promotion lies in the difference of values.
Marketing is to seek inward. I make myself the best, most professional and of great value to others. I let myself be valuable first, and the seller came to me.
Selling is external demand. I mainly let potential buyers realize that it is cost-effective to buy my products through services such as external connection and communication.
In reality, marketers will also strive to seek out; Sales staff will also pay attention to the optimization of the product itself. However, their initial intentions and principles are fundamentally different.
Huawei is a company that does marketing to the extreme. They use extreme hard work and professionalism to market Huawei products and services.
Of course, Huawei also has promotions, but their promotions are just icing on the cake on the basis of marketing.
There is a company called "Shanghai Huahua Marketing Consulting Company". Mr. Huashan, the founder of the company, has been practicing his marketing philosophy for decades: be yourself and strive for the inside.
Teacher Hua never visits customers, does not ask others to buy his own services, and does not ask himself to take classes.
He just does his major well, every day, every article, for decades.
Boss Hua opened many offline and online courses and published many books, such as Huashan's understanding of Sun Tzu's art of war, Huashan's understanding of historical records and learning brand marketing from Huashan …
This is being yourself.
The client will take the initiative to come to work with him. Boss Hua said that only those who come to the door are his customers.
Huahehua has many well-known customers, such as Chubang Soy Sauce, Sunflower Pharmaceutical, Hanting Hotel, Youmian Village, Luo Ji Thinking …
Of course, "Huahua" will also advertise in aviation magazines, airport light boxes and airport high-speed billboards.
Advertising, or outside, widely advertised, let others know about the company. As long as "Huahua" is attractive and has a good reputation, customers will naturally take the initiative to contact.
So is Liu Run, a well-known domestic business consultant, the chairman of Runmi Consulting, and the head of three courses, such as "Five Minutes Business School". Do your own thing every day, do your own major well, and never visit customers.
However, looking around our friends, enterprises and our own companies, it seems that most of them need to visit customers and promote products or services.
The reality is that the starting point and initial foothold of most small and medium-sized enterprises is to seek outside. Outward seeking has been the main gene of most companies from the beginning.
Although inward marketing looks higher, bigger and more advanced, outward marketing enterprises are the vast majority.
This is still under the control of the "28 Law". There are always 80% enterprises excluded from "high, big and high".