At noon, an iOS development group was still buzzing with discussions. Maddie (pseudonym) did not want to leave for dinner. She was excitedly reading the various technical experiences exchanged by other App developers. She had just entered the industry not long ago. She is not interested in the recent rumors that personal app development is dead. She has never heard of it. She told reporters in a tone that she wanted to skip the topic. Any new entrant into an industry has the right to dream, but she was the first to achieve brilliance in the app development industry. However, Zhu Lianxing, the founder of ME, admitted to the reporter of "IT Times" that the death of personal app development is indeed his increasingly certain view. Does the experience of pioneers have reference value for individual developers who still believe that the market is full of opportunities?

To make matters worse, innovation encounters technical bottlenecks

Many institutional media are still hyping the development industry, but as someone who is involved in it, I have learned from some friends in the industry that it is not profitable. The phenomenon is getting worse day by day. Many individual developers earn up to several thousand yuan per month. Zhu Lianxing told the "IT Times" reporter

As a mature development team, he has recently begun to fade out of the development level and instead engage in providing SDK. Toolkits and other more promising jobs. The current App market is like a road that is congested due to too many vehicles. Whether you are a small car (individual developer) or a luxury car (mature team), you can all feel the difficulty of moving forward like Zhu Lianxing. Interpretation

Recently, some mobile game developers desperately revealed on Weibo that their average monthly income is only a thousand yuan and they have not found a business model. If I continue, I may die in front of the computer one day and my partner may get divorced.

The factors that have been discussed for too long, such as copycats, infringements and serious app homogeneity, Zhu Lianxing said, and according to his observation, the current situation that is getting worse comes from a new factor. New technologies for mobile devices seem to have encountered a bottleneck

Zhu Lianxing recalled that when he entered this industry in 2010, I felt that technologies that were not available on PCs such as the touch screen sliding function LBS were the main factors that led to the emergence of amazing works. But in recent years, The technology of mobile devices is relatively fixed and not many new technologies have emerged, so the room for innovation has become weak. Although many new entrants complain that their ideas are copied by others, in many cases real creativity is rare and many individual developers only work in the field. Zhu Lianxing thinks it is unrealistic to make small improvements on the basis of predecessors and hope to make a profit

When the market is in chaos, everyone will copycat

Wang Jun, the developer of the National Air Pollution Index We believe that copycats of apps are getting worse. For example, it is not just the so-called direct competitors that infringe on the rights of developers. Some non-developer teams related to the industry are also involved. Previously, a not very large app advertising platform worked with us. After contacting us, I discovered that they had developed a similar app and had stolen images of our exclusive concept. After talking to some developers, I found that they also had similar experiences

Developed in the name of advertising Wang Jun believed that the other party did this out of fear. To be honest, we could only express our protest on Weibo. It is difficult to defend rights in this area. We only have one person on the team and I have to take care of development and operation from morning to night. Respond to users every day. There are dozens of comments waiting for me and I don’t have the time or energy to be honest with them

Since the recent focus on smog weather continues to increase, Wang Jun’s application is still ranked at the top of the list of similar products. He feels that it is not complete that advertising revenue can maintain operations. Agreeing with the statement that developers are dead, he said that it is fortunate that the infringement he suffered was controlled within a certain range because the copycats were not professional and lacked good development capabilities, resulting in a poor experience with the copycat products.

Full-time Development? Individual developers need to consider

Coco private kitchen is a personal development app with a good download volume. At a previous developer conference of a smart TV manufacturer, it was also favored by the manufacturer at a glance as the first batch of applications to be introduced. One of the developers of the app, Datou Yuan Keke, told the IT Times reporter that he was able to make the app relatively calmly because he resisted all kinds of temptations from the industry and investors and ultimately did not choose to resign.

I am a full-time developer

After the App was launched, it became very popular and I was very encouraged. Then several investors came to me. I also thought about resigning at the time, but in the end the dismal experiences of some friends around me told her this It seems that it may not be a good choice. These experiences include that applications other than mobile games are generally difficult to make money at the moment and only have the single profit model of advertising. Now I only use the application as a hobby and do not add advertising, etc. There is no problem, but it can improve the user experience. After hastily transforming into a full-time developer, she must always bear the pressure of making a living

Developer Wu Jin (pseudonym) works hard to maintain her livelihood in a volume-based way. She does several projects at the same time every month. The development work of ten apps is because the current monthly profit of each app is only a few hundred yuan. The money earned per day is roughly equivalent to the salary of an ordinary white-collar worker, but it is very hard and almost all of them work in front of the computer. There are many UIs and so on. There is no time to optimize it in detail lishixinzhi/Article/program/yd/201401/30247