In June 2013, Yang Kun officially became the spokesman of FIRE Coffee, a ready-to-drink coffee brand under China Resources Beverage, and the brand spirit of FIRE Coffee, which is positive, passionate and self-confident, was highly compatible with Yang Kun's unique personal temperament that he has developed over a long period of time, and the two parties hit it off at once. He hopes that this song, which incorporates his personal experiences and feelings, can appropriately convey the spirit of trials, so that all those who are struggling can feel positive energy. In the face of this imperfect world, young people will inevitably suffer setbacks and injuries, but it doesn't change their courage and passion to face life head on, to train themselves and to influence the world. Now, Yang Kun will drink two to three cups of FIRE coffee in the morning and at noon, and drinking FIRE coffee has gradually become a small habit of his life. For him, the fragrant FIRE coffee can refresh and relieve fatigue without affecting the quality of sleep at night, and it is a good flavor for working life.