"Surprise starts with the skin" but there is no promise. More of a dream, let women experience the "beginning of change" by themselves.
The positioning of Olay is a popular product. The most practical thing is to grasp the price and channels, and firmly build the kingdom of female charm through the proposition of "popularization of aristocratic products". The characteristics of Olay culture are "kindness" and "simplicity"-kindness is close to life and simplicity is close to people. Elegant and popular * * * reward.
Olay is always a beautiful scenery.
No woman does not cherish diamonds, just as no woman does not long for love.
"Diamonds last forever", the classic slogan of De Beers, the world's largest diamond supplier and retailer, has made countless people in China know about diamonds and understand that diamonds can represent faithful love.
The slogan "Love life, love Fang La" is a household name, familiar to men, women and children, and has been tampered with and quoted the most.
Fang La literally means beautiful, fragrant and soft. Pronunciation is simple, rhythmic, easy to read and remember, easy to spread, and you won't forget it after reading it once. Fang La is closely related to life. Fang La can be your lover, a beautiful wish or the life you want.
Fang La is always happiness and hope.
4 "My skin wants to use Dabao sooner or later". In contrast, men use it more often.
As the first company to introduce the concept of male cosmetics, Dabao's approachable love culture has been deeply rooted in people's hearts. Dabao is a welfare unit under Beijing Civil Affairs Bureau. Deaf and dumb employees account for 5 1% of the production line, accounting for more than 35% of the company's total employees. "Resetting a person, saving a life, liberating a family and stabilizing a large area" is a true portrayal of Dabao's love culture. From the standpoint of consumers, national enterprises and giving back to the society with love, Dabao still lives in the cracks.
Dabao, who constantly strives for self-improvement, has his own unique temperament, just like a steady, persistent, simple and sincere father.
"See you tomorrow, Dabao, see you every day ~"
5 "Full of blood for health, blood for Jiuzhitang. Warm hands and feet, warm sleep, full of energy, full of blood, ruddy and charming! Jiuzhitang Donkey Gum Buxue Granules, don't buy it wrong! "
Deng Jie, Gao Xiumin and Li Xiang. A farce performed by women of three ages. Pretending as usual.
The beautiful women were full of energy and rubbing their hands. Deng Jie made a fist gesture and said, "She is full of vigor", and Li Xiang said shyly, "She is a charming girl with rosy complexion", and the audience all laughed.
Guizhou green wine sells "amorous feelings", Jinliufu sells "blessings", Coconut Island Guilu wine sells "filial piety", Shelley stops, Vantone Jingu film sells Zhao Benshan's humor, Mercedes-Benz sells "dignity" and Coca-Cola sells "American culture", all of which are the spirit of the products. And Jiuzhitang Donkey Gum Buxue Granules must be selling coquettish, right?
In one word, grandstanding.
6 "There are no gifts this year, only melatonin."
To tell the truth, the advertisement of melatonin is so bad. As soon as they meet, they say, "We don't accept gifts during the holidays this year, but only accept melatonin as a gift." They keep appearing in front of you, playing repeatedly, bombing the eyes, annoying the people all over the country, and then reminding you of melatonin, whether you are disgusting or not. Many friends have asked "what is melatonin?" The bear replied, "this is an unfinished building." What exactly is melatonin? This is a small bottle and a big soap bubble.
At this point, the advertisement only thinks it has some nonsense flavor.
7 "Clothes make the man, and beauty depends on beauty".
"Clothes make a man, and beauty depends on brightness" is also an advertising word blurted out by children. Say this sentence gently, and Zhao Wei, a little beauty with big eyes, will jump out vividly in your mind. Hehe, it's a lovely little woman's taste.
Clothes make the man, and horses depend on the saddle. Simple common sense makes sense. This is just a clever concept. With the affinity of "Little Swallow", Liangzhuang has been pushed to the north and south of the river. The slogan shines, and success is mutual.
Xiaoyan's transformation is successful, and the glory of Liangzhuang is also certain.
8 "All the joys and sorrows are mine!"
"Obedience doesn't mean I don't have the mind to like sour and sweet. It's true. Every day is new to me. My picky taste ... "
Everything has to do with Baby Zhang. Baby Zhang sang with headphones at first, but her singing was out of tune, which caused many people to laugh. But after she took a sip of Mengniu yogurt, her singing changed qualitatively, and people's eyes changed from ridicule to follow. Then everyone sang "Sweet and sour is me" with Baby Zhang, picked up yogurt and shouted-"Sweet and sour is me!" (Khan ...)
While Baby Zhang's sweetness and cuteness firmly attracted the audience's attention, the combination of pink interface and products skillfully cooperated with the pursuit of "super girl", creating a pink dream of youth with product connotation, and making the whole advertisement full of dreams and self-confidence.
This is what girls want-sing whenever they want and express themselves honestly.
9 "Did you drink today?"
This is a slogan of robust milk that we are all very familiar with. On the TV screen, a naive and confident little girl is holding a bottle of Robust milk. She asked the children in front of the TV and their parents, "Did you drink today?" Then a large group of children happily sang "We all drink Robust."
Seemingly gentle advertisements give you faint pressure.
It exerts psychological pressure on the children's parents through an open question. It makes use of the comparison psychology prevailing in our society to appeal that "all students drink, so do I." For parents, "other children drink, so should my children."
Face "Did you drink today?" You must give an answer. If you don't drink, your mind will make a choice because of the above influence.
The question "Did you drink today" is well-intentioned, but the tone is very strong, and it also contains the tone of suggestion. In this open and intense pressure environment, you must make a choice.
10 "Mom, I want to drink ..." Compared with Robust's inquiry, Wahaha is more direct, expressing her request directly through the little girl's mouth.
A naive, shy and lovely little girl said softly, "Mom, I want to drink ..."
The image of this little girl's innocence and shyness is very impressive, but I think the deepest impression left by many mothers may not be this image, but her gentle song-like call "Mom, I want to drink water ..."
"Mom, I want to drink ..." This call is the call of thousands of children in Qian Qian to their mothers. This name is so specific and familiar that all mothers are heartbroken.
In the face of this tender, naive and reasonable request, which mother will refuse?
References:
Ten Classic TV Advertising Words in China