Hot pot restaurant marketing program a
One, the opening activities
1, theme: gathering edge of the seven stars, the stars are reflected in the buy one get one free
2, the main points: in addition to the regular festive ceremonies of the opening activities, to be integrated into the activities of the promotion of the hot pot brand to create a consumer "edge of the sky", "the sky". "Fate of the sky" experience; increase the affinity of its hot pot restaurant. Specific practices are: in the opening seven days, the nightly implementation of "buy one get one free" to show "seven stars" of the heart of sincerity. In the meantime, every night held a raffle, that is, each table to choose a representative of the lottery, the contents of the lottery is drawn by the 12 different horoscope sample cards. Where the lucky drawer drew the constellation card and their own horoscope match (based on the ID card of the year, month and day), is considered to be the winner, and immediately rewarded seven bottles of beer or bottled beverages, as a representative of the "seven stars" of the seven hearts.
3, the effect: the design of the opening activities, aimed at doing "seven stars" old brand and the poly edge of the seven stars of the conversion of the new brand, that is, inherited, heritage development, so that the history of the future service. On the other hand, the interpretation of the connotation and extension of the brand for future promotions to open up a broad space.
Second, the theme of the event
1, the theme: seven stars, the return of true love,
2, the main points: all in the gathering edge of the seven stars dining responsible for the checkout of the consumer, were given a special "five-pointed star", when it accumulates to the seven (seven stars), you can with the "seven stars" to the hot pot. When they have accumulated seven (seven stars), they can present the " seven stars " to the hot pot restaurant lottery, the probability of lottery is, but the prizes have a certain difference, but the value is similar. This program will be in effect for one year. If the effect is good, it can be used as a system to model it, and written into its franchise operations manual.
3, the effect: the theme of the event in addition to further strengthen the poly rim seven-star brand image, also lies in letting the consumer when the hot pot store, so that the formation of a kind of emotional interaction, to do in the heart of the "you have me, I have you," thus reflecting the "rim of the sky, the stars reflect each other, there is a light ** ** ** stain" a kind of realm. * stained" a realm, cultivating consumer loyalty to the hot pot store.
Third, selling point activities
1, the theme: landscape home, starry night, the star of longevity
2, the main points: in the city to carry out the search for the "star of longevity" activities. This activity can cooperate with Chongqing Evening News or Chongqing Morning Post to mobilize the public to provide clues to the "longevity star". And ultimately selected seven of the oldest (as Chongqing's "seven stars"), to obtain the title of "longevity". Anyone who obtains its title, the recommender will be honored with a certificate of honor and awards; the old man was "life star" title certificate of honor and tonic.
3, the effect: the activity can evoke the public's country, family and friendship. Through the public's concern for the elderly, triggered by concern for the living environment, concern for the quality of life and concern for the relationship between life, so that it is more happy and healthy life, so that the "gathering edge of the seven stars" to get everyone's heart appreciation.
Fourth, the festival activities
1, New Year's Day - "new year, new signs, new head" star picking activities, that is, with seven types of stars hanging in the store, each type of star represents a new year's blessings, during which, all the consumers who pick the stars, the future with the star dining can enjoy a good meal. In the future, consumers who pick the stars can enjoy 7.9% discount on meals with the stars.
2, the Spring Festival - "gathering edge of the seven stars, family and Qi Xin" Spring Festival activities, that is, where in the Spring Festival in the gathering edge of the seven stars hot pot restaurant dining, each person can enjoy a free bottle of beer or bottled beverages, in addition, each table can be a calligrapher on-site writing a Chinese New Year couplets. In addition, each table can get a calligraphy artist to write a Chinese couplet on the spot.
3, Valentine's Day - "stars, taste life" couple activities. That is, on Valentine's Day in the gathering edge of the seven star hot pot restaurant couples, can get a free flower and two bottles of beer or bottled drinks.
4, Labor Day - "seven stars north, the model labor" sympathy activities, that is, where the day of Labor Day in the poly edge of the seven-star dining in the city, district-level model workers, are enjoying 5.1 demolition of the discount (with model certificate).
5, Teacher's Day - "the flame of the stars, light in the teacher" thanksgiving activities, that is, where the Teacher's Day in the gathering edge of the seven-star hot pot restaurant dining teachers, with a teacher's certificate can enjoy 7.9% discount, and get a special greeting card.
6, National Day - "country, everyone, a" celebration activities, that is, in the National Day in the poly edge of the seven-star hot pot restaurant meals, in addition to the complimentary snacks, you can enjoy 7.9 demolition of the discount.
Fifth, advertising strategy
For the gathering of seven stars hot pot, good advertising is not only a bridge between the hot pot store and consumers and franchisees, but also the gathering of seven stars brand, quality, taste, a specific enhancement and extension.
Advertising is a wide and informed behavior. Advertising receptor is the poly edge seven star hot pot to fight for consumers and franchisees. In view of the poly edge of the seven star hot pot market positioning is "popular", so advertising must meet the public's "taste", which is the development of advertising strategy needs to be carefully grasped.
1, advertising tone
poly edge of the seven star hot pot of vitality is: "three this" - the essence, the taste, the color, and "three sentiments" -countryside love, family love, friendship. Among them, the former seeks for the origin; the latter gathers and cherishes the edge. However, the establishment of the tone of the advertisement lies in its unity: there is a unified performance, the advertisement appeal is strong; there is a unified performance, the brand is easy to promote; there is a unified performance, the advertisement match is. This will make it possible to reduce the cost of advertising.
After the study, the poly edge of the hot pot advertising tone set in its logo color "red, black, white" three colors, that is, "love and hate, passionate and bold."
2, advertising appeal point
The so-called advertising, is through a certain medium and way, the poly edge of the seven-star hot pot to provide service information to the expected target audience, in order to achieve the purpose of promotion. The fragmented information on the Jiuyuan Seven Star Hot Pot must have a theme or main line to integrate and run through, and this theme or main line is the advertising appeal point it seeks.
Generally speaking, the essence of the advertising appeal point is to show the strengths or characteristics of its services, but also consumers are most concerned about things. In order to highlight the "seven stars" brand concept, the proposed use of "seven stars" () integration of seven aspects of the advertising appeal, so that the "gathering edge of the seven stars, seven stars high light", to become someone else can not steal away, the sustainable development of strategic resources. The strategic resources of sustainable development. Accordingly, the original, unique, exclusive advertising appeal point: seven stars shine high! Now is divided into the following:
Soup - the essence, the flavor, the color, the promotion of "rooted in the essence" of the source.
Dishes - eye-catching, refreshing, refreshing, respect for the "green food" art.
Apparatus - brand, character, taste, and promote the "follow the star" carrier.
Environment - gathering margins, cherish margins, nurturing margins, promoting the "margin of the sky" of the mood.
Service - enthusiasm, true love, affection, and promote the "precious" attitude.
Management - one, in place, each harmonic, promote the "human nature activation" principle.
Join - heart-to-heart, heart-to-heart, one heart, and promote the cooperation of "reflecting the same light".
3, advertising
Practice has shown that the advertising media are mainly public **** communication media, print media and outdoor media three categories. Among them, belonging to the public **** communication media, newspapers and radio and television coverage, source layer, the effect; print media not only play the role of the protagonist of on-site promotions, and can be directed to the free distribution, targeted and flexible; outdoor media location is fixed, more suitable for hot pot store next to the larger flow of traffic and the street. The three complement each other's strengths and weaknesses, is the poly edge of the seven star hot pot advertising release of the troika. Specific advertising content, form and arrangement are as follows:
The first phase of the push brand image
Through the release of hard and soft advertising, so that the public understands the "poly edge of seven stars" where to come from? What are you doing? Where do you want to go? Borrow the power of the past "seven stars". The next, and the next, and the next.
(1) pre-opening advertising
Through soft advertising, to be published in Chongqing Evening News or Chongqing Morning Post to introduce the origin of the "seven stars of the gathering edge", to convey the brand's purpose of the concept of "gathering the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge of the edge, the heavy sentiment to speak of discussion" and "Service concept, people and return to the edge, cherish the edge of the precious", to enhance the attention of the public. In addition, in Yuzhong District, the government building at the entrance to the street erected a card outdoor billboards, attracting local consumers.
(2) the opening of the advertisement release
First, with the live shooting of the gathering edge of the seven-star hot pot stores as the background of the advertisement, respectively, in the Chongqing Evening News and Chongqing Business News to do the advertisement, and the opening of the "gathering edge of the seven-star, the stars are reflected in the buy-one-get-one-free" activities as one of the contents; second, the content of the advertisement is largely the same as the above, using printed promotional materials. The same, the use of printed promotional materials distributed to the hot pot store around the community households, units and individuals, its promotional materials can be printed on some of the small knowledge about the constellation, to increase the fun and preservation.
(3) after the opening of the advertising
To be operated into the normal state of affairs, held a small seminar, which is designed to provide journalists with a pretext. The theme of the seminar is: "seven stars high shine" phenomenon through what? At that time, the invitation to Chongqing Evening News, Chongqing Morning Post, Chongqing Business News, Chongqing Economic News, Chongqing Cable TV reporters to participate in the meeting information with news reports to the public.
The second phase of the concept
This phase is intended to be in the Chongqing Evening News or Chongqing Business News catering special issue of the full range, systematized, step by step to introduce the poly edge of the seven-star hot pot advertising appeal point: "seven stars high". Before and after a period of seven weeks, weekly introduction of "a star", so that the public feel the poly edge of the seven-star hot pot flavor, and gradually on the soup, dishes, utensils, environment, service, management, to join a comprehensive understanding, so as to achieve the "edge of you and me, and take care of her! "
These are the first time I've ever seen a brand new product.
Hot pot store marketing activities program Part II
One, the theme of the event
Pure aroma can be smelled, health can be seen - xx (store name) to celebrate the festive season, to meet the New Year's Day
Second, the store decoration
Decorations. You can choose some of the Chinese knot, traditional window flowers and other stickers in the store in a conspicuous position, to show the festive atmosphere.
Employee dress, during the New Year's Day, the staff dress can also be adapted to the festive atmosphere, female employees can be red cheongsam and other national characteristics of clothing, to support the New Year's atmosphere.
Third, the time schedule
In principle, the overall activity of the planning program should be developed in December before down, for the implementation of the time set aside enough time, if there are any problems also have time to modify the response. A timeline is provided for reference only.
1) December 1-8 to develop a specific layout plan, develop a publicity plan;
2) December 5-15 to determine the activities of the drinks, menu;
3) December 5-15 to approve the cultural program;
4) December 15 - 20 Christmas decorations, arrangements;
5) December 23 to do all the preparations for Christmas activities, determine the person in charge of each link;
6) December 26 - December 30, New Year's Day decorations, arrangements;
7) December 31 money to do all the preparations for the New Year's Day activities, determine the The person in charge of each link.
Fourth, poster design
Whether it is Christmas or New Year's Day, the production of themed posters, the need for restaurants to decide according to the style of their own stores, highlighting the characteristics of the store. And to attract attention, placed in the most conspicuous position in the restaurant:
Generally speaking, the requirements of the style of matching, such as more traditional Chinese restaurants, Christmas period can choose to display the characteristics of the store at the same time into the Western elements, the combination of Chinese and Western design; and during the New Year's Day period can be in the restaurant's antique atmosphere on the addition of festive elements; and for the emerging trend of the restaurant, whether Christmas Or New Year's Day, you can add some more lively illustrations within the posters and leaflets, using brighter colors; if it is a high-end Western-style restaurants or cafes, then during the Christmas period you can let the posters and leaflets highlight the Western traditions, and during the New Year's Day, you can add some elements rich in Chinese characteristics.
V. Advertising
1. Network publicity: the network has become the mainstream of today's era, so the use of microblogging, microblogging public number, etc., will be released on the network, from the publicity of the event to the event, take photos published on the website, publicize the event, and draw lucky fans to participate in the free, to attract the public eye, microblogging and microblogging marketing to do place;
2. Group purchase publicity: In recent years, group purchase of this Internet emerging consumer model has emerged, many young fashionistas will also choose to group purchase this preferential way to spend. In this advertising campaign, may wish to join the group-buying mode to attract mass consumption;
3. Through the store decoration, to create Christmas or New Year's Day atmosphere, in Christmas can be used to Christmas tree, Christmas hats, etc. placed in the outdoor conspicuous place to attract consumers to the store;
4. The production of festive promotions promotional racks for the publicity of easy to pull;
5. To new and old customers to publicize our Christmas and New Year's Day activities;
6. SMS publicity: to the existing new and old customers sent Christmas, New Year's Day blessing SMS, publicity holiday promotions.
Six, the activities of the arrangement
1. set the theme
Set a theme for the event, such as "Happy Christmas, enjoy the food", "Celebrate New Year's Day, XX restaurant with you" and so on;
2. > 2. Set up a "Christmas and New Year" thematic cultural wall
In the lobby of the restaurant on the side of the special production of "Christmas and New Year" thematic cultural wall, this special way to dress up the festive atmosphere of the hotel and restaurant, the entire cultural wall is full of hanging Snowflake pendants, Santa Claus like, golden wreaths, small stars, etc., employees in the cultural wall to write down their blessings on Christmas and New Year's Day New Year's expectations, customers can also write their own message in the above, the active cultural atmosphere so that everyone in the New Year's arrival of the moment of confidence.
VII. New Year's Day activities
1. The addition of "red packets" activities, red packets can be given to the store's vouchers.
2. Set up a lottery
3. Specialties:
4. New Year's Day food activities
5. Develop a "New Year's Day package", the point of the package to give a certain discount.
6. Each table during the New Year's Day can get a restaurant special snacks
7. Add a New Year's special dish name, highlighting the festive atmosphere
VIII, copywriting
During the New Year's Day, the Western-style restaurants and cafes can be integrated into the traditional elements of some Chinese, while the Chinese-style teahouses and traditional style restaurants, you can use the classical Chinese culture and traditional poems to make some publicity. some publicity.
Nine, the background of the music
1. joyful
2. step by step
3. small peach red
4. purple bamboo tone
5. flowers and moonlight
6. flowers and young people
7. A fine jumping moon
8. small neon
9. Spring Festival Overture
10.Forest Rhapsody
Hotpot Restaurant Marketing Program Part III
I. Company Overview
xx City "128" Shabu Shabu Hotpot Restaurant is located at No.120, People's Road of xx city, which can be reached by No.31 bus. You can take bus no. 31 in the city and get off at the city cross station.
128 was founded in December 2001 in Baotou, the "hotpot capital" of Inner Mongolia. With its novel three-flavored hotpot, unique five soup flavors, eight combinations of pot bases, and excellent quality of Inner Mongolia special fresh lamb, coupled with a strong traditional Chinese culinary culture and profound modern marketing management, the restaurant has been an instant success. In the highly competitive hot pot industry to rise, so as to become a bright catering star.
Headquartered in Baotou, Inner Mongolia, Inner Mongolia 128 Catering Co., Ltd. has been the State Administration for Industry and Commerce Trademark Registration, three flavors of hot pot and lamb processing new technology has been awarded two national patents. December 2003 and was named by the China Culinary Association, "Green Catering Enterprises" title. Fresh Lamb House people with a high degree of responsibility and dedication to quality brand, integrity and development, while gradually forming a set of franchise, planning, training, distribution, management, marketing, professional management model. Now in the country to develop more than 300 franchises, 90 regional general agents. And is an unstoppable speed to the rapid expansion of the country.
The company's goal is: to create the first brand of Chinese hot pot industry. Service tenet is: customer first, in all aspects of the realization of customer satisfaction rate of 100%. Fresh Lamb House was created in 2001, the production concept continues to innovate, in the country to create more than 300 franchise chain stores. The company in the process of rapid development, to maintain a practical, steady consistent style, realistic, innovative style to drive the overall corporate outlook to improve, promote the fresh lamb floor chain business into a new level.
Environmental analysis
1. Macro/micro environmental analysis
To understand shabu-shabu, it is important to understand the origin of shabu-shabu. The legend of shabu-shabu originated in the Yuan Dynasty. In that year, Yuan Shizuizu Kublai commanded a large army on an expedition to the south. During one of his marches, he was reminded of his hometown dish, lamb stew, and ordered his men to kill the lamb and make a fire. Cooks know that his temperament, and then in a hurry, the knife cut down more than ten slices of thin meat, put in boiling water and stir a few times, to be a change in meat color, and immediately fished into a bowl, sprinkled with fine salt. Kublai Lie even ate a few bowls turned on his horse and led the army to meet the enemy, the result was a victory. In organizing the celebration of the banquet, Kublai Lie especially ordered the mutton slices. Chef busy welcome forward, said: "this dish has no name, please handsome master give name." Kublai laughed and replied, "I'll call it 'Shabu Shabu'!" From then on, "shabu shabu" became a palace delicacy;
Shabu shabu is characterized by fine knife work, thin slices of meat, and flavorful seasonings. The seasonings generally include sesame paste, Shaoxing yellow wine, soy sauce for tofu, chili oil, pickled chives, marinated shrimp oil, and special soy sauce. When eating, customers sit around a fireplace, shabu-shabu the slices of lamb into the boiling broth, then dip them in the seasonings and eat them as they go, making them delicious. Shabu-shabu is enjoyed in all seasons, but in winter. Outside the window there is snow, a cold scene, but indoors it is steaming hot, with a few friends eating and chatting, another hot scene. After centuries of development, shabu-shabu has become a popular choice for everyday dining out;
Dong Lai Shun Restaurant, located near the Dong'an Market on Wangfujing Street, has a long history and is the place to go for shabu-shabu. In addition, shabu-shabu stores can be found everywhere on the streets of Beijing and Shanghai, showing that shabu-shabu has taken a high place in people's hearts. In mainland cities like Xinxiang, shabu-shabu also has a strong appeal, as evidenced by people's enthusiasm for hot pot restaurants;
In mainland cities like Xinxiang, where people don't have a lot of access to grassland byproducts, shabu-shabu has a strong appeal in the minds of the public compared to milk and other products that are already popular in the mainland. According to surveys, especially in winter, people like to eat things that make their bodies hot, and hot pots are of course the first choice. And warm tonic like mutton and beef are also good for people's health;
Therefore, the objective environment in the XX region is very favorable for this new branch of Fresh Lamb House, and opening a shabu-shabu restaurant when shabu-shabu is not yet very popular in Xinxiang is even a good time to enter the market.
2. Competitors, Opportunities/Threats Analysis (OT Analysis)
Dong Lai Shun Shabu Shabu Restaurant is the most famous and oldest shabu shabu restaurant in Beijing and even in the whole country. It was founded in 1903 by a Muslim named Ding Deshan. Dong Lai Shun's shabu-shabu practice has almost become a model for domestic shabu-shabu, which won the Golden Tripod Award for quality products from the Ministry of Commerce system in 1989, and was recognized as a halal flavor food in the first national halal cooking competition in 1994.
But there are no Dong Lai Shun branches in XX, where there is a long history of large-scale shabu-shabu-based hot-pot restaurants. Koufuju, a hotpot restaurant with its head office in Beijing, is located in the middle of Renmin Road in Xinxiang City. Established in 1998, it has opened four branches in the XX city area and has a strong influence in the XX city hotpot industry. Jin Yong, after tasting the lamb at Koufuju's Beijing head office, praised it and wrote an inscription in the store. Formally, the good quality of Koufuju's food has earned it a reputation among the public. In addition, there are also "Old Beijing" Shabu Shabu Restaurant, "Grassland Xingfa" Hot Pot Restaurant, "Chang Lai Shun" Lamb Stew, and Bamboo Garden Hot Pot City, which have a certain degree of influence and good reputation in different areas of the XX city.
In such a competitive market, it is difficult to survive without a unique advantage, and Fresh Lamb House has fully realized this by gradually developing its own unique way of making shabu shabu, and also its own Inner Mongolian lamb cooked in such a way that it has a different and pure taste;
128 has 10,000 acres of lamb production bases, and every serving of lamb you taste is carefully selected from the pure fresh lamb floor meat that is now slaughtered, processed, and sliced. Fresh lamb floor all selected within one year old lambs through the de-acidification, de-tendonization, detoxification and other multi-process refined. It is characterized by tender meat that does not get old after a long time of shabu-shabu. Eating it often has the effect of tonifying the qi and kidneys, nourishing the yin and yang, warming the stomach and strengthening the body, and is especially effective for those who have just recovered from illnesses. The first original three-flavored hot pot has been chained across the country, occupying a certain market and winning a reputation. The store comes with the introduction of the mountain treasure soup, only drink without shabu, with health care, eye care, moisturize the lungs and eliminate toxins in the body of the efficacy, very suitable for office workers to eat. The cumin red soup is red in color, spicy and refreshing, with a long and fragrant aftertaste, and has the effect of appetizing the spleen, removing dampness and wind, and eliminating fatigue, which is a merchant's food for leisure on weekends. This product is not greasy, spicy and not dry, eat for a long time do not get tired. People feel in the fresh lamb floor store is not only delicious food, there is a meticulous, comprehensive service, so that people have a meal at home as cozy. It is such a good product and good service, is now and in the future fresh lamb floor based on the fundamental;
adhere to the principle of the customer as God, wholeheartedly customer-centered service and business, is every businessman must adhere to the guidelines.128 in doing so, at the same time, the neighboring competitors are also launching their own new dishes, new food and new ways of eating. Therefore, 128 must realize this and stick to it for a long time to always be at the forefront of competition in the market.
Third, 4P analysis
In the marketing process of the enterprise, 4P this process has a significant impact. In the marketing mix concept of the 4P are product (product), price (price), location (place), promotion (promotion). This 4P (product, price, place, promotion) is the marketing process can be controlled by the factors, but also the main means of marketing activities, the specific use of them, the formation of the enterprise's marketing strategy; their use of good or bad, but also profoundly affect the fate of the enterprise in the future.
1. Product
As a hotpot restaurant, 128 is undoubtedly a hotpot-related product. 128's specialty is shabu-shabu, which is the strength of Fresh Lamb House, and it is also the signature food that Fresh Lamb House should focus on. In addition, all the food in the restaurant should be centered on shabu-shabu, which is the direction that the restaurant should stick to now and in the future, and all other products should be centered on it;
2. Price
128's store is 230 square meters in size, with a capacity of 150 square meters, and due to the size of the store and the consumption habits of the people of XX, the restaurant's per capita consumption is only 25 yuan. The per capita consumption of the floor is only 25 yuan per person. This price for the average consumer, is completely acceptable. Therefore, compared with other large-scale stores, Fresh Lamb Restaurant obviously has a certain price advantage. Fresh Lamb House should seize this advantage, in the case of not reducing the quality of meals and service quality, to attract more consumers in the middle and lower classes;
3, location (place)
128 is located in Xinxiang City, People's Road, No. 120, People's Road, Xinxiang, the new more busy streets, the flow of traffic is very large, especially on weekends and at night, there are a large number of consumers on this road. Some of the more upscale residential district from 128 is very close, coupled with the people's road in xx important geographical location and the surrounding developed transportation environment, have brought certain advantages for the operation of the fresh lamb building, very conducive to the promotion of corporate culture and in the general public in the erection of a good reputation;
4, promotions (promotion)
To set up a business in the short term Good image and a solid foundation, to take certain promotional means is essential, so that people are conducive to the understanding of the fresh lamb floor; therefore, at the beginning of the opening of the promotional means of publicity for the enterprise is essential. Publicity is an essential means of expanding the visibility of the enterprise, especially at the beginning of the opening, the enterprise must take this as the focus of the development of marketing programs, other activities should be carried out as the center;
Fourth, Action
Paper will not bring any benefits to the enterprise, only the actual action to bring benefits to the enterprise. Fresh Lamb House should be based on their own objective situation, to develop a marketing strategy in line with the local environment, to pave the way for the next step in the development of the enterprise. Specifically, the following strategies can be used:
(1) At the beginning of the opening, in the market, shopping malls, neighborhoods set up temporary or fixed stalls. (Can also seek partnership or retailers);
(2) in the store near the banner, send leaflets;
(3) the establishment of a number of mass organizations, issued by the preferential card, with the card can be preferential discounts;
(4) the establishment of a close customer relationship, in the customer's birthday, wedding anniversary or when sick, we give a small gift;
(5) the new product (5) when the launch of new products, with sachets of free gifts;
(6) please local celebrities or government officials to visit, inscriptions, photographs;
(7) in the local vegetarian cultural activities, such as the centenarian party held on the Chongyang Festival, to expand the influence of the vegetarian diet and the store;
(8) in the holidays to carry out the "love", "filial piety", "love", "love", "love", "love", "love", "love", "love", "love", "love", "love" and "love". ", "filial piety" activities, so that children for their parents to send health;
(9) to participate in public welfare activities related to health, wellness, beauty, fitness;
(10) holidays with the local media, the launch of hot pot lectures, hot pot columns, hot pot recipes.
Fifth, the goal
The company in the development of business at the same time, should be in accordance with the "quality-oriented, integrity to the noble, great achievements, winning the millennium," the spirit of enterprise, the "fine, sincere" word for the company's business philosophy, to customer As the focus of attention, pursuing the "product quality is life, quality service is the foundation, modern management is the means, customer satisfaction is the goal" business purposes. "Fresh Lamb House" in the implementation of the national quality management system on the basis of in order to maintain a good reputation and image, headquartered in Baotou, Inner Mongolia, fresh Lamb House head office, the national chain of raw materials distribution, the implementation of a unified, strong technical guidance and supervision of hotels and services.
Adhere to the "customer first, in all aspects of the realization of customer satisfaction rate of 100 percent" of the service purpose, and constantly improve product quality, and ultimately achieve the "create China's first brand of hot pot industry," the corporate goal, is the direction of the 128 struggle, but also the consumer. Consumers.