DQ is a chain brand focusing on ice cream products. DQ did not fall into a price war, but focused on quality upgrading and product innovation, and insisted on its own brand positioning. At present, CFB Group has more than 40 stores in DQ boldly adopted the design of national tide and local cultural landmarks.

DQ is constantly innovating every month, which makes DQ become one of the leaders of the new national trend from a pure western brand. In terms of product innovation and creation, CFB Group has been leading the global trend of new products in recent years. For example, Papa John took the lead in introducing pizza with folded food-lollipop cheese scones, DQ The Mixing Bowl in the world, puffs, cup-shaped ice cream and the upcoming "ice cream board".

DQ brand background

DQ was invented by an American named mccullough. The first DQ ice cream shop opened in Illinois on 1940. The origin of the name DQ: mccullough likes to call cows "Dairy Queen", so he named his ice cream products "Dairy Queen" for short, so people also call them "Queen of Ice Cream".

The most famous DQ ice cream is Blizzard series, and the classic ones are Oreo Blizzard, Strawberry Cheese Blizzard, Rum Grape Waffle Blizzard and so on. You can also add ingredients according to your own preferences, which can completely meet the needs of people for DIY ice cream.