Italians are indeed not used to American-style pizza, but what really caused Domino’s withdrawal from the Italian market was the impact of the epidemic and other major environments. Because of the epidemic, the catering industry in various countries has been greatly impacted. Now Domino's has closed its last store in Italy, which means that Domino's has completely withdrawn from the Italian market. Local people said they were not surprised by this result. Everyone knows that the birthplace of pizza is Italy, and they have it locally. Very authentic and delicious pizza, and they have long been accustomed to the local flavor, so naturally they cannot accept the entry of foreign brands. It is obvious that Domino's decision to enter the Italian market is very wrong.

The news that Domino’s has withdrawn from Italy, the birthplace of pizza, has aroused heated discussions among many people. Many people said that they are not surprised by this result. Domino’s is an American pizza brand, and the brand wants to be in the birthplace of pizza. It is indeed very difficult to win a piece of the world. Everyone knows that Italy is the birthplace of pizza. The locals do like to eat pizza, but it does not mean that they will like American-style pizza. According to the data, the locals prefer local pizza. Specialty pizza instead of American pizza, which to them cannot be called real pizza at all.

The failure of Domino’s is not surprising. Italians are indeed not used to eating American-style pizza. Pizza itself is a specialty in their local area. It is like someone trying to sell ice cubes to the Eskimos. It is impossible. To achieve success, the decision to position the market in Italy was a wrong decision in itself, and Domino's failure was also an expected result.

This is partly because Italians are not used to eating American pizza, and a large part of the reason is due to the epidemic. The epidemic has had a huge impact on the catering industry. During the epidemic control period, dining out was subject to certain restrictions. Many catering industries Everyone has declared bankruptcy due to the epidemic. As a catering industry, we should still keep an eye on the market to avoid unnecessary losses.