1. Research and site selection

There is a lot of knowledge about site selection. Site selection is different for different industries, and site selection is different for the same industry but with different budgets. In the fruit industry, you must first open a fruit store in an area with high traffic, and then consider the cost-effectiveness. The rent of large supermarkets is too expensive, so it is more suitable for items with high profit margins per product, such as clothing, restaurants, etc. Secondly, bustling areas are usually used by people for shopping and consumption. When you go shopping, you will buy clothes and shoes, eat and buy water, but you rarely go around carrying a bag of fruit. Fruit is a daily consumer product, and the main consumer group is uncles and aunts who cook. Therefore, the location of the store should be close to residential areas or relatively large bus stations. If it is a first-tier city, it is best to have a parking lot nearby. Of course, it is best to avoid competitors. It would be better if there are butchers and fish shops nearby, so that customers can buy food in one stop.

2. Fruit shop decoration and certification

Generally speaking, a simple decoration is enough. If you join a mature chain brand like Xianfeng Fruit, you don’t need to worry about decoration yourself. . Secondly, it takes a certain amount of time and energy to find shelves and air curtain cabinets. These are necessary equipment for opening a store. Brand new air curtain cabinets will be a bit expensive. If you don’t have sufficient funds, you can find second-hand ones which will be much cheaper. If the shelves can be customized by a decoration company, of course if you join Xianfeng Fruit, the headquarters will do it for you. Then while renovating, you must also apply for documents, such as a business license. The required documents are the original and copy of the ID card, the site certificate of the business place (copy of the real estate certificate or land certificate), the original and copy of the lease contract, and certificates. photo. In addition, you need to apply for a health license, then apply for a tax registration certificate, and apply to the local tax authorities and the national tax authorities within 30 days from the date of obtaining the business license. The required materials are: original business license, original and copy of lease contract, original and copy of ID card.

3. Fruit purchasing

The placement of fruits is a big knowledge, including which fruits should be placed in which position, and what should be used to hold them. Nowadays, there are companies that specialize in making fruit store shelves. They build shelves according to many issues such as the size of the fruit, the degree of perishability, whether it can be pressed, and the color matching. Here is a method you can try. Buy some second-hand foam boxes. They are available in many seafood wholesale markets and are not expensive. Then you can cut them according to the size, shape and color of different fruits, and then cover them with soft sponge or plastic. Green fake grass is available on Taobao. One thing that is very critical is the angle of the ladder shelves. If the angle of the ladder shelf is not done properly, the whole thing will fall off as soon as the guests touch it. It is recommended that you go to the wholesale market and buy some fruits and vegetables to try out, make more adjustments, and finally decide.

4. Opening

Before the official opening, you can conduct a trial opening. You can try some light activities, explain the trial opening to customers, and tell them when The purpose of the official opening is to familiarize yourself with the entire operation process of the fruit shop, or to do some publicity in advance, and you can try it for 2-7 days. Three days before the opening, select 10 products for promotion. These products do not need to be promoted because they do not make money. During the opening period, you can issue some return coupons. For example, if you spend 50 yuan or more, you will get 50 yuan coupons. Next time you come over and buy 50 yuan, you can get 10 yuan off. This should be determined according to the consumption level of your customers. Get Xianfeng Fruit franchise information