Hardcover shops please customers, develop members and win popularity. Bazzarri is less than 10 square meter fruit stand. Learn to fight "marketing war" in shopping malls, the effect is immediate, and the business exceeds that of peers. This is a new thing discovered by the reporter in his recent interview.

A "Xueyou Fruit Fair Price Supermarket" in a university in Wuchang is particularly eye-catching among many booths. The store not only decorated the storefront carefully, but also made great efforts in image promotion, replacing the wooden shelves with bright glass shelves. A four-meter-long banner was pulled out at the door to reveal the storefront signboard. Posters of various fruits were posted on the wall, and catchy slogans were designed.

In order to keep customers coming back, the store also engages in a "membership system". Every customer in our store can get a "discount card" and enjoy a 10% discount on the next fruit purchase; For dry goods such as biscuits, peanuts and melon seeds displayed in the store, a red "shopping bonus card" is set up in the store, and every time you buy 50 yuan, you will get a free 5 yuan dry goods.

The boss said that the customers in the store are mainly students, and the amount spent each time is not large, but stabilizing them with cards and points can ensure a long-term source of income. According to reports, since its opening in June last year, the store has developed more than 600 members/kloc-0, of which nearly 1,000 members will come every two or three days. This makes his shop sell more than 800 yuan a day.