Innovation and Entrepreneurship Competition Plan 1 1. Basic information on starting a business
1, company name: Cantonese soup shop
2. Industry type: service
3. Industry development prospect: Shanghai has a huge food consumption market, and there are many people who like food. In particular, soup is deeply loved by people, especially those from Hong Kong, Macao and Taiwan and Guangdong.
4. Main products (services) and business scope: all kinds of soups.
5. Personal information of the entrepreneur: I prefer all kinds of food.
6. Basic conditions for starting a business: project formulation-Cantonese soup shop
The funds are partly self-raised and partly borrowed.
The venue is located near mature residential quarters and commercial circles.
7. Current difficulties and plans: The current difficulties are insufficient funds, and I plan to raise funds by myself.
Second, the project market analysis
Reason for choosing the project: the soup market is still to be developed, belonging to the sunrise industry, and good food is acceptable to people.
Reason for choosing the venue: it is suitable to be located near mature residential areas and commercial circles, which is convenient for developing customer base and expanding market.
The basic situation of market survey: all kinds of food stalls and snacks are popular in Shanghai's food market. Small and medium-sized restaurants and teahouses have no special soup in a specific range, while restaurants and hotels basically only sell home-cooked dishes, and there is no conflict between them. The market survey shows that people in Shanghai generally attach importance to the quality of life, the quality of diet and their own health, which has great market potential.
Pedestrian street (within a radius of 200 ~ 500m) has about 0/000 households/kloc, and most of them are working-class, with good spending power. Living business circle (within the radius of 500~ 1000 meters), high-grade residential area, with about 400 households, avant-garde consumption concept and high consumption level. Near the business circle (within a radius of1000 ~ 2000m), there are about 3000 households in the downtown area, and there are many kinds of snacks, but there are no soup snacks. Generally speaking, the market potential is great and the consumption structure is reasonable.
Target customer analysis: the customer target is the residents and work groups around the store, and most of the customers are working-class people, businessmen, tourists and students. All the above customers have certain spending power. As long as the service price positioning is moderate, I believe it can be recognized by customers.
Analysis of competitors: There are two hotels, three snacks and specialty restaurants near the pedestrian street, such as: Gll wonton, KFC, McDonald's and chris Tingxi cake shop, all located here, which shows that this place has strong consumption power and is a place for businesses to compete. Although there are many competitors, our services are different, so these competitors are not rivals in terms of horizontal competition.
Market positioning of products (services): the service is positioned at the mid-range price in the catering industry. Win customers with high-quality products and services.
Third, marketing
Product service feature product recommendation feature cost price sales price
The old chicken soup of Radix Adenophorae, Rhizoma Polygonati Odorati and Millet is nutritious, delicious and nourishing. 8 yuan 16 yuan
The soup of bamboo shoots, lotus seeds and grouper is delicious, nutritious and nourishing 10 yuan 18 yuan.
Steamed rice with ham, mushrooms and chicken is nutritious and delicious. 8 yuan 15 yuan
Promotion methods: membership system, holiday preferential system, gift promotion system, door-to-door delivery system and advertising promotion system.
Distribution channel: form a chain by adding stores.
Competitive advantages: there are relatively few related industries with their own characteristics, and it is easy to attract customers when they develop in mature business districts.
Fourth, the enterprise organization
Number, job title, number of people, job content, salary limit, etc.
1 owner and manager 1 in full charge 1000
2 Chef 2 Soup Cooking 1200 yuan
3 Waiter 2 Delivery and Lobby Service 800 yuan
Enterprise organization and management measures: In terms of management measures, adopting attendance system, compensation system and commission system is conducive to improving employees' work enthusiasm and doing their work well.
V. Economic analysis
Investment budget and financing plan:
1, the joining investment is 50,000 yuan, of which the joining fee is 20,000 yuan, and the deposit is 20,000 yuan, and 10,000 yuan is used to purchase catering utensils for Cantonese soup.
2. Liquidity forecast, in which ① the start-up expenses1.8000 yuan, including advertising and decoration1.4000 yuan. ② Purchase counter and soup raw materials in the store 1 10,000 yuan. (3) The working capital for three months' expenses is estimated to be 20,000 yuan, including three months' rent 1.2 million yuan, salary of 0.9 million yuan and daily expenses of 0.4 million yuan. (4) the unpredictable cost is 4,000 yuan.
VI. Analysis of Risk Factors
Risk factor analysis:
1, site selection is risky.
2, personnel use
3, product quality assurance
4. Evaluation of the consumption power of the surrounding people.
Countermeasures for risk prevention:
1, the venue can be selected by professionals.
2. Personnel should be carefully screened and trained regularly.
3. The product quality should be checked from the source, and each working procedure should be done carefully.
4, do a good job of market research, have enough estimates of the consumption power of the crowd.
Seven, the enterprise start-up business objectives
1. According to the market forecast, the average daily sales volume will reach 300 copies within 3 months after opening, and 900 copies will be completed from June to September. In the first year, it was basically flat and had a slight surplus. Focus on stabilizing customers, cultivating members and stabilizing the enterprise system.
2. In the second and third years, development is the main focus. While developing personal consumption, group consumption is also developed, so that the turnover can reach the accumulation of funds, so as to develop other stores.
Innovation and Entrepreneurship Competition Plan 2 I. Overview of the enterprise
Main business scope:
The project I founded is to open a coffee shop near RT Mart, Taizhou, with snacks such as desserts as a supplement. At present, drinking coffee is a popular and cultural thing. Cafe is also becoming a high-level spiritual enjoyment for consumers, so our group plans to open a cafe near RT Mart, which will provide all kinds of coffee, bread, cakes and books for consumers to read.
Type of enterprise: manufacturing □ traditional industry
□ Retail □ Other
□ Wholesale □ Service □ Agriculture □ New Industry
Second, the personal situation of the author of the business plan
Previous relevant experience (including time):
I worked as a waiter in Starbucks for one month in 20xx, and I am familiar with the service attitude and customer's consumption psychology.
Educational background, relevant courses studied (including time)
20xx—20xx studied civil engineering in Taizhou Institute of Science and Technology, Nanjing University of Science and Technology.
Huang Liang and Li Yan both graduated from junior high school.
Third, the market evaluation
Target customer description:
The target customers are:
1, ordinary students or couples, RT Mart is not far from the South Institute of Science and Technology of the Pastoral Institute, which is convenient for students to come and spend.
2. Nearby residents and office workers There are several communities near RT Mart where there are many residents. Our elegant environment and complete facilities are also attractive to them.
Market capacity or expected market share of this enterprise:
With the improvement of people's living standards, people will know how to enjoy life more and more, so the market potential is huge and the profits are considerable.
There are three or four communities near RT Mart, but at present there is only one coffee shop, Wanda Starbucks, with a market share of 50%.
Changing trend of market capacity:
With the improvement of living standards, people will pay more attention to their own quality of life. Drinking coffee is a way to relax themselves, and it is also a good place to spend time chatting and gathering with friends. At present, there are white-collar workers, family groups, student groups and wage earners with stable income.
SWOT analysis
superiority
1, there are few similar consumer places nearby.
disadvantaged
1, less first-time entrepreneurial experience.
chance
1, close to the university town, will bring more passenger flow.
2. With the improvement of consumption level, more and more people.
threaten
1, more and more restaurants will become competitors.
2. KFC and other well-equipped consumption places in RT Mart will pursue high-end consumption places, and entertainment venues will bring more challenges.
Fourth, the marketing plan
3. Location
(2) The main reason for choosing this address:
There is a large supermarket with convenient transportation and close to residential areas, and the passenger flow is large.
(3) Sales method (select one and tick)
Products or services will be sold or provided to: □ end consumer retailers □ wholesalers.
(4) Reasons for choosing this sales method:
Coffee is a disposable consumer product.
V. Organizational structure of enterprises
The enterprise will be registered as:
Individual industrial and commercial households, limited liability companies, sole proprietorship enterprises and other partnerships.
Proposed enterprise name: xxxx
Employees of the enterprise: xxx
Job monthly salary:
Owner or manager, barista, pastry chef
Innovation and Entrepreneurship Competition Plan 3 The company adheres to the business creed of "market-oriented, customer satisfaction as the purpose", the enterprise spirit of "innovation, enterprising, honesty and enthusiasm" and the business philosophy of "harmony with others and strictness", serving the public and giving back to the society.
I. Services and products
Our company is positioned as a new education and service industry, and its main customers are students and parents who have certain spending power in rural areas. The lecturers hired by the company are all excellent students from well-known universities such as Tianjin University and Nankai University. Through three rounds of trial lectures, class approval and 360-degree assessment, they provide cheap and high-quality courses for rural students. In addition to face-to-face courses, in view of the scattered characteristics of rural students, we provide a network distance education platform and burn some courses into CDs to meet the individualized learning needs of students to the greatest extent. During the winter and summer vacations, we will organize training camps, invite famous professors and outstanding seniors to communicate with students, organize practical activities and cultivate comprehensive quality.
Second, the market competition analysis
Rural education is the focus of education reform and development in China. According to the statistics of authoritative organizations, the rural population in China (Mainland) accounts for 65% of the total population in China, with a low population quality, and the illiterate and semi-illiterate population is X billion. Among the rural employed population, illiteracy and semi-illiteracy account for 35.9%, primary school education accounts for 37.2%, and the number of college students per 10,000 population is X, with an average education level of X years. In recent years, due to the imbalance of education expenditure, the gap between urban and rural education and knowledge has obviously increased, which is concentrated in the teaching facilities and teachers' level of public schools. With the increasing demand for education in rural areas, the demand for formal private training institutions in rural areas has also increased greatly. At present, most of the training is organized by informal individuals, or short-term training is conducted by some city training institutions in the form of public lectures, with little teaching effect.
In order to fill the gap in rural education, the core competitiveness of our education and training is as follows:
1, the cost is low, the teachers hired are college students, and the teaching cost is low;
2. The company has a perfect training assessment system, and the quality of the courses is guaranteed;
3. It has a distance education platform, teaching CDs, etc., and is rich in teaching resources.
Third, marketing
In order to brand our company, we will invest a lot of money to publicize this product. First of all, the company's curriculum products and prices are reasonably subdivided and different prices are set. In terms of marketing, at the initial stage, through market penetration strategy, promote corporate image, build brands and increase market share; In the later stage, we will strengthen the curriculum development and design, enrich the teaching content, introduce new products, and shift the focus from hard publicity to cooperation with various schools, hold various competitions, and set up scholarships.
Iv. explanation of capital contribution
The company plans to register a capital of X million RMB, of which each founder will raise xx million RMB to ensure the management of the company by the team.
V. Return on investment and exit
At present, there are three main ways to withdraw venture capital in the world: IPO, acquisition and cancellation. Among them, enterprises adopting IPO usually need the support of a sound capital market; And cancellation means the failure of the venture enterprise. Therefore, in combination with our company's business objectives and the present situation of China's capital market, we have decided to adopt the way of managers' own acquisition or venture capitalists' continued shareholding to become strategic investors. We are confident that the second way will become the first choice for venture capitalists. If we choose the first way, we will realize the complete withdrawal of venture capital in the fifth year.
VI. Risk Analysis
Although Qiming Education Company has a broad sales market and a large customer base, risks do exist. Therefore, the team will be responsible for investors with a strong sense of responsibility, and comprehensively analyze the risks and coping strategies that the company will encounter after operation.
VII. Business Forecast and Financial Analysis
According to the company's characteristics of large cash flow and fast turnover, the company has established a good financial system and implemented a pay-as-you-go financial system, so that every penny can be used properly and appreciated continuously.
Innovation and Entrepreneurship Competition Plan 4 I. Project Introduction
Project Name: Ecological Chicken Raising in Woodland
Scope of business: local chicken and eggs.
Project leader:
Project investment:100000 yuan
Site selection: Xiagu Mountain woodland
Second, the market analysis
1, market demand analysis
With the progress of society and the improvement of people's living standards, people's living standards have changed constantly, especially in eating, and they generally pursue pollution-free and earthy and wild game. Ecological chicken farms cater to people's requirements for the word "soil", using high-quality chickens, stocking them in beautiful and pollution-free nature, eating natural Cordyceps, grasshoppers, earthworms, etc. in woodland, and supplementing corn, rice and sweet potatoes. Therefore, its chicken body is compact, its feathers are bright, its eyes are big, its skin is thin and bones are thin, its muscles are plump and firm, its fat deposition is moderate, its ketone body is beautiful, its amino acid content is high, its quality is tender, its taste is good, its taste is delicious and its flavor is unique, so it is deeply loved by consumers. At the same time, because native chicken and eggs are rich in nutrition, they are tonic for children's development and recovery after senile diseases, and they have characteristics that trap chicken can't have. Therefore, this product is in short supply in the market and has a good development prospect.
2. Market competition and benefit analysis
Economic benefit analysis: Raising12,000 chickens a year costs 70,000 yuan for chicken seedlings, feed, epidemic prevention fees, etc., and the income from producing chickens and eggs is140,000 yuan, with a profit of 70,000 yuan excluding costs. Therefore, it has good economic benefits.
Analysis of social benefits: Pollution-free food in woodland is what people want to eat in today's society. Raising native chickens in woodland caters to the needs of society and meets people's needs, which has a positive effect on strengthening the physique of the whole society. At the same time, raising native chickens in orchards is conducive to improving soil fertility and pest prevention. Therefore, raising native chickens on a large scale has certain social benefits.
Analysis of ecological benefits: Feeding native chickens in woodland is beneficial to fertile woodland, eating pests and protecting the ecological environment.
3. Mutual benefit between farming and environment
Raising native chickens in woodland can not only save feed, but also achieve pollution-free taste and rich nutritional value. According to a survey, a chicken can excrete 4.09 kilograms of manure for one to two months, and chicken manure is a high-quality organic fertilizer, which contains various elements such as nitrogen, phosphorus and potassium. After chicken manure is fermented, fertilized crops can directly absorb it, promote the decomposition of fertilizer and nutrients, and let crop roots absorb nutrients as soon as possible.
Third, the project plan
1, near-term plan
Within one year, the chicken farm will be turned into a chicken raising enterprise. Feeding with 1000 high-quality chickens every month, and adopting rolling development to achieve monthly batch sales, it has developed into a distinctive green food brand in the existing sales channels.
2, long-term plan
Within three years, establish a diversified and comprehensive development model of native chicken, woodland and other poultry. Breeding enterprises will use barren hills and woodlands and soil chicken manure to develop and green trees. In addition, the enterprise will carry out deep processing of native chicken products, such as quick-frozen native chicken, native chicken, etc., increase the added value of products, improve economic benefits, and finally become a three-dimensional ecological and diversified comprehensive breeding enterprise.
Fourth, the cost budget
1, salary budget
2 keepers, technicians 1 person, monthly salary 1000 yuan.
2. Investment budget
Note: The investment budget is calculated in one year.
(1) site construction fee: 5,000 yuan.
(2) Duty room and feed room: 6,000 yuan.
(3) One transport vehicle: 20,000 yuan.
(4) The calculation of raising chickens 1000 per month: 3,000 yuan for chicks, 0/10,000 yuan for corn and bran, and 2,000 yuan for water and electricity.
(5) The net, material tank, oil fee and other miscellaneous expenses are 3,000 yuan.
According to the above, the annual investment capital needs 10. 1 10,000. Because chickens are raised in several batches in one year, the initial investment is not required 10. 1 10,000. According to the consumption of chickens, vaccines, drugs and feed, the first batch of chickens needs 3. 1 10,000 yuan, the initial investment is about 50,000 yuan, the total investment of chicken farms is 35,500 yuan, and there is another 20,000 working capital. (Note: The cost in the market analysis does not include the agricultural vehicle fee, and the fixed place fee is equivalent. )
3. Operating cost budget
Raising chickens 12000 a year, the total cost is 10. 1 ten thousand yuan.
V. Risk prediction
1, operational risk
(1) Whether it is reasonable to choose the geographical location of the business site;
(2) the invasion of snakes, rats and other pests;
(3) Whether the chicks survive in high numbers;
(4) Whether the prevention and treatment of diseases are in place;
(5) whether the market is smooth;
(6) Whether the prices of feed and other items are low, and whether the actual investment exceeds the budget;
(7) Whether the management system is perfect.
2. Control measures
(1) When choosing a business place, you must conduct on-the-spot investigation, select more points, propose more schemes, and ask experts to evaluate and choose the best scheme.
(2) The henhouse shall be set reasonably, and the site shall be used for snake and rat defense.
(3) adopt high-quality chickens, improve the brooding skills of staff, and establish a scientific and high-quality brooding room.
(4) Hire professional native chicken disease prevention and control technicians, and put the disease prevention and control work in an important position.
(6) Hoarding feed, comparing with many companies, purchasing reasonably, making economic accounting for each investment, and being lenient or complementary in budget.
(7) Adopt advanced management system and the mode of combining cooperatives, farmers and employees.
VI. Marketing
1, marketing strategy
Combine large households with retail investors, set up professional cooperatives, increase commodity output, gradually expand the market, and finally build a brand.
2. Marketing methods
(1) Acquaintance recommendation: Introduce by acquaintances.
(2) Public relations marketing: using the relationship of chicken dealers to promote marketing by chicken dealers.
(3) Publicity and promotion: go to various towns and cities for publicity and promotion, especially the publicity of the main comprehensive markets in the city.
(4) Hotel promotion: go to hotels, restaurants, farmhouses and other places to promote.
(5) Personnel sales promotion: direct sales promotion.
(6) Street setting: Set up sales points in major comprehensive markets for direct sales.
3. Business Plan
(1) Develop the breeding forest land into two, forming a rotation stocking mode.
(2) Contact vendors and big buyers to stabilize sales.
(3) Set up chicken cooperatives to realize large-scale operation.
(4) Set up street sales points to improve economic benefits and visibility.
(5) Contact hotels, restaurants, etc. to establish a fixed buyer.
(6) When the short-term plan is completed, the long-term plan will be implemented, and a diversified comprehensive aquaculture enterprise will be finally established.