Definition of group meal
The successful experience of developed countries shows that the catering for staff of large industrial enterprises, commercial organizations, government agencies and other associations, students' meals in universities, primary and secondary schools, transportation, office buildings, exhibition catering and social food delivery have become important components of the catering industry. These markets all have the same characteristics, that is, their customers' consumption is not mainly in stores, but mainly in groups, and catering enterprises also make and sell food in batches, and obtain catering franchises through bidding, comparison and negotiation. Enterprises are in a monopoly position in fact, and it is easy to form large-scale operations. This is what we call group meals or group meals, referred to as group meals. ? [ 1]?
As a hot gold ingot in the catering market, the outsourcing of canteens in large enterprises and government agencies has begun to attract the attention of the industry. At the same time, the disadvantages of the current group meal industry, such as strong administrative intervention and lack of perfect market game rules, have also surfaced day by day.
Experts in the industry pointed out that there are huge opportunities in the group meal market in China. Only by improving the trading rules, the rigid access system and the rational supervision of bidding can we promote the real socialization, marketization and enterprise of group meals.
stage of development
Looking back on the course of group meals in China, it can be summarized as the following five stages:
1 Before the 1980s, all qualified institutions, government organizations and enterprises in China provided lunch for their employees in the form of "big canteens". The practice is to arrange dozens of employees owned by the whole people to preside over the canteen work. The kitchen equipment is simple and aging, the dining place is poorly decorated, the chef has no professional training, the cleanliness level is low, the dishes are mainly from the same pot, the menu changes little and the nutritional composition is not paid attention to.
2. From the 1980s to the 1990s, in addition to continuing the social "dining hall" model, the phenomenon of bringing meals from home was once popular, and quite a few people brought meals from home to work units. Some units also specially equipped simple equipment for hot meals, and assigned special personnel to provide heating services for employees with meals. In the early 1990s, some catering enterprises expanded their take-away business, and companies specializing in food delivery came into being. Poor sanitary conditions and low-priced box lunch are popular in major cities. At the same time, major enterprises and companies have turned the original hidden supplement and explicit supplement to solve the problem of employees' dining into direct payment. Although the difficulty of employees' dining has been alleviated to some extent, the problem of dining has not been fundamentally solved.
3. In the mid-1990s, with the rise of a large number of commercial office buildings and the introduction of advanced group meals in developed countries and regions, China group meals have undergone revolutionary changes. Group meals are not only no longer a problem that puzzles managers and employees, but also an important means to improve the rental and sales rate of commercial office buildings, which has attracted widespread attention from people in the industry.
4. At the end of 1990s, with the proposal of corporate meal reform, group meal reform in colleges and universities, and group meal reform in institutions and institutions, the socialization, marketization and enterprise of group meals have become the main theme, professional group meal companies came into being, and the group meal market began to take shape.
In the 5th, 2nd and 0th centuries, the development of group meals in China was unexpected. The breakthrough of its development was the demonstration effect of group meals in wholly-owned companies and joint ventures, followed by the socialization of group meals in listed companies and Chinese-funded companies. With the "three-oriented" group meals in enterprises, institutions, organizations, universities, middle schools and primary schools, the group meals industry in China will usher in the best development opportunity.
20 1 1 On March 30th, 2008, the 20 1 1 China group meal conference was held in Guangzhou, which was hosted by China Cuisine Association, the fast food professional committee of China Cuisine Association, the catering service industry association of Guangdong Province and the group meal professional committee of Guangdong Food Association. ? [ 1]?