As we all know, Didi is still alive and dead, and relevant departments have been involved in the investigation. The fate of Didi is no longer in their own hands. However, it is self-inflicted to end up in such a field. An enterprise that sells its interests in exchange for resources will eventually come to a tragic end without the support of consumers and the state.

However, just when Didi was overwhelmed by the online car service, another important business of Didi ushered in a crisis.

In the past two years, the community group buying industry has developed rapidly. Ali, Meituan, Pinduoduo and many other big companies took a fancy to this "cake", and Didi also founded Orange Heart Optimization.

With the backing of Didi, orange heart optimization has always had a good performance in market expansion. At present, orange heart optimization has basically led the whole industry, leaving many industry competitors behind.

However, at this time, Didi suddenly had a problem. It can be said that the dangerous situation of Didi is likely to bring disaster to orange heart optimization. Why do you say that?

Although the market expansion of orange heart optimization is very rapid, the performance of orange heart optimization is not optimistic in terms of profitability. Not only did it not bring a lot of economic benefits to Didi, but it even managed to operate by Didi's "blood transfusion".

Of course, this situation is by no means a case. At present, the group buying in this community is facing the problem of profit. Moving to the original community group buying means making money with small profits but quick turnover.

At present, due to too many employees in the industry and too much competitive pressure, enterprises have to increase publicity investment and burn money to earn word of mouth and market. This is naturally without any pressure for Ali and Tencent.

However, the drip of "spreading things" seems a bit overwhelmed. I can't protect myself, and I don't care about the life and death of orange heart. Therefore, to some extent, Didi's defeat has been decided.

This makes the current situation of orange heart optimization very embarrassing. It's like chicken ribs to Didi.

Losing must be reluctant. After all, we have invested a lot of energy and money in it. Seeing that we have survived a group of competitors, we will survive. Isn't it a failure to give up at this time?

However, if we continue to insist, Didi itself will invest a lot, which undoubtedly increases the tremendous pressure of Didi, which is not optimistic about the capital chain.

In fact, Didi should really think about how to deal with such a hot potato.

As far as the current situation is concerned, the community group buying industry is just like the original bicycle enjoyment, with too many bubbles and too much money burning, which is probably just a new "mirage".

Under repeated criticism, the industry gradually cooled down, and most of the competitors who struggled to kill in this industry ended up with only a chicken feather.

From a hundred schools of thought contend to few left, the remaining enterprises have no good end. The wages of employees are reduced, the number of shops is reduced, and the quality is reduced. Community group buying, which originally thought the future was bright, did not let everyone see hope.

Community group buying was originally due to illness, and everyone could not go to the market to buy food. As a convenient form for everyone, it is essentially a supplement to the market.

However, now, market trade has been hit hard because of its existence, and market vendors have a large backlog of goods because of its existence. Excuse me, is this still the original intention of the establishment of community group buying?

Officials once commented on the chaos of community group buying, saying that enterprises should not only see the benefits of a few bundles of cabbage and vegetables, but also focus on grabbing business with vegetable vendors, and should look at the sea of stars in the field of science and technology.

It is understandable for enterprises to make money, but it is not desirable to make money. As an enterprise, it should also bear certain social responsibilities. Only in this way can they become conscientious enterprises supported and affirmed by consumers and the state.

Therefore, for Didi, the business of community group buying should be liberalized, and it itself has fallen into public criticism. It is better to take an attitude of admitting mistakes and think about how to turn over a new leaf, which will be recognized by the government and consumers in the future development process.

As far as the current situation is concerned, it will be a huge burden and pressure to optimize the orange heart of Didi. It is possible to find a good destination for orange heart optimization in the subsequent operation. There are only a few companies left in the community group purchase. Some people may want to take over. Who will optimize the orange heart? This problem is hard to say at present.

At present, the community group buying market is gradually cooling down, but there is still a long way to go before the whole industry finally gets on the right track.

I hope that in the near future, community group buying and market vendors can reach a settlement, instead of fighting for an extra bundle of cabbage, and can cooperate amicably. However, to achieve this situation, it is not enough to rely on the efforts of a few people or a group of people. This requires mediation and mutual understanding.