The official explanation of the Arctic Ocean is that the Arctic Ocean soda is made of oranges as the main raw material without any chemical additives. Today, the purity of each bottle of soda juice is close to 4%, which is nearly twice as high as that of the old Arctic Ocean 20 years ago. "Orange-flavored" soda is the largest selling product in the Arctic Ocean, accounting for more than one third.
Moreover, in order to ensure the taste, the parent company of Arctic Ocean has set up a designated orange plantation in Wanzhou, Chongqing, and selected three-phase oranges as raw materials. These oranges will be squeezed into juice with a concentration of over 60% in Arctic Ocean's own processing plant in Chongqing, and then transported back to Beijing by a low-temperature transport vehicle with a temperature of MINUS 18 degrees. If so, it seems understandable that the products are more expensive in the era when "the chemistry teacher blended soda with additives" was heated up in Weibo.
The Arctic Ocean with a registered capital of 30 million yuan simply can't afford to enter the supermarket. However, the lowest entry fee quoted by Shangchao channel is 800,000 yuan. As an old state-owned enterprise, the Arctic Ocean must try its best to make ends meet, and besides normal operation, it must also bear more economic responsibilities left over from history, such as retirement subsidies for retired old employees.
In the whole Yiqing Food Group of Arctic Ocean, only Yili Bread and Arctic Ocean soda have 6000 retired employees. These people's subsidies and the cost of heating and maintenance brought by the unit housing allocation in those years were nearly10 million yuan per year-which determined that the Arctic Ocean could not afford the high admission fee of Shangchao at all, and it was impossible to place a large number of advertisements, so it would be more expensive.
The cost determines the essential price of the product, so it is more expensive than coke. The above is my personal opinion.