Kidney maintenance has no medical basis

Source: Nanfang Daily

Following "ovarian maintenance", there is another project called "kidney maintenance" Appearing in beauty salons on the streets of Guangzhou. It is said that this is mainly a project launched for men who are under social pressure. Taking care of your kidneys sounds like a good idea, but will it really work? On the occasion of "Men's Health Day", reporters learned about this.

Operation: just apply essential oils

Mr. Lu, who tastes fresh and delicious, is one of the earliest experiencers of kidney care. He said that this maintenance method is actually very simple. The beautician pours a little essential oil on the customer's abdomen and then massages it. According to the beautician, the essential oils containing sandalwood, rosemary, ginger, jasmine, lavender and other ingredients are mainly effective. Through acupoint massage, these essential oils can penetrate into the body. Essential oils with different components have different effects. Some are mainly for kidney care, while others are for prostate care. In addition, they can also treat insomnia, dizziness, backache, and even improve sexual performance.

The reporter learned that most of the kidney care methods currently popular in beauty salons use this "essential oil + massage" method. However, most of the essential oils in these beauty salons come from sources rather than being prepared by themselves. The reporter learned that on many websites, similar essential oils for kidney care are sold, with instructions on usage and efficacy.

Effect: It seems not obvious

As for the effect of this new gadget, Mr. Lu, who has only tried it once, said that it cost 200 yuan. In addition to feeling more comfortable at the time, it also I can't feel any special effect. The reporter learned that other men who had undergone kidney maintenance and prostate maintenance mainly responded that "they felt more comfortable and could relieve stress." As for the final effect, a man who had been taking care of it for several months said he felt "nothing at all."

A beautician told reporters that it is difficult to say how effective "kidney care" is. However, in order to make money, beauticians will still tell customers that it may take more than a few times to be effective. The beautician revealed that the wholesale price of a 100 ml bottle of essential oil is only a few dozen yuan, and it can be used for customers several times. The equivalent cost may be less than ten yuan each time, but the price of kidney care can reach one to two hundred or even higher. , the profits can be imagined. The beautician revealed that when there is no real effect, the beautician will usually say that the customer's supporting requirements are not met, such as diet and exercise, staying up late, drinking, etc.

Expert: The possibility of commercial hype is high

Whether such a maintenance method has a scientific basis, Huang Qingchun, deputy chief physician of the Andrology Department of Guangzhou Military Region General Hospital, asked after hearing about this project The first reaction is "conceptual hype". Director Huang said that after all, this essential oil, which is known as a plant hormone, is not a drug, so it cannot be said to have curative effect at all. However, the method of massage to maintain the kidneys is indeed mentioned in the theory of traditional Chinese medicine. For example, the Yongquan point on the sole of the human foot is used to maintain the kidneys. One of the acupoints on the kidneys. However, indiscriminate pressing on the stomach may not only have no effect, but may also cause damage due to improper massage techniques.

Professor Fu Wenbin, director of the Acupuncture Department of Guangdong Provincial Hospital of Traditional Chinese Medicine, also expressed doubts about this method of kidney care. He believed that although one cannot blindly conclude that this kind of care "must be wrong", according to the current medical mechanism Look, this kind of oil massage and other methods claim to be able to protect the kidneys, but there is obviously insufficient basis.

Our reporter Chen Jiali

In real life, there are many people with kidney deficiency. People usually need to eat some kidney-tonifying foods. This type of food is a top-quality food that nourishes and supports symptoms such as soreness and weakness of the waist and knees, impotence, spermatorrhea, and abnormal urination caused by kidney deficiency. Suitable varieties and cooking methods can be selected according to personal dietary preferences.

Animal kidneys: Eating animal kidneys has the effect of nourishing the kidneys and replenishing the essence. It is a concrete embodiment of the theory of "nourishing the internal organs with the internal organs" of traditional Chinese medicine. Because it is rich in protein, fat, vitamins and some rare trace elements, it is both nourishing and strong.

Sea cucumber: can nourish the kidneys and essence, nourish yin and strengthen yang. Rich in trace elements such as iodine and zinc. Can participate in regulating metabolism and lowering blood lipids.

The mucin and other polysaccharides contained in it have the functions of lowering lipids and anticoagulation, promoting hematopoietic function, delaying aging, nourishing the skin, and repairing tissues.

Shrimp: Skillful in nourishing the kidneys, strengthening the yang, and detoxifying the breasts. Rich in protein, lipids, minerals, vitamins, especially calcium and phosphorus, it is a good bone-strengthening product. The extract of shrimp meat also contains immune-enhancing substances.

Gorgon fruit: It has the functions of nourishing the kidneys and strengthening essence, nourishing the spleen and removing dampness. Contains starch, vitamins and minerals. It can be cooked with wolfberry as porridge.

In addition, animal meat, eggs, bone marrow, black sesame seeds, cherries, mulberries, yams, etc. also have kidney-tonifying effects to varying degrees.

Kidney-tonifying has a long history in China. In recent years, with various kidney-tonifying medical and health care products sparing no effort to promote kidney-tonifying, kidney-tonifying is now becoming a nationwide trend. In the process of gradual growth of the market, some symptoms of "kidney deficiency" also appeared.

1. The rise of the kidney-tonifying food market is due to "sex"

Shenyang Feilong's Yanshenghubao Liquid can be regarded as a pioneer (now perhaps called a martyr) in China's kidney-tonifying food market. In the early 1990s, Feilong skillfully attributed the troubles of some embarrassing men to "kidney deficiency". With the help of folklore of "tonifying the kidneys and strengthening yang" and relying on overwhelming advertising, he finally became a big player in China's health care products industry at that time.

After the success of Yanshenghubaoye, many people followed and made a fuss about "tonifying the kidneys" and "improving yang". Various manufacturers rely on out-of-context and deliberate misinterpretation of traditional Chinese medicine theories to create various concepts about "kidney deficiency" and "kidney deficiency", which ultimately point to the most original desire of human beings - sex. It can be said that the rapid growth of China's kidney tonic market is largely due to the sexual health needs of the people after they have solved the problem of food and clothing. The most successful one among them should be Huiren Shenbao Mixture, which relied on the profound meaning of "It's good for him, it's good for me" TV commercials, which quickly hit the hearts of men and women who pursue a harmonious life as a couple.

Is the kidney representative?

2. Tonifying the kidneys and strengthening the yang ≠tonifying the sex and strengthening the phallus

Traditional Chinese medicine theory believes that the kidneys are the "innate foundation" and "the source of life". Its physiological functions are to store essence, control water, control Qi, control bones, and generate marrow. It is closely related to human bones, blood, skin, and even teeth and ears. "Kidney deficiency" is divided into "kidney yin deficiency" and "kidney yang deficiency".

1. Kidney yin deficiency

"Kidney yin" is also called "true yin", "primary yin" and "kidney water", which refers to the yin essence of the kidneys. Kidney yin has the function of nourishing the internal organs and is the foundation of yin fluid in the human body. "Jingyue Complete Book" states: "Yin Qi in the five internal organs cannot be nourished otherwise." The symptoms of kidney yin deficiency are: five heart upsets and heat, dry mouth and tongue, poor sleep, red tongue, less tongue coating, and thready and rapid pulse.

Liuwei Dihuang Pills is currently the main product for treating symptoms of kidney yin deficiency. It was modified by Qian Yi, a famous pediatrician in the Song Dynasty, based on Zhang Zhongjing’s famous formula Bawei Shenqi Pills. At present, domestic Liuwei Dihuang Pills have reached a market size of 1 billion in annual sales. The main brands include Zhongjing, Huiren, Tongrentang, Jiuzhitang, Lanzhou Foci, etc.

2. Kidney yang deficiency

Kidney yang is also called "true yang", "primary yang", and "fire of life gate". Refers to the yang energy of the kidneys. Kidney yang has the function of warming and nourishing the internal organs and is the foundation of human yang energy. Kidney yang and kidney yin are interdependent, and the two are combined to maintain the physiological functions and life activities of the human body. Symptoms of kidney yang deficiency are: cold limbs, sensitivity to cold, pale complexion, impotence, premature ejaculation, mental energy, pale tongue, thin tongue coating, slow pulse, etc.

After reading this, we can find that sexual function health problems such as "impotence" and "premature ejaculation" have a certain relationship with kidney yang deficiency. The so-called "strengthening" of various kidney-tonifying products is aimed at kidney-yang deficiency according to the theory of traditional Chinese medicine. In fact, "tonifying the kidneys and strengthening yang" in the traditional Chinese medicine theory is a TCM theory of the body's resistance to diseases. Both men and women can nourish the kidneys and strengthen yang, rather than nourishing the male's "penis" in a narrow sense.

3. Pulse-tonifying and kidney-tonifying health food market

The kidney-tonifying food market is estimated to have a market capacity of over 10 billion. Although it has grown rapidly in recent years, it has not yet reached half of the market capacity. Therefore, many manufacturers are optimistic about this market. The kidney-tonifying food market is also a long-term market, because the needs of the people are really there.

Therefore, it is wrong to enter this market with the mentality of grabbing a handful and leaving. Although you can make short-term profits, you will give up a bright future.

The rise of the kidney-tonifying food market stems from people's demand for "sexual happiness." During the market development process, most of the products' partial success have taken advantage of people's misunderstanding of "kidney-tonifying and yang-enhancing". In recent years, the concept of "tonifying the kidneys and strengthening yang" has almost been done away with. The main reason is that people have not achieved the expected results after trying it, and the relevant departments are becoming more and more strict in supervising advertising.

We can find that most of the products with the concept of "strengthening" in the regional market, especially health products, now directly appeal for results, instead of going around in circles to "tonify the kidneys." During the market growth period of Huiren Shenbao Mixture, the focus was on sexual health. Later, due to advertising restrictions, it was changed to "warming and nourishing kidney yang". This has precisely contributed to the sustainable operation of Huiren Shenbao, and it is still firmly established. The top spot in the kidney tonic market. Looking at the products that focus on "strengthening", none of the products have a lifespan of more than 5 years, and products that have been successful in the past such as Yansheng Baohuangye and Royal Cistanche are not immune.

There is still a big problem in the kidney-tonifying food market. Consumers do not have a deep understanding of kidney yin and kidney yang, and they cannot clearly judge the cause of their illness just based on the instructions on the product packaging box. Some products even deliberately obscure the symptoms of "kidney deficiency" when promoting them. Liuwei Dihuang Pills, for example, were originally prescribed by pediatrician Qian Yi for children with kidney yin deficiency. Nowadays, many middle-aged and elderly consumers with kidney yang deficiency are taking them. The result can only be more "yin excess and yang deficiency". ". For example, Jingui Shenqi Pills and Guifu Dihuang Pills for treating kidney yang deficiency are also famous prescriptions passed down from Zhang Zhongjing. If the marketing strategy is appropriate, they should have better development. In addition, the female kidney-tonifying food market cannot be ignored. Platinum Planning suggests that the industry should unite to carry out correct education on kidney replenishment. Only when consumers are rational can the market become rational.

4. How to nourish the kidneys in the kidney-tonifying food market

The "Nei Jing" says, "Yin balances yang secretly, and the spirit is cured." Traditional Chinese medicine believes that the treatment of kidney deficiency relies on tonic (tonifying kidney deficiency) and purging (removing kidney turbidity) to achieve a balance of yin and yang. Platinum Planning believes that the healthy development of the kidney tonic market also requires the above two steps.

1. Supplement: Make up for the shortcomings of marketing

Regular kidney-tonifying products are currently mostly over-the-counter (OTC) drugs (health product approval does not have this effect, and it is illegal to rely on the direction of kidney-tonifying and yang-strengthening) Operation), and at the same time, the symptoms of kidney deficiency are relatively unobvious, and the therapeutic effect of kidney-tonifying products is not that obvious. Therefore, Platinum Planning believes that the marketing of kidney-tonifying products needs to combine some excellent methods of marketing of pharmaceuticals and health care products. At present, except for a few big brands, most products are left to their own devices and have shortcomings in marketing.

Because the symptoms of kidney yin deficiency and kidney yang deficiency are similar but the mechanisms are exactly opposite, if you choose the wrong product, you will fall into the opposite misunderstanding. Therefore, the sales channels for kidney-tonifying products should be mainly pharmacies, and it is best to have doctors guide consumers in purchasing. Simple terminal promotions are likely to do bad things for customers.

Kidney-tonifying products should be a daily health care product for consumers, and the price should be within the range that consumers can afford for long-term use. For example, the average daily price of Liuwei Dihuang Pills is generally 1-2 yuan, which is suitable for ordinary people; the average daily price of Tai Chi Bushen Yishou Capsules is 4-6 yuan, which is targeted at high-end elderly groups.

In addition, there are currently a large number of kidney-tonifying drugs approved by the state, but most of them have similar names such as "kidney-tonifying pills" and "zhuangshen capsules". They cannot be distinguished from competing products, making it difficult to grow bigger. . Therefore, the brand and product name should be clearly differentiated from similar products. Zhang Daning Huichun Ruyi Capsule does this better.

2. Diarrhea: Avoid illegal publicity

Among the illegal advertisements of medical and health products investigated and punished by relevant central and local departments, the two most common categories are kidney-tonifying products and tumor products. The illegal promotion of kidney-tonifying products mainly involves over-promise and false promotion in terms of "sex".

According to the State Food and Drug Administration, from January to February 2004, there were 68 types of illegal drug advertisements that were investigated and punished in accordance with the law more than 5 times.

Among them, Beijing Tongrentang Hongri Pharmaceutical Co., Ltd.’s Shenrong Sanshen Capsules, which ranked first and second respectively, appeared 37 times, and Jilin Province Shenhui Pharmaceutical Co., Ltd.’s Qiangshengchongli Brand Bushen Strengthening Capsules appeared 36 times.

The popularity of Zhang Daning’s Huichun Ruyi Capsules in 2003 was also due to the appeal of “kidney-tonifying and yang-strengthening” to improve sexual performance. In the advertisement, it was declared, “On the day of taking it, you will feel refreshed and the male physiology will be improved.” The reaction is strengthened, the essence and blood are full in 2-3 days..., the sexual quotient is comprehensively improved, and the physiological function is 10 years younger. "As I said, it will not last long. If you switch to a mild "restorative" route, you can make good use of the early brand effect (famousness). There is no need to still struggle with some new "tonal" products; there is no need to worry about the management department checking for prohibited ingredients; there is no need to worry about being notified every few days.

In addition, many kidney-tonifying products such as Jiujun Brand Cynomorium Gujing Pills, Luwei Bushen Pills, Bushen Pills, Gushen Shengfa Pills, and Longtai Yiqi Bushen Capsules have also been investigated and punished for illegal advertising.

The healthy development of the kidney-tonifying food market also depends on enterprises operating with integrity and compliance with laws and regulations. They should not sell their conscience and deceive the ignorance of the people for the sake of short-term interests.

Tricks to Preserve the Kidneys of Young Men

In the period of kidney deficiency, most patients suffer from listlessness, back pain, lack of energy, poor sleep (including insomnia, dreaminess, lethargy), sexual function Reduction of symptoms.

Health Self-Assessment--Kidney Deficiency Self-Assessment Self-Assessment for Men's Sexual Function Fatigue Do you understand your health condition?

When kidney yin is deficient, you may experience nocturnal emissions, excessive urine output, or greasy urine. , dizziness, tinnitus and other symptoms. In severe cases, there are symptoms such as deafness, dry mouth, night sweats, low-grade fever, red cheeks, and hot palms, soles, and palms.

Deficiency of kidney yang may cause back pain, loss of sexual desire, spermatorrhea, premature ejaculation, impotence, etc.

Factors causing kidney deficiency

There are many factors causing kidney deficiency, but the common causes are excessive sexual intercourse and excessive ejaculation. The frequency of intercourse varies from person to person. Generally speaking, it is appropriate to be not tired and in a good mood the day after sex. In terms of age, it is appropriate for young couples to have sex 2-3 times a week and for middle-aged couples 1-2 times a week.

Kidney-tonifying foods

There are many foods that can nourish the kidneys, among which the most simple, feasible, and economical one is sheep back bone soup.

Wash the lamb back bones and cook them for two hours, add onion and ginger seasonings as soup stock.

Those with kidney deficiency, weakness, weakness, and back pain can chop the sheep spine, add 30 grams of the Chinese medicine Cistanche deserticola, 1-3 grams of silk (wrapped in cloth), add water and fry together, 2 -After 3 hours, take the juice and add rice to cook into porridge, add seasonings and eat.

Sheep kidney also has many therapeutic effects on low back pain, weak feet and knees, spermatorrhea and impotence caused by kidney deficiency.

The cold winter is the time to nourish the kidneys

Before and after the winter solstice, people take supplements, accumulate nutrients, and strengthen their bodies. Health experts from past generations have proven through practice that winter, when the wind is biting and the land is covered with heavy snow, is indeed the best time to maintain kidney qi.

Traditional Chinese medicine believes that the kidney has functions such as storing essence, controlling growth, development, reproduction, and controlling water metabolism, and is called the "innate foundation". Kidney deficiency and sperm loss are one of the important factors causing organ dysfunction and disease. Therefore, many health experts regard kidney nourishing as an important measure for anti-aging.

To nourish the kidneys, we can start from the following aspects:

Nourishing essence and protecting the kidneys. The aging of the human body and the length of life span are largely determined by the strength of kidney qi. "Huangdi Neijing" points out: "Essence is the foundation of life", and "Shoushi Baoyuan" says: "Essence is the master of the kidneys. To maintain health in winter, sexual life should be appropriately controlled, and sexual desire should not be indulged and kidney essence should not be damaged." The above health experts remind us that essence is the basic substance that constitutes the human body. Whether the essence is strong or not is also the key to determining people's longevity. Excessive loss of essence will hinder the "destiny". Winter belongs to water, its Qi is cold, and it controls storage. Therefore, in winter, it is advisable to nourish the essence first and exercise moderation in sexual life to promote longevity.

Food, medicine and porridge warm the kidneys and replenish the superficial marrow. The essence in the kidneys depends on the subtle nourishment of water and grains in order to be continuously filled and mature. The temperature is low in winter, and the kidneys like warmth. People with kidney deficiency can achieve better results through dietary recuperation. There are many kinds of kidney-tonifying foods. In winter, you can generally choose warm foods such as walnuts, wolfberry, dog meat, mutton, black sesame seeds, and longan meat.

Kidney deficiency can be divided into yin deficiency and yang deficiency. Only by taking appropriate supplements and taking appropriate meals can significant effects be achieved. For kidney yang deficiency, you can take mutton porridge, deer kidney porridge, leek porridge and other foods that warm the kidney and strengthen yang; for kidney yin deficiency, you can choose products that nourish the kidney essence, such as sea cucumber porridge, rehmannia glutinosa porridge, and wolfberry porridge.

Appropriate exercise can strengthen the kidneys and body. Limb functional activities. Including the movement of joints, tendons and other tissues, it is controlled by the liver and kidneys, so it is said that the liver and kidneys have the same origin. People who are good at maintaining health pay more attention to physical exercise in winter to achieve the effects of nourishing muscles and bones, relaxing muscles and activating collaterals, smoothing blood vessels, and enhancing one's own resistance. When exercising, the amount of exercise should be appropriate. Walking, jogging, fitness, and Tai Chi are all good forms of exercise. As long as you persevere, you will surely achieve the purpose of strengthening your kidneys and body.

Tremella fungus and rock sugar to nourish yin - kidney-tonifying food

[Ingredients] 10 grams of tremella fungus, 1 egg, 60 grams of rock sugar, and appropriate amount of lard.

[Method] Remove the stems of water-haired Tremella fuciformis, remove impurities, rinse well, add an appropriate amount of water, boil over high heat and then cook over slow fire until the Tremella fuciformis becomes crispy. Add rock sugar and stir until dissolved. Take the egg whites and add a little water, mix well and put it into the pot, then bring it to a boil over a slow fire. Add a little cooked lard before taking it out of the pot.

[Usage] Take in the morning or before going to bed.

[Function] Nourishes the lungs and nourishes qi, nourishes yin and nourishes the kidneys. It is suitable for people suffering from AIDS (AIDS) lung deficiency and cough, afternoon hot flashes, night sweats, irritability, palpitations, insomnia, and chronic loose stools.

[Commentary] The polysaccharides contained in Tremella can improve the immune function of AIDS patients; egg white, rock sugar, and lard can be used to adjust the taste. This medicinal diet looks pure and pure, has an attractive color and taste, is sweet and smooth, and melts in your mouth. It is a traditional health-care medicinal diet.

Eat pork kidneys or wolfberries to nourish the kidneys and strengthen vitality

In the past, kidney nourishing methods were often achieved by eating pig kidneys, etc., but now it is due to the high cholesterol in viscera and seafood foods. Lots of worries. Traditional Chinese medicine says that foods that are rich in vitamin E and do not contain cholesterol are good kidney tonics, including stone fruits and black sesame seeds. Walnuts are one of the recommended stone fruits.

Other kidney-tonifying foods suitable for the elderly include yam, lily, wolfberry, black beans, lotus seeds, etc., which do not have a strong medicinal taste and are suitable for use in dishes. Yams can be made into soup or cooked together with rice, which has anti-aging and hypoglycemic effects. People who are often troubled by excessive phlegm can often eat lily stir-fry or stew rock sugar to maintain their health. Wolfberry also has the effect of nourishing kidney yang, but it is not suitable for people with high blood pressure or diabetes. Black beans are best cooked or stewed. Although it is also good to soak them in medicinal wine, the elderly should still avoid drinking alcohol. In addition, Tremella fungus, pollen, longan, royal jelly, malt, garlic, onion, shiitake mushrooms, etc. also have kidney-tonifying effects.

Red raw shrimp is not fresh - talk about kidney-tonifying food

Shrimp is a kidney-tonifying food, rich in protein and its decomposition products, and has a special delicious taste, no matter where you use it Various cooking methods can produce mouth-watering delicacies. Another advantage of prawns is that they have no thorns or fishy smell, so they are very popular among people.

What kind of shrimp is the freshest? Some people think that red prawns are the best. In fact, this is not the case. The astaxanthin contained in fresh prawns is mostly cyan or bluish-white after being combined with protein. However, this combination is unstable. With the extension of storage time or improper storage during business and sales, the protein in shrimp will gradually be hydrolyzed into simple compounds under the action of enzymes and microorganisms. As the protein changes, the properties of astaxanthin are also unstable, and it is gradually decomposed, causing the shrimp body to turn red. This shows that the quality of the shrimp has significantly declined and is no longer fresh. When cooked prawns are cooked at high temperatures, the protein in the prawns solidifies when exposed to heat, and the astaxanthin will quickly decompose and the color will turn red quickly. This reddening is normal and is not the same as the redness of raw shrimps. One thing.

Recommend several foods to nourish the kidneys

Yam: flat in nature and sweet in taste, it is a "top grade" medicine in traditional Chinese medicine. It has the effects of nourishing the lungs and spleen, and can nourish the kidneys and replenish essence. People with kidney deficiency should eat it regularly.

Dried scallop: also known as Jiang Jue Zhu. It is mild in nature, sweet and salty in taste, and can nourish the kidneys and yin, so people with kidney yin deficiency should eat it regularly.

Perch: Also known as perch and perch. It is mild in nature and sweet in taste. It can not only nourish the spleen and stomach, but also nourish the liver and kidneys and benefit the muscles and bones.

Chestnuts: Warm in nature and sweet in taste. In addition to tonifying the spleen and strengthening the stomach, they also have the function of tonifying the kidneys and strengthening the waist. They are most suitable for people with kidney deficiency and low back pain.

Lycium barbarum: neutral in nature and sweet in taste, it has the functions of nourishing the kidneys and liver, replenishing energy and improving eyesight, strengthening muscles and bones, removing low back pain, and long-term consumption can prolong life. It is especially suitable for middle-aged women with kidney deficiency.

Polygonum multiflorum: It has the functions of nourishing the liver and kidneys and replenishing essence and blood. Doctors of all ages have used it for people with kidney deficiency. Anyone with kidney deficiency who has premature graying of hair, weak waist and knees, sore muscles and bones, or a man who has nocturnal emission and a woman who has vaginal discharge should eat it.

Avoid or eat less: water chestnuts, persimmons, raw radish, raw cucumber, raw sweet potato, watermelon, melon, onion, pepper, mustard greens, cloves, fennel, pepper, mint, water shield, chrysanthemum, salt, Sauce, liquor and cigarettes, etc.