Led by its happy founder, it raised funds by itself, integrated resources and production power, and produced 64 TV series "Investment Environment Expo along the Yangtze River". The mayors of seven cities, including Nanjing, Zhenjiang, Yangzhou, Nantong, Suzhou, Wuxi and Changzhou, and many well-known entrepreneurs appeared in the film respectively. Expo was broadcast simultaneously in prime time on TV stations in seven cities along the Yangtze River. CCTV News Network, Evening News Network and Economic Information Network selected more than a dozen news items from Expo. In a sense, this is his happy debut, and it is also one of the early classics of China private TV participating in the operation of TV media.
1994- 1995
Its happy founder participated in planning the column "Half the Sky" and became the main planner and program operator of "Half the Sky Weekly Edition".
Its happy founder began to produce Scenery of Women, which is a trilogy for CCTV, including Wandering Singer Luo Qi, stage sisters and Living in Mutianyu.
1996
CCTV II was revised to implement a new system, and its happy founder became the image packaging, marketing and advertising operator of the "Life" column. On July 1 day, "Life" was launched, and the broadcast platform was the evening prime time of CCTV 2 and 4 programs.
In February, its happy founder filmed a long TV documentary "Back to Mosuo". Through the true record of a Mosuo girl Zeta Jiacima's mental journey from the city to the mountain village to find her spiritual home, it made a thorough and detailed observation of the Mosuo matriarchal family tradition, and at the same time provided a reference and profound reflection for modern civilized society. In June of that year, it was favored and bought by many foreign media at the Shanghai TV Festival.
1997
Beijing Qixinran Advertising Art Co., Ltd. was established. At the beginning of the company's establishment, it laid the operating concept of "relying on strong media and featuring integrated communication" and has been continuously implemented since then.
As the agent of Jiangsu Xinke Electronics Group, it participated in the formation and spread of this famous brand.
1998
As a pilot of CCTV reform, it gladly participated in the program creation and commercial operation of the large-scale interactive entertainment program Lucky 52 as an authorized production company. Spent a huge sum of money to buy the program model from the British ECM company, and carried out fruitful localization transformation.
1 1 "Lucky 52" started broadcasting on 22nd. (It was not broadcast until 1 1 month in 2008, and it was happy to be in the same boat with this CCTV gold medal column for ten years. )
The column of Digital Time and Space is broadcast on CCTV-2, which is a platform to meet the new industry tide and a window to integrate resources for the new digital industry revolution.
Its happy founder, Changzhou Municipal Committee and Changzhou Municipal People's Government jointly filmed a masterpiece of tribute to the 75th anniversary of the founding of the Party-the four-episode TV series After the Thunderstorm, starring the famous actor Li Yuanyuan, which was broadcast on a prime-time CCTV program.
1999
Beijing Qixinran Advertising Art Co., Ltd. won the title of "11999 Top Ten CCTV Agency" by CCTV for its leading performance.
At the end of this year, it gladly introduced a popular entertainment program from France, and carried out localization transformation. After three years of tempering and nearly ten real shots, it created a brand-new game experience program-"Golden Apple".
At that time, he gladly participated in editing and publishing the magazine "China Writers and Artists".
In 2000
On July 3rd, CCTV's second program was revised as "Economic Life Service Channel", and "Lucky 52" program entered CCTV's second night prime time by virtue of its excellent performance in ratings, occupancy rate and audience loyalty, further expanding the audience and brand influence.
10 17, the 100-issue special public service program of Lucky 52 was actually filmed, attended by celebrities such as Lu Ping, former director of the Hong Kong and Macao Affairs Office, Xu Yongguang, secretary general of the China Youth Foundation, famous director Xie Jin and famous TV personality Chen Hanyuan, and co-hosted by famous hosts Zhang Yue and Li Yong. The atmosphere was extremely warm and the program effect exceeded expectations. 128, the 100-issue special program of "Lucky 52" was broadcast, which created a successful example of the combination of entertainment programs and public welfare donations in domestic TV industry. In the program, three orphans from Jilin and Jiangsu won a total of RMB 320,000 in cash and a value of RMB120,000 in kind with their wisdom and knowledge. All these money and materials were donated to the scholarship fund set up by Jilin Orphans School. Lucky 52 has stepped onto a new level.
1Feb. 9th, an academic seminar with the theme of "Practice, Reform and Improvement-Development Trend of Educational TV Entertainment Programs with China Characteristics" was held in Beijing. Attending experts Wang Fu, deputy director of the research department of CCTV, Wang Wenbin, former director of the economic department of CCTV, and Professor Yu Guoming from the School of Journalism of China Renmin University gave unanimous praise to the performance of Lucky 52 since it was launched for a hundred times, and put forward valuable suggestions on its development direction.
1February 17, the long-planned "Lucky 52" high-level seminar-"From Puzzle to Public Welfare: Seminar on the Development Trend of Puzzle TV Entertainment Programs with China Characteristics" was successfully held in the International Conference Hall of Xinyuan Hotel in Kyoto. More than 40 representatives and experts from Publicity Department of the Communist Party of China, State Administration of Radio, Film and Television, Ministry of Civil Affairs, Renmin University, Tsinghua University, China Academy of Social Sciences and Nanjing Normal University attended the meeting. As the producer and advertising agent of Lucky 52, our company co-organized the meeting.
1Feb. 25th, the "2000 China TV Program List" sponsored by New Weekly and excited net, and co-organized by CCTV Sophomore, Sina.com, Phoenix Satellite TV and other media organizations was announced. This is the first time that China has produced a TV program ranking by public opinion voting. Lucky 52 won three awards: Best TV Program of the Year, Best Game Program and Best Game Host.
On July 20th, he joined advertisement operation in CCTV's second set of Guide. 1February 12, the company obtained the exclusive contracting right for two sets of guides. It indicates that the company has made great progress and promotion in media scale and professional management.
122 October, the sample film of "X Classroom", which it happily developed, shot three episodes to analyze China characters in an alternative way. Every Chinese character in Home, Time, and Happiness can solve another interesting thing. Zhao Shimin, a famous music critic and teacher of the Central Conservatory of Music, and Jiang Xiaohan, a famous child star, were the guests.
On September 12, the company's first film Peacock was launched in Henan, directed by Cai Shangjun. This is a film experiment to a screeching halt. This is a meaningful and exquisite humanistic film. After the early operation, the company turned to the production of Peking University Huayi and Century Heroes. In 2003, the famous filmmaker Gu Changwei chose this film as his first film. Later, the film won the Silver Bear Award at the Berlin Film Festival.
200 1 year
On March 26th, the company cooperated with the advertising department of CCTV to promote long-form advertisements on the platform of Business TV.
On May 18, the company and the advertising department of CCTV formally signed the contract for Business TV, and the project started. (Withdraw from the contract in September for some reason).
On June 2nd, the company leaders discussed the development cooperation of the column "Healthy Living" with relevant personnel of CCTV.
On August 2 1 day, "Healthy Living" was recorded in the studio of Guangyuan, and the topic was "Love Fat is not negotiable", and the host was Lily Lyu. 120, Healthy Living was recorded in ATV Studio, hosted by Lily Lyu, and the topic was "Insomnia". 1 1 On July 7th, "Healthy Living" was filmed in ATV Studio for two issues: People who can't sleep and Eating Spicy Food. The program mode is finally confirmed.
From June 22nd to 29th, entrusted by CCTV, the company held planning meetings in succession, and began to revise the column of The Second Starting Line, forming the program conception and framework of Youth Company. From August/KLOC-0 to 3, "Youth Companion" entered the scene and was shot twice in the 800-meter studio of Taiwan. The topics are "Filial Piety" and "Privacy", hosted by liang wang.
From August 30th to 3rd1day, the company planners cooperated with CCTV to rehearse the "guessing heart" version of Youth Company again, which was successful. On September 13, Taiwan 1000 square meter studio, "Youth Companion" was recorded twice, which was successful, with Yu Zhou and liang wang as hosts respectively.
On September 2 1 day, the sample of "Youth Companion" was sent to the leaders of Taiwan Youth Department for examination and approval.
On August 29th, CCTV initially confirmed that "The Golden Apple" was launched on a set of 2002 1 month 1 day.
On September 2nd, the company leaders met with the producer of "One Blue Sky" of CCTV Children's Department in North China Hotel and agreed to cooperate for the revision of the program.
1February 15, the company held a planning meeting for Blueprint Witness, and determined new forms, including "The Big Dipper Square" and "The Sphinx Gate".
On July 7th, the leaders of the company met with Liu Chunyan, the children's department of Taiwan, to discuss the revision of "The Big Windmill", and to plan new forms of children's programs and interactive game programs. On July 27th, the new program name "Doll 1 Pull 1" was confirmed.
On September 23rd, "Doll 1 Lead 1" was successfully recorded in the scene.
1 February 10 "Doll 1 Lead1"was broadcast on a CCTV program18: 25. After the broadcast, the response was strong, and the ratings continued to climb. In the second week of the broadcast, the ratings reached 2.69%, ranking eighth in the CCTV program that day, which was about 0.5 percentage points higher than that of the previous programs at the same time. Since then, this column has become the main brand of Windmill, which has been influential for many years.
1 1 On 28th, the company held a planning meeting to discuss the off-site large-scale linkage scheme of Lucky 52. 1February 2, the off-site large-scale linkage pilot began in Nanchang.
1February 19, a set of "The First Image of China China" developed by the company for CCTV in prime time was submitted to the editor-in-chief for review.
On April 8, company leaders attended the cooperation forum of Sunshine Satellite TV. Great enthusiasm for this direction has formed a good start for cooperation.
On July 25th, the drama "Rich Dad and Poor Dad", which he happily invested and produced, premiered in Beijing Qingyi Theater and was a success. Since then, the play has toured the whole country for many rounds, and the response has been great.
In 2002
1 month 10, the leaders of CCTV Youth Center reviewed the broadcast tape of "Golden Apple" which the company participated in the research and development, and confirmed the program form. 1 month 12, "Golden Apple" was officially broadcast on CCTV 1, and the "Golden Apple" was officially harvested. This is the second CCTV column developed by the company after "Lucky 52", which has a great influence.
From March 14 to 18, the new version of Golden Apple, which was created by the company, was filmed in southern Anhui. On March 28th, the expression "Game Experience Program" in the program form of "Golden Apple" was confirmed by CCTV.
On April 12, it was pleased to hold the "CCTV-1New Edition" column advertising promotion meeting in Media Center. More than 300 people attended the meeting, which was unprecedented and effectively promoted the promotion and marketing of the new edition of Golden Apple.
From late June to early July, in order to better stimulate the viewing and promotion of programs, "Golden Apple" launched a local tour promotion activities. The promoters are divided into two groups, North and South, with a journey of more than 3,000 kilometers, covering nine cities from south to north, and thousands of people from all over the country participated in the promotion activities.
On June 1 1, the company held a "viewing report meeting of the large-scale game experience program" Golden Apple ",and the leaders of the Youth Center of CCTV and others came to the company for review and spoke highly of the new version of" Golden Apple "as" from a green apple to a red apple ".
1 month 12, the company recorded "Healthy Living" developed for CCTV, and ***2 issues of "People who love to lose their temper" and "People who forget things" were successful.
1 month 14, the company began to set up a column group for CCTV's "Blueprint Witness" program aimed at showing young people's creative imagination. On March 5-6, Blueprint Witness was shot for the first time, and the topics were Travels of the Great Wall and Wangfujing 30 years later.
On September 16, its cartoon animation company was established. China's first animated sitcom, Happy Things, was first produced. His cartoon "New Youth" won the best visual effect award in "Zhejiang Education Science and Technology Channel FLASH Competition"; Cancer won the "Top Ten flash Works of China 200 1 Year" award; Happy Things created "China's first animated sitcom".
In 2003
Since May 8th, CCTV has been revised, and all-day programs have been adjusted historically. "Lucky 52", as a high-quality column with the highest ratings and audience satisfaction in CCTV-2, landed in a set of evening prime time on CCTV. Through a set of high coverage, it will definitely drive the ratings of Lucky 52 to rise again and expand the audience. So far, since the launch of Lucky 52, with its excellent performance, CCTV has achieved two sets of daytime-two sets of evening-one set of night broadcast platform "triple jump".
10-12, the company's first sitcom "City Season 5" was filmed, with the main actors including Li Mei and Xing Jiadong.
This year, it was pleased to establish the Shanghai company.
1February, it was pleased to co-sponsor the "First Symposium on Sitcom Industry" with Shanghai Wenguang News Media Group in Shanghai, and conducted extensive and profound multi-faceted discussions at the moment when Sitcom was flourishing and facing a turning point. Sina broadcast live, which attracted major domestic TV media, columns, producers, investors and strategic critics. It was a successful meeting that was widely praised by people inside and outside the industry.
Its cartoons gradually gained popularity and won various awards: "Heart Belongs" won the gold medal in the "Aoqi Music Animation Grand Prix"; "I can't miss you" won the first prize of "Aoqi Music Animation Grand Prix"; "Eggborn" won the second prize of "Chery Cup Animation Competition"; "Dating" won the third prize of "Canon Cup Animation Competition" animation; "Sleepless Night" won the third prize of "NVIDIA5900 Cup" animation; "Self-made" won the second prize of "Hengya Cup Environmental Animation Grand Prix" animation.
In 2004
This year, it was gladly hired by the Television Research Committee of China Radio and Television Society as a deputy secretary-general level unit, and it was the only private unit in this authoritative professional institution to hold this position.
From March 8th to June 10, the first feature-length TV series "Princess De Ling" shot by the company was directed by Han Gang, and the main actors were: Lv Zhong, Zhang Jingjing, Sun Yifei, Huang Meiying and Liu Wenzhi.
1 1 On June 6th, the launching ceremony and press conference of the TV series "Wonderful Girl" co-operated by the company and CCTV were held. 1 1 month 7 —2005 1 month, shot by "Wonderful Girl". The main actors are Tao Hong actress, born 1969 and Jiang Wu.
The company's modern urban sitcom "The Fifth Season of the City" was broadcast in the 630 Theater of Beijing TV Station.
In April, the Social Education Center of CCTV clearly stated that it would transform the Friday edition of The Road to Health and entrusted our company to start the early development. On September 17, "Healthy Road and Healthy Star" was broadcast on CCTV-2. 10, the activity of "Healthy Road, Healthy Star" and "Healthy Community Walk" was launched. 129, the media promotion conference of "Lucky 52" and "Healthy Road and Healthy Star" was held in Media Center. /kloc-at the end of 0/0, the off-site community network construction of "Healthy Road Healthy Star" basically took shape, with the first batch of 399 communities in 30 cities. 1February 3rd, the first issue of the new edition of "Healthy Road and Healthy Star" was broadcast.
In April, the company officially became the authorized production company of CCTV-2 May Day special program "Supermarket Winner"; On August 2nd, our company became the authorized production company of CCTV-2 Eleventh Special Program "Supermarket Winner", and the investment promotion began. 1February 10, our company officially became the exclusive agent for authorized production and advertising of CCTV-2 Spring Festival special program "Supermarket Winner".
Happy things 1 premiered on children's channel of Tianjin TV station.
Its cartoons have won numerous awards: "Untitled" won the animation gold medal in "Sohu Animation Competition"; "Happy Things" won the excellent sample award of "China Television Association Cartoon Art Committee Short Film Award" and the excellent title award of "China Television Association Cartoon Art Committee Short Film Award"! "Happy Things-For 263 Adventures" won the second prize of "263YOYO Cup Communication Animation Competition"; "Heart Belongs" won the Excellent MTV Award of the Short Film Award of China Television Association Cartoon Art Committee, the Best Network Animation Director Award of China Golden Flash Award, the Best Network Animation MTV Award of China Golden Flash Award and the Best Network Animation Popularity Award of China Golden Flash Award.
In 2005
In August, the film "My Aunt's Postmodern Life" invested by the company held its first press conference in Shanghai. 10 16, "My Aunt's Postmodern Life" was launched in Shanghai, with Gaowa Siqin, Chow Yun Fat and Zhao Wei as the main actors. 1February 20th, The Postmodern Life of My Aunt successfully held a press conference in Shanghai, and all the creative artists including Chow Yun Fat, Gaowa Siqin, Zhao Wei, Xu Anhua and Li Wei were present. There are hundreds of media reporting.
The first part of Happy Things was broadcast on the animation channel of Beijing TV. A public service advertisement featuring Happy Things 1 was broadcast on Beijing TV.
His cartoons won great honors in this year: "Huashan Lun Jian" won the gold medal in the "Confucius Family Wine Advertising Competition"; Happy Things was rated as the first batch of excellent animations in China by the State Administration of Radio and Television. "Role" won the Best Online Animation Award, the Best Online Animation Dubbing Award and the China Golden Flash Award in China. "Xie Xia" won the "China Golden Flash Award" MTV Award for Best Network Animation of the Year; Ma Xiaotiao created "the first animated TV movie in China"; "Crazy God Gang" created "China's first live-action SHOW animation series".
It is pleased that Shanghai Company has established the appreciation publication Shangwu (* * * done 13) to guide the domestic elegant consumption, which has been put into the national market clubs and elegant places with the Yangtze River Delta as the main body, creating a new level of DM quality exceeding the official publications, gaining unanimous recognition in the art industry and having considerable influence.
On February 7th, the special program "Healthy Star" produced by the company for CCTV was broadcast. 10 16, the "healthy star" recreation club invested by the company opened in the workers' stadium. 1On October 22nd, the company held a "Seminar on Form Innovation of Health Programs" in Media, and Taiwan leaders and experts attending the meeting gave high praise to the program "Close Lover".
1February 3, the last issue of CCTV's "Health Star" program was broadcast. CCTV's first emotional reality show "Intimate Lover", which was created by it, made a grand debut. 1February 10, "Close Lover" was included in the weekly broadcast program.1February 10, the first program of the National Day edition of "Close Lover" was replayed on CCTV, and the ratings reached 1.22%, ranking the top 20 in the whole station.
In 2006
The film "My Aunt's Postmodern Life" was released, and it began to be widely publicized. It participated in Toronto International Film Festival in Canada, Vancouver International Film Festival in Canada, Busan International Film Festival in Korea, Tokyo International Film Festival in Japan, and Asiaticafilmmediale Asian Film Festival in Rome, Italy, and was nominated for Best Actress, Best Supporting Actress and Best Adapted Screenplay in the 43rd Taiwan Golden Horse Award.
The filming of "Children of Huangshi", a co-production of China, Australia and Germany, was started. The main actors are Jonathan Reese Myers, Chow Yun Fat, Yang Ziqiong and Radha Mitchell.
Shooting started on The Third Man, directed by Cheng Er and starring Gao Yuanyuan, Xú Zhēng and Yan Po.
The modern urban emotional drama "Wonderful Girl" produced by the company has been filmed, starring famous movie stars Tao Hong actress, born 1969 and Jiang Wu.
The company's "Princess De Ling" was broadcast on CCTV's eighth golden rush hour.
The modern urban love drama "Women's Travel" produced by the company was broadcast by Guangdong TV station, and then in Inner Mongolia. Tengxun QQ network began to play the TV series "Urban Desire", which is another version of the clip of "Woman Walk".
The sitcom "The Fifth Season of the City" produced by the company was broadcast on the eighth set of Beijing TV Station.
The second part of "Happy Things" was broadcast on the animation channel of Beijing TV Station, and won the China Radio, Film and Television Award, Radio and Television Program Award and the 19th TV Literature and Art Star Award for Excellent TV Animation Program.
At the end of March, the listed company Borui Communication announced in Beijing that they would organize a new company to invest in mobile TV projects.
In 2007
The animated film Strange Family was launched at the beginning of the year. This is the first animated film of the company, and its film won the jury award of "2007 Asian Animation Competition" and the China prize awarded by TBS Tokyo Broadcasting.
The company's second animated film "Olympics in My Home" started in summer.
On August 8, the third part of Happy Things was broadcast on the animation channel of Beijing TV. Won the "Beijing Literature and Art Award" issued by Beijing Municipal Government.
"Children of Yellowstone" was finished in Australia.
On March 6th, the film "My Aunt's Postmodern Life", which was shot by the company, began to be shown in mainland \ Hongkong \ Taiwan Province cinemas. He has participated in Beloit International Film Festival, Cleveland International Film Festival, Director Xu Anhua Film Week of Harvard Film Archive, Washington International Film Festival, China New Film Unit Exhibition of AFI American Film Association, Bangkok Film Festival of Thailand, Munich Film Festival of Germany and new york Rooftop Film Festival of the United States, and won three awards of the 14 Hong Kong Film Critics Society Award for Best Film, Best Director and Best Actress. At the 14th Beijing University Student Film Festival, Gaowa Siqin won the Best Actress and Zhao Wei the Most Popular Actress Award.
10, the film "The Third Man" projected by the company was released nationwide, and it was shortlisted for the World Film Exhibition Unit of India International Film Festival.
The TV movie "Gemini/Millennium Curse", which was shot by the company, was broadcast on channel 6 of CCTV.
The company's "Lucky 52" is completely revised, and the new program is a comprehensive update and upgrade of the old version. The new program rebuilds the gorgeous scenery, creates the atmosphere of "magic school" and introduces the concept of "broadcast season". The audience will see a brand-new "Lucky 52" with different learning themes and quiz content in each broadcast season.
The preparatory work for the Pule Culture Development Center was completed, and the Pule class was officially launched. "Itsplay" and the "Pule Classroom" with the same name as this website are the main public welfare projects of Pule. It was born in the spring of 2007, and it is a new growth paradise for children under the age of 14.
It was glad to set up a charity organization and founded the website "Dream 1 Lead 1". It means that the value orientation of public welfare has deeply and promoted the integration of the original communication resources and changed the original media profit model.
In mid-June, its Happy Circle Media, which aims at segmenting people, was formally established. July 18: The press conference of "Spicy Beauty and Spicy World" was held in Jinyuan Store, a famous spicy restaurant in Beijing, which was reported by major media. This is the first media organization in China to do an article called "Eating Spicy People" and launch media activities in this special circle.
On August 10, the media activities for the "back-feeding family" who are filial to their parents were officially launched. Focus on planning and promoting the large-scale multimedia theme activities of "Grateful Heart and Feedback Love". August 28th: Launching ceremony of "Treasure Gourd Plan" for filial piety to parents: The launching ceremony was held in the studio of the headquarters, and the close lover in CCTV's "Close Lover" program was specially invited to attend the event, and the atmosphere was touching. Major media spoke highly of the event. Its happy circle media thus formed a value system and its due influence.
the year of 2008
The post-modern life of my aunt, which was shot by the company, won the Best Actress and Best Original Film Music Award in the 27th Hong Kong Film Awards. Won the Best Director Award in the 8th Chinese Film Media Awards; Won the most recommended film award of the Hong Kong Film Directors Association in 2007.
The TV movie "The Witness of appointment with death/The Sinner Loved by Natural Detectives", which was shot by the company, was broadcast on channel 6 of CCTV.
The animated film "The Olympic Games of Real Kung Fu in My Home" produced by the company was released in major cinemas in China in 10, and won the fourth batch of excellent domestic films recommended by the State Administration of Radio, Film and Television.
"Happy Things" has repeatedly won awards: it was awarded the title of "the most influential animated TV series in the spring of 2008" in the China Animation Billboard; Won the "2008 Kaku Animation Screenplay Award of the Year" in the 3rd China (Beijing) International College Student Animation Festival; Won the "original cartoon animation art award" in the fifth Golden Dragon Award in 2008.
The animated film "Strange Family" planned by the company won the "Excellent Animation" from the animation project of Shanghai TV Festival.
The 60-episode animated series "Pistachio" produced by the company was broadcast on CCTV Children's Channel.
In May, it gladly accepted the festival solar terms column of "Public service advertisement is also a lamp" in the advertising department of CCTV, and was responsible for the creative production and advertising agency of public service advertisements.
At the end of the year, the "High-end Seminar on Public Service Advertising" sponsored by the Advertising Department of CCTV was held in the Media Center. Present guests included Tu Xinxin, deputy head of the Coordination Group of the Central Civilization Office, Li Yuzhu, deputy director of the Advertising Supervision Department of the State Administration for Industry and Commerce, Shui Zhidong, director of the advertising business planning department of the Advertising Supervision Department of the State Administration for Industry and Commerce, Zhang Shulin, director of the theoretical department of People's Daily, Shi Xuezhi, secretary general of China Advertising Association, Chen Gang, vice president of Peking University Communication College, Huang Shengmin, dean of the Advertising College of China Communication University, and Liu Linqing, professor of the Advertising College of China Communication University. Jin Dinghai, School of Humanities and Communication, Shanghai Normal University; Li Jianping, Vice President of Animation School, Professor of Beijing Film Academy; Li Wu, Chairman of Babai Line Co., Ltd.; Zhang Huixin, Editor-in-Chief of China Advertising Magazine, and other guests made wonderful speeches.
In 2009
Its animation company, its cartoon, has become a famous brand of original animation in China, which has been reported by CCTV's News Network, News 30 and Beijing TV successively. The animated film "Strange Family" planned and produced by the company has become a key project of CCTV animation.
Invited by the Ministry of Culture, the company participated in the Tokyo Animation Festival, representing the original animation power of China, and appeared at the China booth. Five works of the company * * * were exhibited, namely Happy Things, Legend of the Wind Flower Fairy, Olympics in My Home, Strange Family and Crane Dance, which were well received. The company also participated in the 5th China International Cartoon & Animation Festival, 2nd China International Animation Creative Industry Fair, China International Film and Television Animation Copyright Protection and Trade Fair, and cooperated with the Propaganda Department of Wuhu Municipal Committee to discuss the issue of packaging the city image with animation.
Its cheerful animation leading project "Happy Things" continues to be fruitful: it was nominated as "the first animation with most industrial value in China"; Nominated for Best Animated Feature Film in China International Cartoon & Animation Festival in 2009; "Happy Things 4" was nominated for the "Most Creative Animation Works" by the Magnolia Award of Shanghai TV Festival.
Other animation projects have also achieved good response: the animated film "Happy Run" won the 13th China Watch Award for outstanding animation; The 60-episode animated series "The Legend of the Wind Flower Fairy" was nominated for the "Golden Sea Dolphin Award" of Xiamen International Animation Festival; The 60-episode animated series "Golden Apple" was broadcast on Jiangsu Children's Channel; The 60-episode animated series "East-West Teahouse" was broadcast on Hunan Golden Eagle Cartoon TV.
It gladly accepted the entrustment of the advertising department of CCTV to shoot and produce the documentary film "Rapids Singing-Thirty Years of TV Advertising in China", and from the perspective of the historical facts of TV advertising for 30 years, it focused on the changes of China's economic reform in the past 30 years, and used the changes of TV advertising audience, production and agency, media and so on to glimpse the great process of China's reform and opening up in the past 30 years. On 20091February 18, "Song of Rapids" was grandly broadcast on CCTV's "2009 Customer Appreciation Meeting in Sanya, Hainan", and the live response was enthusiastic, giving high praise to the film. The film will be broadcast on CCTV soon.
The company continued to undertake the theme column of "Public Service Advertising is also a Lamp" of CCTV, among which "Teacher's Day" won the Top Ten Public Service Advertising Award in the 5th China International Television Advertising Art Festival.
It gladly relies on its abundant original animation works resources to test mobile phone animation, and has exclusive cooperation with CRI Animation Channel of China Radio International.